6-second (Or less), unskippable video ads designed to deliver quick, impactful messages. They’re perfect for boosting brand awareness, reinforcing key ideas, or complementing larger campaigns.

Why do they work?

1. They’re unskippable

2. They’re memorable: Quick, clear, and designed to leave a lasting impression

3. The short format is perfect for mobile with minimal disruption

💡 My tips for effective bumper ads:

• Focus on one message. Don’t overload the viewer

• Use clear visuals and a strong call-to-action

• Test different hooks to see what resonates most

💡 Pro Tip

Use remarketing to re-engage users with targeted 6-second messages!

• Personalized Messaging: Tailor ads to the user’s funnel stage

• Cross-Promotion: Combine bumper ads with longer formats like TrueView

• Audience Segmentation: Target users by actions, for precise messaging

Take into account:

⚠️ You can't build remarketing lists off of views to bumper ads

Have you tested bumper ads? Share your results below!