Are you using the full value of your customer list?

Here are examples of audience segments paired with relevant messaging strategies:


LEAD GENERATION

𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗟𝗲𝗮𝗱𝘀: Share testimonials to build trust and drive conversion

𝗘𝘃𝗲𝗻𝘁 𝗔𝘁𝘁𝗲𝗻𝗱𝗲𝗲𝘀: Send exclusive offers post-event to maintain engagement

𝗙𝗼𝗿𝗺 𝗔𝗯𝗮𝗻𝗱𝗼𝗻𝗲𝗿𝘀: Use urgency to prompt action

E-COMMERCE

𝗟𝗮𝗽𝘀𝗲𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: Showcase new arrivals

𝗪𝗶𝘀𝗵𝗹𝗶𝘀𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀: Highlight price drops to trigger purchases

𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗠𝗲𝗺𝗯𝗲𝗿𝘀: Offer exclusive rewards to boost retention

𝗣𝗮𝘀𝘁 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝗿𝘀: Share fresh products tailored to their preferences