# Théo Maupilé - Freelance Paid Media (Google Ads & Meta Ads)

> Freelance Paid Media specialist. Expert in Google Ads and Meta Ads, helping B2B and B2C companies maximize the ROI of their digital advertising through data-driven strategy, tracking and innovation. Trilingual site (English, French, Spanish). Based between Lyon and Barcelona.

Areas of expertise: Google Ads, Meta Ads (Facebook/Instagram), YouTube Ads, conversion tracking (GA4, Google Tag Manager, enhanced conversions), Paid Media strategy, AI search / Answer Engine Optimization (AEO) and marketing psychology.

## Main pages
- [Home](https://theomaupile.com/en/home): Freelance Paid Media, Google Ads & Meta Ads expert.
- [About](https://theomaupile.com/en/about): background, mission, values and approach.
- [Services](https://theomaupile.com/en/freelance/services-paid-media): Paid Media services, collaboration modes and interventions.
- [Pricing](https://theomaupile.com/en/google-ads-expert-pricing): how much a freelance Google Ads consultant costs, pricing models.
- [Testimonials](https://theomaupile.com/en/testimonials): client reviews (5/5 on Malt, 30+ clients).
- [Book a free call](https://theomaupile.com/en/book-a-call): 25 minutes, no commitment.

## Services
- [Google Ads expert](https://theomaupile.com/en/freelance/google-ads)
- [Meta / Facebook Ads expert](https://theomaupile.com/en/freelance/facebook-ads)
- [YouTube Ads expert](https://theomaupile.com/en/freelance/youtube-ads)
- [Tracking / Google Tag Manager expert](https://theomaupile.com/en/freelance/google-tag-manager)
- [Paid Media coaching](https://theomaupile.com/en/freelance/paid-media-coaching)
- [Paid Media audit](https://theomaupile.com/en/freelance/audit-google-ads-facebook-ads)

## Blog
Articles on Paid Media, Google Ads, Meta Ads, conversion tracking, AI search (AEO/GEO), Google Ads scripts and marketing psychology. Each article is available in English, French and Spanish.

- [How I Use Data Consolidation to Boost Google Ads Performance](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/how-i-use-data-consolidation-to-boost-google-ads-performance): Google Ads Paid Media.
- [Aligning AI with Human Expectations: How to Master LLM Perception Match](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/aligning-ai-with-human-expectations-how-to-master-llm-perception-match): Google Ads Paid Media.
- [Answer Engine Optimization: The Next Evolution in Search](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/answer-engine-optimization-the-next-evolution-in-search): Google Ads Paid Media.
- [Bumper ads: the 6-second solution to your marketing challenges](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/bumper-ads-the-6-second-solution-to-your-marketing-challenges): Google Ads Paid Media.
- [Call to Action vs Call to Outcome: Which Drives More Conversions?](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/call-to-action-vs-call-to-outcome-which-drives-more-conversions): Google Ads Paid Media.
- [Are you using the full value of your customer list in Google Ads?](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/are-you-using-the-full-value-of-your-customer-list-in-google-ads): Google Ads Paid Media.
- [Data Exclusions in Google Ads](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/data-exclusions-in-google-ads): Google Ads Paid Media.
- [Do you know how much you should pay per lead on Google Ads?](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/do-you-know-how-much-you-should-pay-per-lead-on-google-ads): Google Ads Paid Media.
- [GCLID, GBRAID, WBRAID: How Google Ads Adapts to Apple’s Privacy Changes, what Every Google Ads Expert Needs to Know](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/gclid-gbraid-wbraid-how-google-ads-adapts-to-apple-s-privacy-changes-what-every-google-ads-expert-needs-to-know): Google Ads Paid Media.
- [Google Ads Gives Advertisers More Control Over PMax](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/google-ads-gives-advertisers-more-control-over-pmax): Google Ads Paid Media.
- [Google Ads Scripts: 7 Reasons to Manage Your Paid Search Management](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/google-ads-scripts-7-reasons-to-manage-your-paid-search-management): Google Ads Paid Media.
- [Google AI Shopping: How Virtual Try-On and Gemini AI Are Transforming E-Commerce (Google Try it on)](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/google-ai-shopping-how-virtual-try-on-and-gemini-ai-are-transforming-e-commerce-google-try-it-on): AI: Innovation Frameworks.
- [How Keyword Signals Unlock Better Google Ads Results](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/how-keyword-signals-unlock-better-google-ads-results): Google Ads Paid Media.
- [How to Activate Google Ads Expert Mode](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/how-to-activate-google-ads-expert-mode): Google Ads Paid Media.
- [How to Run Local Search Ads: Get More Local Customers Finding You in 2025 (Step by Step)](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/how-to-run-local-search-ads-get-more-local-customers-finding-you-in-2025-step-by-step): Google Ads Paid Media.
- [How to set Enhanced Conversions in Google Ads to Improve Attribution Accuracy](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/how-to-set-enhanced-conversions-in-google-ads-to-improve-attribution-accuracy): Google Ads Paid Media.
- [How to Set Up Google Ads Phone Call Conversion Tracking (Step-by-Step)](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/how-to-set-up-google-ads-phone-call-conversion-tracking-step-by-step): Tracking & Measurement.
- [How to Track CLV to CAC Ratio: The Metric That Reveals True Ad Profitability](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/how-to-track-clv-to-cac-ratio-the-metric-that-reveals-true-ad-profitability): Google Ads Paid Media.
- [How to track LLM traffic in GA4 to increase visibility](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/how-to-track-llm-traffic-in-ga4-to-increase-visibility): Google Ads Paid Media.
- [How to Use Search Theme Prioritization to Align PMax & Search in Your Strategy](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/how-to-use-search-theme-prioritization-to-align-pmax-search-in-your-strategy): Google Ads Paid Media.
- [How I use 4 keyword types to turn searches into customers in Google Ads](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/how-i-use-4-keyword-types-to-turn-searches-into-customers-in-google-ads): Google Ads Paid Media.
- [Looking for A/B test inspiration for Google Ads? Here are 7 fresh ideas to explore](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/looking-for-a-b-test-inspiration-for-google-ads-here-are-7-fresh-ideas-to-explore): Google Ads Paid Media.
- [Master Keyword Matching in Google Ads to Boost Campaign Performance](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/master-keyword-matching-in-google-ads-to-boost-campaign-performance): Google Ads Paid Media.
- [Maximizing Results with Seasonality Adjustments in Google Ads 🍁](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/maximizing-results-with-seasonality-adjustments-in-google-ads): Google Ads Paid Media.
- [More Conversions in Google Ads? Understand the Concept of Conversion Modeling](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/more-conversions-in-google-ads-understand-the-concept-of-conversion-modeling): Google Ads Paid Media.
- [ROAS vs MER?](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/roas-vs-mer): Google Ads Paid Media.
- [SEO IA and Generative Engine Optimization: How to Get Featured in AI Search in 2025](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/seo-ia-and-generative-engine-optimization-how-to-get-featured-in-ai-search-in-2025): AI: Innovation Frameworks.
- [Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/smarter-google-ads-spend-starts-with-the-lin-rodnitzky-ratio): Google Ads Paid Media.
- [The Secret to Profitable Scaling Isn't More Spend, It's Marginal ROAS](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/the-secret-to-profitable-scaling-isn-t-more-spend-it-s-marginal-roas): Google Ads Paid Media.
- [Welcome to Talent Arena !](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/welcome-to-talent-arena): AI: Innovation Frameworks.
- [What Are MCC Scripts In Google Ads?](https://theomaupile.com/en/blog/freelance-paid-media-google-ads/what-are-mcc-scripts-in-google-ads): Scripts Google Ads.

## Languages
- French: replace /en/ with /fr/ in the URLs above.
- Spanish: replace /en/ with /es/ in the URLs above.

## Contact
- Email: proads@theomaupile.com
- LinkedIn: https://www.linkedin.com/in/theo-maupile-paid-media-google-ads/