Aligning AI with Human Expectations: How to Master LLM Perception Match | Théo Maupilé
Aligning AI with Human Expectations: How to Master LLM Perception Match | Théo Maupilé
Aligning AI with Human Expectations: How to Master LLM Perception Match | Théo Maupilé
Aligning AI with Human Expectations: How to Master LLM Perception Match | Théo Maupilé
Google Ads Paid Media
Google Ads Paid Media
Google Ads Paid Media
Google Ads Paid Media
20 juil. 2025
Théo Maupilé – Paid Media Expert
AI models like ChatGPT now play an active role in how people discover and assess brands. From early research to buying decisions, large language models (LLMs) evaluate and summarize companies long before users land on a site. But before they recommend you, they form a lasting perception of your business. This is what we call LLM Perception Match.
Understanding and managing this perception is becoming part of modern brand visibility. This article explains how it works, why it matters, and what B2B teams should do next.
What is LLM Perception Match?
LLM Perception Match refers to the way LLMs interpret who your brand is, what you offer, and whether you fit a user’s query. It happens before the model even considers your relevance or content.
This perception is built from multiple sources:
Your website
Reviews and testimonials
Analyst comparisons
User forums and Reddit threads
Third-party distributor pages
It is synthesized and persistent. If your perceived fit doesn't align with a user’s intent or persona, your content may be ignored — regardless of its SEO quality.
Perception Comes Before Relevance
This changes how we think about AI visibility. Relevance alone is no longer enough.
Models like ChatGPT first decide whether you're a valid option. Only then do they fan out to related queries and match your content. If perception fails, your brand is skipped.
B2B brands, especially those in complex or high-ticket categories, are more exposed here. LLMs summarize reviews, support threads, tech integrations, and return policies — often forming opinions before a buyer reaches your team.
Managing LLM Perception is Cross-Functional
Improving your perception isn’t only a content task. It may involve:
Fixing product UX or return workflows
Clarifying positioning across partner platforms
Updating outdated articles and reviews
Standardizing product descriptions
This is not just SEO. It’s brand alignment across the digital ecosystem.
Perception takes time to change. If LLMs have already categorized your brand as outdated, overcomplicated, or limited, it could take months to reverse.
And as AI becomes the first stop in product discovery, these perceptions will shape early consideration or exclusion.
The earlier you assess and align your LLM perception, the sooner your brand reenters the conversation.
Conclusion
LLM Perception Match is becoming the first filter in AI-driven discovery. If the perception doesn’t match the intent, your brand won’t be surfaced — no matter how relevant your offer is.
B2B teams should approach this like any other visibility challenge: test, audit, align, and maintain. Your brand’s future visibility depends not only on what you say, but on how machines interpret who you are.
AI models like ChatGPT now play an active role in how people discover and assess brands. From early research to buying decisions, large language models (LLMs) evaluate and summarize companies long before users land on a site. But before they recommend you, they form a lasting perception of your business. This is what we call LLM Perception Match.
Understanding and managing this perception is becoming part of modern brand visibility. This article explains how it works, why it matters, and what B2B teams should do next.
What is LLM Perception Match?
LLM Perception Match refers to the way LLMs interpret who your brand is, what you offer, and whether you fit a user’s query. It happens before the model even considers your relevance or content.
This perception is built from multiple sources:
Your website
Reviews and testimonials
Analyst comparisons
User forums and Reddit threads
Third-party distributor pages
It is synthesized and persistent. If your perceived fit doesn't align with a user’s intent or persona, your content may be ignored — regardless of its SEO quality.
Perception Comes Before Relevance
This changes how we think about AI visibility. Relevance alone is no longer enough.
Models like ChatGPT first decide whether you're a valid option. Only then do they fan out to related queries and match your content. If perception fails, your brand is skipped.
B2B brands, especially those in complex or high-ticket categories, are more exposed here. LLMs summarize reviews, support threads, tech integrations, and return policies — often forming opinions before a buyer reaches your team.
Managing LLM Perception is Cross-Functional
Improving your perception isn’t only a content task. It may involve:
Fixing product UX or return workflows
Clarifying positioning across partner platforms
Updating outdated articles and reviews
Standardizing product descriptions
This is not just SEO. It’s brand alignment across the digital ecosystem.
Perception takes time to change. If LLMs have already categorized your brand as outdated, overcomplicated, or limited, it could take months to reverse.
And as AI becomes the first stop in product discovery, these perceptions will shape early consideration or exclusion.
The earlier you assess and align your LLM perception, the sooner your brand reenters the conversation.
Conclusion
LLM Perception Match is becoming the first filter in AI-driven discovery. If the perception doesn’t match the intent, your brand won’t be surfaced — no matter how relevant your offer is.
B2B teams should approach this like any other visibility challenge: test, audit, align, and maintain. Your brand’s future visibility depends not only on what you say, but on how machines interpret who you are.
AI models like ChatGPT now play an active role in how people discover and assess brands. From early research to buying decisions, large language models (LLMs) evaluate and summarize companies long before users land on a site. But before they recommend you, they form a lasting perception of your business. This is what we call LLM Perception Match.
Understanding and managing this perception is becoming part of modern brand visibility. This article explains how it works, why it matters, and what B2B teams should do next.
What is LLM Perception Match?
LLM Perception Match refers to the way LLMs interpret who your brand is, what you offer, and whether you fit a user’s query. It happens before the model even considers your relevance or content.
This perception is built from multiple sources:
Your website
Reviews and testimonials
Analyst comparisons
User forums and Reddit threads
Third-party distributor pages
It is synthesized and persistent. If your perceived fit doesn't align with a user’s intent or persona, your content may be ignored — regardless of its SEO quality.
Perception Comes Before Relevance
This changes how we think about AI visibility. Relevance alone is no longer enough.
Models like ChatGPT first decide whether you're a valid option. Only then do they fan out to related queries and match your content. If perception fails, your brand is skipped.
B2B brands, especially those in complex or high-ticket categories, are more exposed here. LLMs summarize reviews, support threads, tech integrations, and return policies — often forming opinions before a buyer reaches your team.
Managing LLM Perception is Cross-Functional
Improving your perception isn’t only a content task. It may involve:
Fixing product UX or return workflows
Clarifying positioning across partner platforms
Updating outdated articles and reviews
Standardizing product descriptions
This is not just SEO. It’s brand alignment across the digital ecosystem.
Perception takes time to change. If LLMs have already categorized your brand as outdated, overcomplicated, or limited, it could take months to reverse.
And as AI becomes the first stop in product discovery, these perceptions will shape early consideration or exclusion.
The earlier you assess and align your LLM perception, the sooner your brand reenters the conversation.
Conclusion
LLM Perception Match is becoming the first filter in AI-driven discovery. If the perception doesn’t match the intent, your brand won’t be surfaced — no matter how relevant your offer is.
B2B teams should approach this like any other visibility challenge: test, audit, align, and maintain. Your brand’s future visibility depends not only on what you say, but on how machines interpret who you are.
AI models like ChatGPT now play an active role in how people discover and assess brands. From early research to buying decisions, large language models (LLMs) evaluate and summarize companies long before users land on a site. But before they recommend you, they form a lasting perception of your business. This is what we call LLM Perception Match.
Understanding and managing this perception is becoming part of modern brand visibility. This article explains how it works, why it matters, and what B2B teams should do next.
What is LLM Perception Match?
LLM Perception Match refers to the way LLMs interpret who your brand is, what you offer, and whether you fit a user’s query. It happens before the model even considers your relevance or content.
This perception is built from multiple sources:
Your website
Reviews and testimonials
Analyst comparisons
User forums and Reddit threads
Third-party distributor pages
It is synthesized and persistent. If your perceived fit doesn't align with a user’s intent or persona, your content may be ignored — regardless of its SEO quality.
Perception Comes Before Relevance
This changes how we think about AI visibility. Relevance alone is no longer enough.
Models like ChatGPT first decide whether you're a valid option. Only then do they fan out to related queries and match your content. If perception fails, your brand is skipped.
B2B brands, especially those in complex or high-ticket categories, are more exposed here. LLMs summarize reviews, support threads, tech integrations, and return policies — often forming opinions before a buyer reaches your team.
Managing LLM Perception is Cross-Functional
Improving your perception isn’t only a content task. It may involve:
Fixing product UX or return workflows
Clarifying positioning across partner platforms
Updating outdated articles and reviews
Standardizing product descriptions
This is not just SEO. It’s brand alignment across the digital ecosystem.
Perception takes time to change. If LLMs have already categorized your brand as outdated, overcomplicated, or limited, it could take months to reverse.
And as AI becomes the first stop in product discovery, these perceptions will shape early consideration or exclusion.
The earlier you assess and align your LLM perception, the sooner your brand reenters the conversation.
Conclusion
LLM Perception Match is becoming the first filter in AI-driven discovery. If the perception doesn’t match the intent, your brand won’t be surfaced — no matter how relevant your offer is.
B2B teams should approach this like any other visibility challenge: test, audit, align, and maintain. Your brand’s future visibility depends not only on what you say, but on how machines interpret who you are.
Théo Maupilé - +5 Years of Experience in Paid Media | I share content to help you grow through Ads, Innovation, and Psychology.
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Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
