Paid Media Case Study
What structured Google Ads & Meta Ads management delivers: the averages observed across the accounts I manage.
Average results after 3 months of optimization
−35%
cost per lead
+50%
conversions, with budget under control
+45%
ROAS on e-commerce accounts
+40%
conversion rate after tracking and landing page rework
Indicative averages observed on accounts managed continuously for at least 3 months. Every situation is unique: results vary by industry, budget, account history and seasonality. No individual client data is published.
The method behind these numbers
Audit & reliable tracking
Before optimizing, we measure properly: clean conversions, verified GA4 and GTM. Without reliable data, any optimization is flying blind.
Restructuring around intent
Budget is concentrated on high-intent queries and audiences. What does not convert gets excluded, what converts gets reinforced.
Continuous optimization
Ad testing, bid adjustments, weekly exclusions and progressive expansion: the account improves month after month, not overnight.
Three typical scenarios
Representative trajectories from managed accounts, with no named data.
−50% cost per lead in 6 months
Account restructured around high-intent queries, tracking of qualified leads (not just form fills), budget reallocated to profitable campaigns.
+300% ROAS in the first 6 months
Optimized product feed, Shopping and Performance Max campaigns segmented by margin, systematic exclusion of terms that spend without selling.
Lead volume ×2 on a stable budget
Tighter geo targeting, call and location assets, landing pages aligned with each service to convert traffic you already pay for.
What would this look like on your account?
A 25-minute call to review your situation and see whether these levers apply to your business. No commitment.
Book a free call