Digital Marketing
Freelance Tracking & Google Tag Manager
Make better decisions and boost your performance with expert-level tracking.
Google Tag Manager
Setup and optimization of tags via Google Tag Manager to activate advanced targeting based on user behavior at each stage of the customer journey.
Google Tag Manager
Setup and optimization of tags via Google Tag Manager to activate advanced targeting based on user behavior at each stage of the customer journey.
Google Tag Manager
Setup and optimization of tags via Google Tag Manager to activate advanced targeting based on user behavior at each stage of the customer journey.
Conversion Tracking & Analytics
Setup and optimization of advanced tracking (GA4, GTM, conversion APIs) to measure what truly matters and make decisions based on data.
Conversion Tracking & Analytics
Setup and optimization of advanced tracking (GA4, GTM, conversion APIs) to measure what truly matters and make decisions based on data.
Conversion Tracking & Analytics
Setup and optimization of advanced tracking (GA4, GTM, conversion APIs) to measure what truly matters and make decisions based on data.
Expert GA4
A solid analysis starts with reliable data. I’m fully proficient in GA4 to give you a clear, actionable view of your performance.
Expert GA4
A solid analysis starts with reliable data. I’m fully proficient in GA4 to give you a clear, actionable view of your performance.
Expert GA4
A solid analysis starts with reliable data. I’m fully proficient in GA4 to give you a clear, actionable view of your performance.
Machine Learning
Machine learning boosts performance when it receives the right signals. Precise tracking feeds the algorithm, allowing it to better optimize targeting, bidding, and conversions.
Machine Learning
Machine learning boosts performance when it receives the right signals. Precise tracking feeds the algorithm, allowing it to better optimize targeting, bidding, and conversions.
Machine Learning
Machine learning boosts performance when it receives the right signals. Precise tracking feeds the algorithm, allowing it to better optimize targeting, bidding, and conversions.
How it works
What to Know Before Launching With Google Tag Manager & GA4
À savoir Avant De
lancer Google Ads.
À savoir Avant De
lancer Google Ads.
A simple and seamless process that drives your results
1
Understand User Behavior
Analyze user journeys to identify key actions and friction points.
Step 1
2
Define and Track the Right Metrics
Select relevant variables to measure and implement them via Google Tag Manager to ensure reliable data collection.
Step 2
2
Define and Track the Right Metrics
Select relevant variables to measure and implement them via Google Tag Manager to ensure reliable data collection.
Step 2
3
Track the Most Important Conversions
Define and configure conversion events to measure performance and guide optimization efforts.
Step 3
3
Track the Most Important Conversions
Define and configure conversion events to measure performance and guide optimization efforts.
Step 3
I’m by your side every step of the way.
By your side at every step for a frictionless experience.
FAQ Section
Questions, Answer
Quickly find answers to your most frequently asked questions about Facebook Ads
Why is conversion tracking important in paid media?
Without measurement, there’s no optimization. Tracking conversions helps you understand what works (and what doesn’t) in your sales funnel. It’s what allows you to allocate your budget smartly, adjust your campaigns in real-time, and improve your return on investment. Good tracking is like a GPS—without it, you’re moving blindly.
When should you hire a freelance tracking expert?
Can you do multi-platform remarketing with GA4 and Google Tag Manager?
Why aren’t my conversions showing up in Google Ads or GA4?
Is Google Tag Manager required for tracking?
Is Consent Mode V2 required to keep tracking conversions?
Why are my numbers different between Google Ads, GA4, and Meta Ads?
Are my data reliable?
What’s the difference between a trigger and a variable in Google Tag Manager?
Quelle est la différence entre une micro-conversion et une macro-conversion ?
Quel est le budget minimum pour investir sur Facebook Ads ?
Il n’existe pas de budget minimum imposé par Meta (Facebook & Instagram), mais pour lancer des campagnes efficaces, il est recommandé de prévoir un budget minimum de 500 € par mois. Ce montant peut varier selon plusieurs facteurs : secteur d’activité, niveau de concurrence, taille de l’audience et objectifs. Les domaines très compétitifs (B2B, immobilier, coaching…) nécessitent souvent un budget plus élevé pour générer des résultats solides. En tant que freelance Facebook Ads, j’adapte toujours la stratégie budgétaire en fonction des priorités business, du cycle d’achat et du potentiel d’évolution, afin de maximiser chaque euro investi.
Combien de temps faut-il pour obtenir des résultats avec Facebook Ads ?
Quelle est la différence entre Google Ads et Facebook Ads ?
Quels types de campagnes peut-on lancer avec Google Ads ?
Pourquoi faut-il changer régulièrement les visuels et textes des publicités Facebook Ads?
Quels sont les deux moyens de mesurer les conversions sur Facebook Ads ?
Quels types d’audiences sont disponibles sur Facebook Ads ?
Qu’est-ce que l’écosystème Meta Ads et comment fonctionne-t-il ?
Comment fonctionne l’algorithme de Facebook Ads pendant la phase d’apprentissage ?
Est-ce que Facebook Ads est adapté aux petites entreprises ?
Why is conversion tracking important in paid media?
Without measurement, there’s no optimization. Tracking conversions helps you understand what works (and what doesn’t) in your sales funnel. It’s what allows you to allocate your budget smartly, adjust your campaigns in real-time, and improve your return on investment. Good tracking is like a GPS—without it, you’re moving blindly.
When should you hire a freelance tracking expert?
Can you do multi-platform remarketing with GA4 and Google Tag Manager?
Why aren’t my conversions showing up in Google Ads or GA4?
Is Google Tag Manager required for tracking?
Is Consent Mode V2 required to keep tracking conversions?
Why are my numbers different between Google Ads, GA4, and Meta Ads?
Are my data reliable?
What’s the difference between a trigger and a variable in Google Tag Manager?
Quelle est la différence entre une micro-conversion et une macro-conversion ?
Why is conversion tracking important in paid media?
Without measurement, there’s no optimization. Tracking conversions helps you understand what works (and what doesn’t) in your sales funnel. It’s what allows you to allocate your budget smartly, adjust your campaigns in real-time, and improve your return on investment. Good tracking is like a GPS—without it, you’re moving blindly.
When should you hire a freelance tracking expert?
Can you do multi-platform remarketing with GA4 and Google Tag Manager?
Why aren’t my conversions showing up in Google Ads or GA4?
Is Google Tag Manager required for tracking?
Is Consent Mode V2 required to keep tracking conversions?
Why are my numbers different between Google Ads, GA4, and Meta Ads?
Are my data reliable?
What’s the difference between a trigger and a variable in Google Tag Manager?
Quelle est la différence entre une micro-conversion et une macro-conversion ?