Hello ! I am Théo 👋🏻

Freelance Paid Media
| Google Ads Expert
& Meta Ads

Growth partner: together we build a lasting acquisition system for your business. Clear positioning, audience psychology, and continuous innovation monitoring (AI, new platforms, emerging trends) to seize the right opportunities at the right time. And I go beyond paid media: tracking, data and conversion funnel, to optimize the entire system that turns a click into a customer, not just the ad.

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Théo Maupilé
Google PartnerGoogle Ads CertifiedTop 20 PPC France (Favikon)45 five-star reviews on Malt (Supermalter, top 10%)100+ clientsEx-Mediabrands (Top 6 worldwide)Advanced tracking: GTM · GA4 · conversion measurement

Client reviews

A Few Testimonials

RRobinCyclable★★★★★

Théo a travaillé pour Cyclable pendant une période de 4 mois au niveau de la gestion des comptes Google Ads et Meta Ads + il nous a fournit un audit SEO. Ce fut très agréable de travailler avec Théo que ce soit d'un point de vue expertise travail / humain. Je recommande à 100%.

FFrédéric GendreJazz In Marciac★★★★★

En tant que chargé du web et des réseaux sociaux pour Jazz in Marciac, j'ai particulièrement apprécié la qualité des échanges que j'ai eu avec Théo dans le cadre d'une campagne digitale faite sur mesure pour notre festival. Il a démontré un grand intérêt pour notre village et a bien compris nos enjeux.

HHéloïse Pellat-BisbalTrendex★★★★★

Théo a su s'emparer de nos problématiques sur un sujet nouveau, issu des cryptomonnaies, pour proposer des recommandations et des optimisations pertinentes pour le compte de Trendex en SEA, Display et YouTube ads. Je le recommande sans la moindre hésitation. Un Google Campaign Specialist 5 ⭐

RRenan KeraudranObypay★★★★★

J'ai fait appel aux services de Théo afin de configurer et de déployer des campagnes Ads et ce qui m'a tout de suite plu dans cette collaboration est sa capacité à comprendre nos enjeux. Théo a rapidement compris nos besoins pour les retranscrire dans un plan d'action. Son audit a été précis.

AAurelie EymannJ2a S.A.★★★★★

J'ai travaillé avec Théo dans le cadre de la gestion de campagnes clients Google Ads. Il m'a apporté de nouvelles idées et des inputs très utiles, toujours orientés performance. Ses conseils et sa bonne connaissance de l'interface m'ont permis de générer plus de contacts et de résultats pour mes clients.

VValérie MatrigeAdSim★★★★★

Je recommande vivement Théo Maupilé, notre attaché de comptes Google ads pour certains de nos clients. Ses analyses et conseils sont très pertinents. C'est un plaisir de collaborer avec lui pour notre société AdSim. Théo est de bons conseils et attentif à l'amélioration et la performance.

The stack

Paid Media Tools

Google Tag ManagerGoogle Tag ManagerA tag management system that lets you configure and manage tags on your site without modifying your page's code.
PrestaShopPrestaShopLaunch your e-commerce website, customize your online store, and start selling your products with the PrestaShop platform.
Google Merchant CenterGoogle Merchant CenterA free tool that helps millions of shoppers on Google discover, explore, and buy your products.
ZapierZapierTurn chaos into smooth operations by automating your workflows yourself: no developers, no IT tickets, no delays.
ShopifyShopifyThe one commerce platform behind it all. Sell online and in person, locally and globally, direct and wholesale.
Amazon AdsAmazon AdsDesigned for businesses of all sizes, offering products and solutions that adapt to your advertising goals.
MetaMetaReach and engage your audiences on Facebook and Instagram with targeted advertising campaigns.
Google AdsGoogle AdsHelp drive sales, leads, or traffic to your site.
Google Ads ScriptGoogle Ads ScriptAutomate your Google Ads campaign management with JavaScript: custom reports, bid adjustments, and alerts, without manual work.
YouTube AdsYouTube AdsConvert viewers into customers, with any budget. YouTube ads use Google data to deliver your message to the right people at the right time.
Google Tag ManagerGoogle Tag ManagerA tag management system that lets you configure and manage tags on your site without modifying your page's code.
PrestaShopPrestaShopLaunch your e-commerce website, customize your online store, and start selling your products with the PrestaShop platform.
Google Merchant CenterGoogle Merchant CenterA free tool that helps millions of shoppers on Google discover, explore, and buy your products.
ZapierZapierTurn chaos into smooth operations by automating your workflows yourself: no developers, no IT tickets, no delays.
ShopifyShopifyThe one commerce platform behind it all. Sell online and in person, locally and globally, direct and wholesale.
Amazon AdsAmazon AdsDesigned for businesses of all sizes, offering products and solutions that adapt to your advertising goals.
MetaMetaReach and engage your audiences on Facebook and Instagram with targeted advertising campaigns.
Google AdsGoogle AdsHelp drive sales, leads, or traffic to your site.
Google Ads ScriptGoogle Ads ScriptAutomate your Google Ads campaign management with JavaScript: custom reports, bid adjustments, and alerts, without manual work.
YouTube AdsYouTube AdsConvert viewers into customers, with any budget. YouTube ads use Google data to deliver your message to the right people at the right time.
Google Tag ManagerGoogle Tag ManagerA tag management system that lets you configure and manage tags on your site without modifying your page's code.
PrestaShopPrestaShopLaunch your e-commerce website, customize your online store, and start selling your products with the PrestaShop platform.
Google Merchant CenterGoogle Merchant CenterA free tool that helps millions of shoppers on Google discover, explore, and buy your products.
ZapierZapierTurn chaos into smooth operations by automating your workflows yourself: no developers, no IT tickets, no delays.
ShopifyShopifyThe one commerce platform behind it all. Sell online and in person, locally and globally, direct and wholesale.
Amazon AdsAmazon AdsDesigned for businesses of all sizes, offering products and solutions that adapt to your advertising goals.
MetaMetaReach and engage your audiences on Facebook and Instagram with targeted advertising campaigns.
Google AdsGoogle AdsHelp drive sales, leads, or traffic to your site.
Google Ads ScriptGoogle Ads ScriptAutomate your Google Ads campaign management with JavaScript: custom reports, bid adjustments, and alerts, without manual work.
YouTube AdsYouTube AdsConvert viewers into customers, with any budget. YouTube ads use Google data to deliver your message to the right people at the right time.
Google Tag ManagerGoogle Tag ManagerA tag management system that lets you configure and manage tags on your site without modifying your page's code.
PrestaShopPrestaShopLaunch your e-commerce website, customize your online store, and start selling your products with the PrestaShop platform.
Google Merchant CenterGoogle Merchant CenterA free tool that helps millions of shoppers on Google discover, explore, and buy your products.
ZapierZapierTurn chaos into smooth operations by automating your workflows yourself: no developers, no IT tickets, no delays.
ShopifyShopifyThe one commerce platform behind it all. Sell online and in person, locally and globally, direct and wholesale.
Amazon AdsAmazon AdsDesigned for businesses of all sizes, offering products and solutions that adapt to your advertising goals.
MetaMetaReach and engage your audiences on Facebook and Instagram with targeted advertising campaigns.
Google AdsGoogle AdsHelp drive sales, leads, or traffic to your site.
Google Ads ScriptGoogle Ads ScriptAutomate your Google Ads campaign management with JavaScript: custom reports, bid adjustments, and alerts, without manual work.
YouTube AdsYouTube AdsConvert viewers into customers, with any budget. YouTube ads use Google data to deliver your message to the right people at the right time.

Track record

My Experience in Paid Media Marketing

Official Google Project

February 2021 - June 2023

Continuous official Google training (Google Ads - SEA) on the latest features and trends

Support for 40 companies & marketing agencies across the French-speaking market

Mediabrands - Top 3 Global Agency

June 2023 - July 2024

Management of paid advertising campaigns on Google Ads

+400K annual budget managed on Google Ads & Amazon Ads

Major brand clients in luxury, automotive & e-commerce

Freelance Paid Media

Today

I support companies across all sectors, with budgets from 750€ to +100k€/month

45 five-star reviews on Malt (French & Spanish profiles)

Tracking & measurement: GTM, GA4, conversions & Google Ads scripts, the data that drives performance

Paid Media Expert - Google Ads & Meta Ads, beyond the campaigns

The problem

What's really holding your growth back

01

Your budget goes out without a clear return

Clicks that cost but don't convert, and profitability you can never quite pin down.

02

You're flying blind

Incomplete or broken tracking, and decisions made on data you can't trust.

03

Your campaigns run disconnected from your business

Ads that live apart from your model, your funnel and your real goals: running, without truly driving your growth.

That's exactly what my method fixes, step by step.

My method

From technical foundation to growth, step by step

1

Roadmap & objectives

What success looks like, what the growth targets are, and how paid search fits into the bigger picture.

2

Tracking quality

The foundation. If tracking is incomplete, every decision built on top of it is flawed. The more reliable the data we feed the algorithms, the sharper the machine learning and our decisions become.

3

What's been done and what worked

The logic behind the current structure, the tests already run, and what actually performed.

4

Scaling

Once the foundation is solid: where to push budget, which queries or audiences hold untapped potential, and how to structure the account.

5

Growth partner

I connect paid media to the rest of your business: positioning, offer, website, conversion funnel. Ads are just one lever of the whole system that turns a click into a customer.

+300% ROAS in 6 months100+ clients supported45 five-star reviews on MaltOfficial Google Partner
Théo Maupilé, Paid Media growth partner, working on his laptop

Recognition

Top 20 PPC Influencer France 2025

By Favikon · Article

Top 20 PPC France 2025 - Favikon

SuperMalter

SuperMalter certificate from Malt - Théo Maupilé, Paid Media freelancer

Results

Paid Media Portfolio

I integrate the latest technologies to tackle current and future challenges, constantly seeking to co-create solutions that make the difference

5Years of experience
+100Projects delivered
$1mAd spend managed

Accelerate your growth.

Let's talk about your challenges !

Paid Media PPCInnovationPsychology
◉ Certifications

Official Google Partner
& SuperMalter