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Google Ads Paid Media

Get smarter with your Google Ads strategy. Learn how to improve performance, optimize budgets, and build campaigns that truly drive business results.

Google Ads Paid Media

How to set Enhanced Conversions in Google Ads to Improve Attribution Accuracy | Théo Maupilé

21 juil. 2025

Google Ads Paid Media

How to set Enhanced Conversions in Google Ads to Improve Attribution Accuracy | Théo Maupilé

21 juil. 2025

Google Ads Paid Media

How to set Enhanced Conversions in Google Ads to Improve Attribution Accuracy | Théo Maupilé

21 juil. 2025

Google Ads Paid Media

How to set Enhanced Conversions in Google Ads to Improve Attribution Accuracy | Théo Maupilé

21 juil. 2025

Google Ads Paid Media

How to set Enhanced Conversions in Google Ads to Improve Attribution Accuracy | Théo Maupilé

21 juil. 2025

Google Ads Paid Media

Aligning AI with Human Expectations: How to Master LLM Perception Match | Théo Maupilé

20 juil. 2025

Google Ads Paid Media

Aligning AI with Human Expectations: How to Master LLM Perception Match | Théo Maupilé

20 juil. 2025

Google Ads Paid Media

Aligning AI with Human Expectations: How to Master LLM Perception Match | Théo Maupilé

20 juil. 2025

Google Ads Paid Media

Aligning AI with Human Expectations: How to Master LLM Perception Match | Théo Maupilé

20 juil. 2025

Google Ads Paid Media

Aligning AI with Human Expectations: How to Master LLM Perception Match | Théo Maupilé

20 juil. 2025

Google Ads Paid Media

How to track LLM traffic in GA4 to increase visibility | Théo Maupilé

20 juil. 2025

Google Ads Paid Media

How to track LLM traffic in GA4 to increase visibility | Théo Maupilé

20 juil. 2025

Google Ads Paid Media

How to track LLM traffic in GA4 to increase visibility | Théo Maupilé

20 juil. 2025

Google Ads Paid Media

How to track LLM traffic in GA4 to increase visibility | Théo Maupilé

20 juil. 2025

Google Ads Paid Media

How to track LLM traffic in GA4 to increase visibility | Théo Maupilé

20 juil. 2025

Google Ads Paid Media

Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio | Théo Maupilé

24 juin 2025

Google Ads Paid Media

Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio | Théo Maupilé

24 juin 2025

Google Ads Paid Media

Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio | Théo Maupilé

24 juin 2025

Google Ads Paid Media

Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio | Théo Maupilé

24 juin 2025

Google Ads Paid Media

Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio | Théo Maupilé

24 juin 2025

Google Ads Paid Media

GCLID, GBRAID, WBRAID: How Google Ads Adapts to Apple’s Privacy Changes, what Every Google Ads Expert Needs to Know | Théo Maupilé

23 juin 2025

Thumbnail article about GCLID, GBRAID and WBRAID tracking in Google Ads with title and portrait of Paid Media Expert

Google Ads Paid Media

GCLID, GBRAID, WBRAID: How Google Ads Adapts to Apple’s Privacy Changes, what Every Google Ads Expert Needs to Know | Théo Maupilé

23 juin 2025

Thumbnail article about GCLID, GBRAID and WBRAID tracking in Google Ads with title and portrait of Paid Media Expert

Google Ads Paid Media

GCLID, GBRAID, WBRAID: How Google Ads Adapts to Apple’s Privacy Changes, what Every Google Ads Expert Needs to Know | Théo Maupilé

23 juin 2025

Thumbnail article about GCLID, GBRAID and WBRAID tracking in Google Ads with title and portrait of Paid Media Expert

Google Ads Paid Media

GCLID, GBRAID, WBRAID: How Google Ads Adapts to Apple’s Privacy Changes, what Every Google Ads Expert Needs to Know | Théo Maupilé

23 juin 2025

Thumbnail article about GCLID, GBRAID and WBRAID tracking in Google Ads with title and portrait of Paid Media Expert

Google Ads Paid Media

GCLID, GBRAID, WBRAID: How Google Ads Adapts to Apple’s Privacy Changes, what Every Google Ads Expert Needs to Know | Théo Maupilé

23 juin 2025

Thumbnail article about GCLID, GBRAID and WBRAID tracking in Google Ads with title and portrait of Paid Media Expert

Google Ads Paid Media

Google Ads Scripts: 7 Reasons to Manage Your Paid Search Management | Théo Maupilé

4 juin 2025

Thumbnail for Paid Media Blog article titled “7 Reasons to Use Google Ads Scripts” featuring a profile photo and bold text on a blue background

Google Ads Paid Media

Google Ads Scripts: 7 Reasons to Manage Your Paid Search Management | Théo Maupilé

4 juin 2025

Thumbnail for Paid Media Blog article titled “7 Reasons to Use Google Ads Scripts” featuring a profile photo and bold text on a blue background

Google Ads Paid Media

Google Ads Scripts: 7 Reasons to Manage Your Paid Search Management | Théo Maupilé

4 juin 2025

Thumbnail for Paid Media Blog article titled “7 Reasons to Use Google Ads Scripts” featuring a profile photo and bold text on a blue background

Google Ads Paid Media

Google Ads Scripts: 7 Reasons to Manage Your Paid Search Management | Théo Maupilé

4 juin 2025

Thumbnail for Paid Media Blog article titled “7 Reasons to Use Google Ads Scripts” featuring a profile photo and bold text on a blue background

Google Ads Paid Media

Google Ads Scripts: 7 Reasons to Manage Your Paid Search Management | Théo Maupilé

4 juin 2025

Thumbnail for Paid Media Blog article titled “7 Reasons to Use Google Ads Scripts” featuring a profile photo and bold text on a blue background

Google Ads Paid Media

Answer Engine Optimization: The Next Evolution in Search | Théo Maupilé

3 juin 2025

Cover image for Paid Media Blog article on Answer Engine Optimization

Google Ads Paid Media

Answer Engine Optimization: The Next Evolution in Search | Théo Maupilé

3 juin 2025

Cover image for Paid Media Blog article on Answer Engine Optimization

Google Ads Paid Media

Answer Engine Optimization: The Next Evolution in Search | Théo Maupilé

3 juin 2025

Cover image for Paid Media Blog article on Answer Engine Optimization

Google Ads Paid Media

Answer Engine Optimization: The Next Evolution in Search | Théo Maupilé

3 juin 2025

Cover image for Paid Media Blog article on Answer Engine Optimization

Google Ads Paid Media

Answer Engine Optimization: The Next Evolution in Search | Théo Maupilé

3 juin 2025

Cover image for Paid Media Blog article on Answer Engine Optimization

Google Ads Paid Media

How Keyword Signals Unlock Better Google Ads Results | Théo Maupilé

3 juin 2025

Visual representation of using keyword signals to improve Google Ads targeting and campaign performance

Google Ads Paid Media

How Keyword Signals Unlock Better Google Ads Results | Théo Maupilé

3 juin 2025

Visual representation of using keyword signals to improve Google Ads targeting and campaign performance

Google Ads Paid Media

How Keyword Signals Unlock Better Google Ads Results | Théo Maupilé

3 juin 2025

Visual representation of using keyword signals to improve Google Ads targeting and campaign performance

Google Ads Paid Media

How Keyword Signals Unlock Better Google Ads Results | Théo Maupilé

3 juin 2025

Visual representation of using keyword signals to improve Google Ads targeting and campaign performance

Google Ads Paid Media

How Keyword Signals Unlock Better Google Ads Results | Théo Maupilé

3 juin 2025

Visual representation of using keyword signals to improve Google Ads targeting and campaign performance

Google Ads Paid Media

Master Keyword Matching in Google Ads to Boost Campaign Performance | Théo Maupilé

27 mai 2025

Illustration of Google Ads interface showing keyword match types used to optimize ad performance

Google Ads Paid Media

Master Keyword Matching in Google Ads to Boost Campaign Performance | Théo Maupilé

27 mai 2025

Illustration of Google Ads interface showing keyword match types used to optimize ad performance

Google Ads Paid Media

Master Keyword Matching in Google Ads to Boost Campaign Performance | Théo Maupilé

27 mai 2025

Illustration of Google Ads interface showing keyword match types used to optimize ad performance

Google Ads Paid Media

Master Keyword Matching in Google Ads to Boost Campaign Performance | Théo Maupilé

27 mai 2025

Illustration of Google Ads interface showing keyword match types used to optimize ad performance

Google Ads Paid Media

Master Keyword Matching in Google Ads to Boost Campaign Performance | Théo Maupilé

27 mai 2025

Illustration of Google Ads interface showing keyword match types used to optimize ad performance

Google Ads Paid Media

More Conversions in Google Ads? Understand the Concept of Conversion Modeling | Théo Maupilé

19 mai 2025

Google Ads dashboard visual highlighting how conversion modeling helps track and recover unmeasured conversions

Google Ads Paid Media

More Conversions in Google Ads? Understand the Concept of Conversion Modeling | Théo Maupilé

19 mai 2025

Google Ads dashboard visual highlighting how conversion modeling helps track and recover unmeasured conversions

Google Ads Paid Media

More Conversions in Google Ads? Understand the Concept of Conversion Modeling | Théo Maupilé

19 mai 2025

Google Ads dashboard visual highlighting how conversion modeling helps track and recover unmeasured conversions

Google Ads Paid Media

More Conversions in Google Ads? Understand the Concept of Conversion Modeling | Théo Maupilé

19 mai 2025

Google Ads dashboard visual highlighting how conversion modeling helps track and recover unmeasured conversions

Google Ads Paid Media

More Conversions in Google Ads? Understand the Concept of Conversion Modeling | Théo Maupilé

19 mai 2025

Google Ads dashboard visual highlighting how conversion modeling helps track and recover unmeasured conversions

Google Ads Paid Media

How to Activate Google Ads Expert Mode | Théo Maupilé

23 mai 2025

Cover image for Paid Media Blog article about activating and using Expert Mode in Google Ads

Google Ads Paid Media

How to Activate Google Ads Expert Mode | Théo Maupilé

23 mai 2025

Cover image for Paid Media Blog article about activating and using Expert Mode in Google Ads

Google Ads Paid Media

How to Activate Google Ads Expert Mode | Théo Maupilé

23 mai 2025

Cover image for Paid Media Blog article about activating and using Expert Mode in Google Ads

Google Ads Paid Media

How to Activate Google Ads Expert Mode | Théo Maupilé

23 mai 2025

Cover image for Paid Media Blog article about activating and using Expert Mode in Google Ads

Google Ads Paid Media

How to Activate Google Ads Expert Mode | Théo Maupilé

23 mai 2025

Cover image for Paid Media Blog article about activating and using Expert Mode in Google Ads

Google Ads Paid Media

Do you know 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 per lead on Google Ads? | Théo Maupilé

22 avr. 2025

Visual cover from Paid Media Blog explaining how to calculate and set the right target CPA in Google Ads

Google Ads Paid Media

Do you know 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 per lead on Google Ads? | Théo Maupilé

22 avr. 2025

Visual cover from Paid Media Blog explaining how to calculate and set the right target CPA in Google Ads

Google Ads Paid Media

Do you know 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 per lead on Google Ads? | Théo Maupilé

22 avr. 2025

Visual cover from Paid Media Blog explaining how to calculate and set the right target CPA in Google Ads

Google Ads Paid Media

Do you know 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 per lead on Google Ads? | Théo Maupilé

22 avr. 2025

Visual cover from Paid Media Blog explaining how to calculate and set the right target CPA in Google Ads

Google Ads Paid Media

Do you know 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 per lead on Google Ads? | Théo Maupilé

22 avr. 2025

Visual cover from Paid Media Blog explaining how to calculate and set the right target CPA in Google Ads

Google Ads Paid Media

Looking for A/B test inspiration for Google Ads? Here are 7 fresh ideas to explore | Théo Maupilé

14 avr. 2025

Cover image for a Paid Media Blog article featuring A/B testing strategies to improve Google Ads performance

Google Ads Paid Media

Looking for A/B test inspiration for Google Ads? Here are 7 fresh ideas to explore | Théo Maupilé

14 avr. 2025

Cover image for a Paid Media Blog article featuring A/B testing strategies to improve Google Ads performance

Google Ads Paid Media

Looking for A/B test inspiration for Google Ads? Here are 7 fresh ideas to explore | Théo Maupilé

14 avr. 2025

Cover image for a Paid Media Blog article featuring A/B testing strategies to improve Google Ads performance

Google Ads Paid Media

Looking for A/B test inspiration for Google Ads? Here are 7 fresh ideas to explore | Théo Maupilé

14 avr. 2025

Cover image for a Paid Media Blog article featuring A/B testing strategies to improve Google Ads performance

Google Ads Paid Media

Looking for A/B test inspiration for Google Ads? Here are 7 fresh ideas to explore | Théo Maupilé

14 avr. 2025

Cover image for a Paid Media Blog article featuring A/B testing strategies to improve Google Ads performance

Google Ads Paid Media

Call to Action vs Call to Outcome, Which Drives More Conversions? | Théo Maupilé

11 avr. 2025

Visual comparison chart highlighting key differences between Call to Action and Call to Outcome in paid media messaging,

Google Ads Paid Media

Call to Action vs Call to Outcome, Which Drives More Conversions? | Théo Maupilé

11 avr. 2025

Visual comparison chart highlighting key differences between Call to Action and Call to Outcome in paid media messaging,

Google Ads Paid Media

Call to Action vs Call to Outcome, Which Drives More Conversions? | Théo Maupilé

11 avr. 2025

Visual comparison chart highlighting key differences between Call to Action and Call to Outcome in paid media messaging,

Google Ads Paid Media

Call to Action vs Call to Outcome, Which Drives More Conversions? | Théo Maupilé

11 avr. 2025

Visual comparison chart highlighting key differences between Call to Action and Call to Outcome in paid media messaging,

Google Ads Paid Media

Call to Action vs Call to Outcome, Which Drives More Conversions? | Théo Maupilé

11 avr. 2025

Visual comparison chart highlighting key differences between Call to Action and Call to Outcome in paid media messaging,

Google Ads Paid Media

The Secret to Profitable Scaling Isn’t More Spend, It’s Marginal ROAS | Théo Maupilé

2 avr. 2025

text: Paid Media Blog cover image discussing the concept of Marginal ROAS in Google Ads

Google Ads Paid Media

The Secret to Profitable Scaling Isn’t More Spend, It’s Marginal ROAS | Théo Maupilé

2 avr. 2025

text: Paid Media Blog cover image discussing the concept of Marginal ROAS in Google Ads

Google Ads Paid Media

The Secret to Profitable Scaling Isn’t More Spend, It’s Marginal ROAS | Théo Maupilé

2 avr. 2025

text: Paid Media Blog cover image discussing the concept of Marginal ROAS in Google Ads

Google Ads Paid Media

The Secret to Profitable Scaling Isn’t More Spend, It’s Marginal ROAS | Théo Maupilé

2 avr. 2025

text: Paid Media Blog cover image discussing the concept of Marginal ROAS in Google Ads

Google Ads Paid Media

The Secret to Profitable Scaling Isn’t More Spend, It’s Marginal ROAS | Théo Maupilé

2 avr. 2025

text: Paid Media Blog cover image discussing the concept of Marginal ROAS in Google Ads
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