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Case Study


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Case Study

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Case Study

Google Ads Paid Media

Get smarter with your Google Ads strategy. Learn how to improve performance, optimize budgets, and build campaigns that truly drive business results.

Google Ads Paid Media

Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio

24 juin 2025

Google Ads Paid Media

Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio

24 juin 2025

Google Ads Paid Media

Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio

24 juin 2025

Google Ads Paid Media

Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio

24 juin 2025

Google Ads Paid Media

Smarter Google Ads Spend Starts with the Lin Rodnitzky Ratio

24 juin 2025

Google Ads Paid Media

GCLID, GBRAID, WBRAID: How Google Ads Adapts to Apple’s Privacy Changes, what Every Google Ads Expert Needs to Know

23 juin 2025

Thumbnail article about GCLID, GBRAID and WBRAID tracking in Google Ads with title and portrait of Paid Media Expert

Google Ads Paid Media

GCLID, GBRAID, WBRAID: How Google Ads Adapts to Apple’s Privacy Changes, what Every Google Ads Expert Needs to Know

23 juin 2025

Thumbnail article about GCLID, GBRAID and WBRAID tracking in Google Ads with title and portrait of Paid Media Expert

Google Ads Paid Media

GCLID, GBRAID, WBRAID: How Google Ads Adapts to Apple’s Privacy Changes, what Every Google Ads Expert Needs to Know

23 juin 2025

Thumbnail article about GCLID, GBRAID and WBRAID tracking in Google Ads with title and portrait of Paid Media Expert

Google Ads Paid Media

GCLID, GBRAID, WBRAID: How Google Ads Adapts to Apple’s Privacy Changes, what Every Google Ads Expert Needs to Know

23 juin 2025

Thumbnail article about GCLID, GBRAID and WBRAID tracking in Google Ads with title and portrait of Paid Media Expert

Google Ads Paid Media

GCLID, GBRAID, WBRAID: How Google Ads Adapts to Apple’s Privacy Changes, what Every Google Ads Expert Needs to Know

23 juin 2025

Thumbnail article about GCLID, GBRAID and WBRAID tracking in Google Ads with title and portrait of Paid Media Expert

Google Ads Paid Media

Google Ads Scripts: 7 Reasons to Manage Your Paid Search Management

4 juin 2025

Thumbnail for Paid Media Blog article titled “7 Reasons to Use Google Ads Scripts” featuring a profile photo and bold text on a blue background

Google Ads Paid Media

Google Ads Scripts: 7 Reasons to Manage Your Paid Search Management

4 juin 2025

Thumbnail for Paid Media Blog article titled “7 Reasons to Use Google Ads Scripts” featuring a profile photo and bold text on a blue background

Google Ads Paid Media

Google Ads Scripts: 7 Reasons to Manage Your Paid Search Management

4 juin 2025

Thumbnail for Paid Media Blog article titled “7 Reasons to Use Google Ads Scripts” featuring a profile photo and bold text on a blue background

Google Ads Paid Media

Google Ads Scripts: 7 Reasons to Manage Your Paid Search Management

4 juin 2025

Thumbnail for Paid Media Blog article titled “7 Reasons to Use Google Ads Scripts” featuring a profile photo and bold text on a blue background

Google Ads Paid Media

Google Ads Scripts: 7 Reasons to Manage Your Paid Search Management

4 juin 2025

Thumbnail for Paid Media Blog article titled “7 Reasons to Use Google Ads Scripts” featuring a profile photo and bold text on a blue background

Google Ads Paid Media

Answer Engine Optimization: The Next Evolution in Search

3 juin 2025

Cover image for Paid Media Blog article on Answer Engine Optimization

Google Ads Paid Media

Answer Engine Optimization: The Next Evolution in Search

3 juin 2025

Cover image for Paid Media Blog article on Answer Engine Optimization

Google Ads Paid Media

Answer Engine Optimization: The Next Evolution in Search

3 juin 2025

Cover image for Paid Media Blog article on Answer Engine Optimization

Google Ads Paid Media

Answer Engine Optimization: The Next Evolution in Search

3 juin 2025

Cover image for Paid Media Blog article on Answer Engine Optimization

Google Ads Paid Media

Answer Engine Optimization: The Next Evolution in Search

3 juin 2025

Cover image for Paid Media Blog article on Answer Engine Optimization

Google Ads Paid Media

How Keyword Signals Unlock Better Google Ads Results

3 juin 2025

Visual representation of using keyword signals to improve Google Ads targeting and campaign performance

Google Ads Paid Media

How Keyword Signals Unlock Better Google Ads Results

3 juin 2025

Visual representation of using keyword signals to improve Google Ads targeting and campaign performance

Google Ads Paid Media

How Keyword Signals Unlock Better Google Ads Results

3 juin 2025

Visual representation of using keyword signals to improve Google Ads targeting and campaign performance

Google Ads Paid Media

How Keyword Signals Unlock Better Google Ads Results

3 juin 2025

Visual representation of using keyword signals to improve Google Ads targeting and campaign performance

Google Ads Paid Media

How Keyword Signals Unlock Better Google Ads Results

3 juin 2025

Visual representation of using keyword signals to improve Google Ads targeting and campaign performance

Google Ads Paid Media

Master Keyword Matching in Google Ads to Boost Campaign Performance

27 mai 2025

Illustration of Google Ads interface showing keyword match types used to optimize ad performance

Google Ads Paid Media

Master Keyword Matching in Google Ads to Boost Campaign Performance

27 mai 2025

Illustration of Google Ads interface showing keyword match types used to optimize ad performance

Google Ads Paid Media

Master Keyword Matching in Google Ads to Boost Campaign Performance

27 mai 2025

Illustration of Google Ads interface showing keyword match types used to optimize ad performance

Google Ads Paid Media

Master Keyword Matching in Google Ads to Boost Campaign Performance

27 mai 2025

Illustration of Google Ads interface showing keyword match types used to optimize ad performance

Google Ads Paid Media

Master Keyword Matching in Google Ads to Boost Campaign Performance

27 mai 2025

Illustration of Google Ads interface showing keyword match types used to optimize ad performance

Google Ads Paid Media

More Conversions in Google Ads? Understand the Concept of Conversion Modeling

19 mai 2025

Google Ads dashboard visual highlighting how conversion modeling helps track and recover unmeasured conversions

Google Ads Paid Media

More Conversions in Google Ads? Understand the Concept of Conversion Modeling

19 mai 2025

Google Ads dashboard visual highlighting how conversion modeling helps track and recover unmeasured conversions

Google Ads Paid Media

More Conversions in Google Ads? Understand the Concept of Conversion Modeling

19 mai 2025

Google Ads dashboard visual highlighting how conversion modeling helps track and recover unmeasured conversions

Google Ads Paid Media

More Conversions in Google Ads? Understand the Concept of Conversion Modeling

19 mai 2025

Google Ads dashboard visual highlighting how conversion modeling helps track and recover unmeasured conversions

Google Ads Paid Media

More Conversions in Google Ads? Understand the Concept of Conversion Modeling

19 mai 2025

Google Ads dashboard visual highlighting how conversion modeling helps track and recover unmeasured conversions

Google Ads Paid Media

How to Activate Google Ads Expert Mode

23 mai 2025

Cover image for Paid Media Blog article about activating and using Expert Mode in Google Ads

Google Ads Paid Media

How to Activate Google Ads Expert Mode

23 mai 2025

Cover image for Paid Media Blog article about activating and using Expert Mode in Google Ads

Google Ads Paid Media

How to Activate Google Ads Expert Mode

23 mai 2025

Cover image for Paid Media Blog article about activating and using Expert Mode in Google Ads

Google Ads Paid Media

How to Activate Google Ads Expert Mode

23 mai 2025

Cover image for Paid Media Blog article about activating and using Expert Mode in Google Ads

Google Ads Paid Media

How to Activate Google Ads Expert Mode

23 mai 2025

Cover image for Paid Media Blog article about activating and using Expert Mode in Google Ads

Google Ads Paid Media

Do you know 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 per lead on Google Ads?

22 avr. 2025

Visual cover from Paid Media Blog explaining how to calculate and set the right target CPA in Google Ads

Google Ads Paid Media

Do you know 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 per lead on Google Ads?

22 avr. 2025

Visual cover from Paid Media Blog explaining how to calculate and set the right target CPA in Google Ads

Google Ads Paid Media

Do you know 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 per lead on Google Ads?

22 avr. 2025

Visual cover from Paid Media Blog explaining how to calculate and set the right target CPA in Google Ads

Google Ads Paid Media

Do you know 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 per lead on Google Ads?

22 avr. 2025

Visual cover from Paid Media Blog explaining how to calculate and set the right target CPA in Google Ads

Google Ads Paid Media

Do you know 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 per lead on Google Ads?

22 avr. 2025

Visual cover from Paid Media Blog explaining how to calculate and set the right target CPA in Google Ads

Google Ads Paid Media

Looking for A/B test inspiration for Google Ads? Here are 7 fresh ideas to explore

14 avr. 2025

Cover image for a Paid Media Blog article featuring A/B testing strategies to improve Google Ads performance

Google Ads Paid Media

Looking for A/B test inspiration for Google Ads? Here are 7 fresh ideas to explore

14 avr. 2025

Cover image for a Paid Media Blog article featuring A/B testing strategies to improve Google Ads performance

Google Ads Paid Media

Looking for A/B test inspiration for Google Ads? Here are 7 fresh ideas to explore

14 avr. 2025

Cover image for a Paid Media Blog article featuring A/B testing strategies to improve Google Ads performance

Google Ads Paid Media

Looking for A/B test inspiration for Google Ads? Here are 7 fresh ideas to explore

14 avr. 2025

Cover image for a Paid Media Blog article featuring A/B testing strategies to improve Google Ads performance

Google Ads Paid Media

Looking for A/B test inspiration for Google Ads? Here are 7 fresh ideas to explore

14 avr. 2025

Cover image for a Paid Media Blog article featuring A/B testing strategies to improve Google Ads performance

Google Ads Paid Media

Call to Action vs Call to Outcome, Which Drives More Conversions?

11 avr. 2025

Visual comparison chart highlighting key differences between Call to Action and Call to Outcome in paid media messaging,

Google Ads Paid Media

Call to Action vs Call to Outcome, Which Drives More Conversions?

11 avr. 2025

Visual comparison chart highlighting key differences between Call to Action and Call to Outcome in paid media messaging,

Google Ads Paid Media

Call to Action vs Call to Outcome, Which Drives More Conversions?

11 avr. 2025

Visual comparison chart highlighting key differences between Call to Action and Call to Outcome in paid media messaging,

Google Ads Paid Media

Call to Action vs Call to Outcome, Which Drives More Conversions?

11 avr. 2025

Visual comparison chart highlighting key differences between Call to Action and Call to Outcome in paid media messaging,

Google Ads Paid Media

Call to Action vs Call to Outcome, Which Drives More Conversions?

11 avr. 2025

Visual comparison chart highlighting key differences between Call to Action and Call to Outcome in paid media messaging,

Google Ads Paid Media

The Secret to Profitable Scaling Isn’t More Spend, It’s Marginal ROAS

2 avr. 2025

text: Paid Media Blog cover image discussing the concept of Marginal ROAS in Google Ads

Google Ads Paid Media

The Secret to Profitable Scaling Isn’t More Spend, It’s Marginal ROAS

2 avr. 2025

text: Paid Media Blog cover image discussing the concept of Marginal ROAS in Google Ads

Google Ads Paid Media

The Secret to Profitable Scaling Isn’t More Spend, It’s Marginal ROAS

2 avr. 2025

text: Paid Media Blog cover image discussing the concept of Marginal ROAS in Google Ads

Google Ads Paid Media

The Secret to Profitable Scaling Isn’t More Spend, It’s Marginal ROAS

2 avr. 2025

text: Paid Media Blog cover image discussing the concept of Marginal ROAS in Google Ads

Google Ads Paid Media

The Secret to Profitable Scaling Isn’t More Spend, It’s Marginal ROAS

2 avr. 2025

text: Paid Media Blog cover image discussing the concept of Marginal ROAS in Google Ads

Google Ads Paid Media

Google Ads Gives Advertisers More Control Over Pmax

12 mars 2025

Illustration showing new control features for Performance Max campaigns in Google Ads, helping advertisers optimize strategy

Google Ads Paid Media

Google Ads Gives Advertisers More Control Over Pmax

12 mars 2025

Illustration showing new control features for Performance Max campaigns in Google Ads, helping advertisers optimize strategy

Google Ads Paid Media

Google Ads Gives Advertisers More Control Over Pmax

12 mars 2025

Illustration showing new control features for Performance Max campaigns in Google Ads, helping advertisers optimize strategy

Google Ads Paid Media

Google Ads Gives Advertisers More Control Over Pmax

12 mars 2025

Illustration showing new control features for Performance Max campaigns in Google Ads, helping advertisers optimize strategy

Google Ads Paid Media

Google Ads Gives Advertisers More Control Over Pmax

12 mars 2025

Illustration showing new control features for Performance Max campaigns in Google Ads, helping advertisers optimize strategy

Google Ads Paid Media

Bumper ads: The 6-second solution to your marketing challenges

21 janv. 2025

Paid Media Blog cover image highlighting Bumper Ads as a 6-second video format to solve marketing challenges

Google Ads Paid Media

Bumper ads: The 6-second solution to your marketing challenges

21 janv. 2025

Paid Media Blog cover image highlighting Bumper Ads as a 6-second video format to solve marketing challenges

Google Ads Paid Media

Bumper ads: The 6-second solution to your marketing challenges

21 janv. 2025

Paid Media Blog cover image highlighting Bumper Ads as a 6-second video format to solve marketing challenges

Google Ads Paid Media

Bumper ads: The 6-second solution to your marketing challenges

21 janv. 2025

Paid Media Blog cover image highlighting Bumper Ads as a 6-second video format to solve marketing challenges

Google Ads Paid Media

Bumper ads: The 6-second solution to your marketing challenges

21 janv. 2025

Paid Media Blog cover image highlighting Bumper Ads as a 6-second video format to solve marketing challenges

Google Ads Paid Media

Data Exclusions in Google Ads

19 janv. 2025

Paid Media Blog visual about using data exclusions in Google Ads to fix tracking issues and avoid wasted ad spend

Google Ads Paid Media

Data Exclusions in Google Ads

19 janv. 2025

Paid Media Blog visual about using data exclusions in Google Ads to fix tracking issues and avoid wasted ad spend

Google Ads Paid Media

Data Exclusions in Google Ads

19 janv. 2025

Paid Media Blog visual about using data exclusions in Google Ads to fix tracking issues and avoid wasted ad spend

Google Ads Paid Media

Data Exclusions in Google Ads

19 janv. 2025

Paid Media Blog visual about using data exclusions in Google Ads to fix tracking issues and avoid wasted ad spend

Google Ads Paid Media

Data Exclusions in Google Ads

19 janv. 2025

Paid Media Blog visual about using data exclusions in Google Ads to fix tracking issues and avoid wasted ad spend