Advanced targeting & strategic segmentation
Implementation and optimization of advanced targeting with segmentation tailored to each stage of the customer journey to capture attention at the right moment and maximize campaign impact.
Digital Marketing
Freelance Google Ads
Turn your clicks into clients with an effective Google Ads strategy.
Book your consultation
Conversion tracking & analytics
Setup and optimization of advanced tracking (GA4, GTM, conversion APIs) to measure what truly matters and make data-driven decisions.
Strategic budget optimization
Setup and optimization of a smart budget allocation to focus investment on the most profitable audiences, channels, and key stages of the customer journey.
Landing page optimization
Concrete recommendations to improve the speed, relevance, and conversion rate of your pages.
How it works
What to know before launching Google Ads.
A simple and seamless process that drives your results.
I’m by your side every step of the way.
By your side at every step for a frictionless experience.
Book your consultationAudit & analysis
Identification of performance blockers and high-potential opportunities.
Consolidation
Implementation of structured campaigns, refined targeting, consistent messaging, and optimized tracking.
Expansion
Launch of strategic tests, activation of new levers, and progressive scaling.
FAQ
Questions, Answers
Quickly find answers to your most frequently asked questions about Google Ads.
What is the minimum budget to invest in Google Ads?
There is no minimum budget imposed by Google, but to get meaningful results, a budget of at least €500 to €1,000 per month is generally recommended. This amount varies by industry: highly competitive sectors such as healthcare, real estate, or B2B often require a larger budget, because costs per click are higher. Conversely, some niches can generate results with a more modest investment.
How long does it take to get results with Google Ads?
The first data comes in within the first few days, but it usually takes 2 to 4 weeks for the algorithm to start optimizing campaigns effectively.
What’s the difference between Google Ads and Facebook Ads?
Google Ads captures search intent: the user is already looking for a solution. It's ideal for converting warm leads or driving direct sales. Facebook Ads (Meta Ads), on the other hand, targets cold audiences based on interests and behaviors. It's perfect for introducing an offer or generating engagement.
What types of campaigns can you run with Google Ads?
– Search campaigns: they rely on keywords to capture active search intent. Ideal for generating leads or direct sales. – Shopping campaigns: perfect for e-commerce sites, they display your products directly in the search results. – Display campaigns: served as visual banners across millions of partner sites, they help build awareness or run retargeting. – YouTube (video) campaigns: to reach a massive audience with engaging video content. – Performance Max campaigns: an automated, multi-channel format that uses all of Google's channels (Search, Display, Shopping, YouTube, Discover, Gmail) to maximize conversions. – Discovery campaigns: ideal for introducing an offer through the YouTube, Gmail, and Discover feeds. – Local campaigns (Local Ads): to drive traffic to a physical store by optimizing presence on Maps and local search. – App campaigns (app promotion): designed to generate installs or engagement for a mobile app.
Why work with a Google Ads freelancer instead of an agency?
You work directly with me: no middlemen, more responsiveness, and genuine commitment to your results. It's a partnership, not a subscription.
Do you provide regular reports?
Yes, I provide clear, readable, results-oriented reports (not just metrics), along with concrete recommendations.
Do you need a lot of data before launching Google Ads?
No, but the more data there is (history, CRM, Analytics), the more refined the strategy will be. I can also start from scratch and build up progressively.
