How to Activate Google Ads Expert Mode | Théo Maupilé
How to Activate Google Ads Expert Mode | Théo Maupilé
How to Activate Google Ads Expert Mode | Théo Maupilé
How to Activate Google Ads Expert Mode | Théo Maupilé
Google Ads Paid Media
Google Ads Paid Media
Google Ads Paid Media
Google Ads Paid Media
23 mai 2025
Théo Maupilé - Paid Media Expert
Hey! It’s Théo. If you’re creating your first Google Ads account, Google will start you in the simplified mode. It’s easy for beginners, but very limited if you want to manage campaigns effectively.
To activate Google Ads Expert Mode, click “Switch to Expert Mode” at the bottom of the setup screen. If your account already exists, go to “Tools & Settings” and make the switch from there.
Expert Mode on Google Ads gives you full control: keyword match types, manual bidding, conversion tracking, Performance Max campaigns, remarketing, and more. Whether you’re running Search campaigns, PPC ads, or working with a Google Ads expert, Expert Mode is essential to unlock the platform’s full power and scale your paid media strategy.
Hey! It’s Théo. If you’re creating your first Google Ads account, Google will start you in the simplified mode. It’s easy for beginners, but very limited if you want to manage campaigns effectively.
To activate Google Ads Expert Mode, click “Switch to Expert Mode” at the bottom of the setup screen. If your account already exists, go to “Tools & Settings” and make the switch from there.
Expert Mode on Google Ads gives you full control: keyword match types, manual bidding, conversion tracking, Performance Max campaigns, remarketing, and more. Whether you’re running Search campaigns, PPC ads, or working with a Google Ads expert, Expert Mode is essential to unlock the platform’s full power and scale your paid media strategy.
Hey! It’s Théo. If you’re creating your first Google Ads account, Google will start you in the simplified mode. It’s easy for beginners, but very limited if you want to manage campaigns effectively.
To activate Google Ads Expert Mode, click “Switch to Expert Mode” at the bottom of the setup screen. If your account already exists, go to “Tools & Settings” and make the switch from there.
Expert Mode on Google Ads gives you full control: keyword match types, manual bidding, conversion tracking, Performance Max campaigns, remarketing, and more. Whether you’re running Search campaigns, PPC ads, or working with a Google Ads expert, Expert Mode is essential to unlock the platform’s full power and scale your paid media strategy.
Hey! It’s Théo. If you’re creating your first Google Ads account, Google will start you in the simplified mode. It’s easy for beginners, but very limited if you want to manage campaigns effectively.
To activate Google Ads Expert Mode, click “Switch to Expert Mode” at the bottom of the setup screen. If your account already exists, go to “Tools & Settings” and make the switch from there.
Expert Mode on Google Ads gives you full control: keyword match types, manual bidding, conversion tracking, Performance Max campaigns, remarketing, and more. Whether you’re running Search campaigns, PPC ads, or working with a Google Ads expert, Expert Mode is essential to unlock the platform’s full power and scale your paid media strategy.
Théo Maupilé - +5 Years of Experience in Paid Media | I share content to help you grow through Ads, Innovation, and Psychology.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
