Are you exploring Google Ads and wondering how much it costs to work with a freelancer?

Here’s a clear guide to help you understand pricing, compare profiles, and choose the right expert for your campaigns.

What Does a Freelance Google Ads Consultant Do?

• Build and manage Google Ads campaigns

• Monitor performance and optimize results

• Test new acquisition strategies

• Run A/B tests (ads, audiences, landing pages)

• Contribute to the company’s overall growth strategy

• Set up precise conversion tracking

Because there’s a direct correlation between data quality and campaign performance.

Why Do Google Ads Freelancer Rates Vary So Much?

The cost of a freelance Google Ads consultant depends on several factors:

Experience: A junior might charge €200–€400/month, while a recognized expert can charge €3,000 or more.

Level of Innovation: Google Ads and marketing platforms evolve constantly. Staying ahead of trends, testing new features, and accessing betas are key to staying effective.

Type of Service: One-time audits, monthly management, multi-channel strategies, e-commerce consulting… each has different pricing.

Account Complexity: The more campaigns, countries, or products involved, the more technical the job becomes.

Location: Freelancers based in big cities like Paris tend to charge more due to market rates.

Main Pricing Models for Freelance Google Ads Experts

1. Monthly Retainer

A flat monthly fee for full campaign management.

2. Daily Rate (TJM)

Rates vary depending on experience and scope. Here’s the 2025 average:

• Junior: €200–€300/day

• Mid-Level: €350–€500/day

• Expert: €600–€1,000/day

3. Percentage of Ad Spend

Less common among freelancers, more typical in agencies. Usually ranges between 10% and 20% of the monthly ad spend.

For example, if your budget is €5,000, the consultant charges €500–€1,000. As your budget increases, the percentage tends to decrease.

Why Get a Google Ads Audit?

A Google Ads audit helps pinpoint what’s holding your campaigns back. It’s one of the most effective ways to uncover:

• Setup errors

• Budget waste

• Inefficient targeting

• Missed opportunities

It also helps evaluate the true profitability of your actions, improve your ROAS, and build a stronger acquisition strategy. Whether you’re a beginner or more advanced, an audit gives you a clear, data-driven view of what needs improvement.

Audit pricing ranges from €200 to several thousand euros depending on the account’s complexity, your overall strategy, and brand goals.

Want to dive deeper into how Google Ads audits work? Click here.

How to Choose the Right Google Ads Freelancer?

There’s no one-size-fits-all answer.

What matters most is transparency, clarity, and a deep understanding of Google Ads, strategy, and fundamentals. Depending on where your business stands, your needs (and the cost) will vary.

Here are a few scenarios:

Your campaign results are slowing down and you want to improve ROAS? Go for a one-off audit to quickly identify optimization levers.

• Your campaign results are slowing down and you want to improve ROAS? Go for a one-off audit to quickly identify optimization levers.

  
  

• You need to improve your e-commerce tracking, capture cart data, or launch advanced strategies? Hire a senior freelancer with both technical and strategic skills.

  
  

• Want to test Google Ads with a small budget to validate the channel? A few days of support may be enough to lay solid foundations without overspending.