Bumper ads: The 6-second solution to your marketing challenges | Théo Maupilé
Bumper ads: The 6-second solution to your marketing challenges | Théo Maupilé
Bumper ads: The 6-second solution to your marketing challenges | Théo Maupilé
Bumper ads: The 6-second solution to your marketing challenges | Théo Maupilé
Google Ads Paid Media
Google Ads Paid Media
Google Ads Paid Media
Google Ads Paid Media
21 janv. 2025
Théo Maupilé - Paid Media Expert
6-second (Or less), unskippable video ads designed to deliver quick, impactful messages. They’re perfect for boosting brand awareness, reinforcing key ideas, or complementing larger campaigns.
Why do they work?
1. They’re unskippable
2. They’re memorable: Quick, clear, and designed to leave a lasting impression
3. The short format is perfect for mobile with minimal disruption
💡 My tips for effective bumper ads:
• Focus on one message. Don’t overload the viewer
• Use clear visuals and a strong call-to-action
• Test different hooks to see what resonates most
💡 Pro Tip
Use remarketing to re-engage users with targeted 6-second messages!
• Personalized Messaging: Tailor ads to the user’s funnel stage
• Cross-Promotion: Combine bumper ads with longer formats like TrueView
• Audience Segmentation: Target users by actions, for precise messaging
Take into account:
⚠️ You can't build remarketing lists off of views to bumper ads
Have you tested bumper ads? Share your results below!
6-second (Or less), unskippable video ads designed to deliver quick, impactful messages. They’re perfect for boosting brand awareness, reinforcing key ideas, or complementing larger campaigns.
Why do they work?
1. They’re unskippable
2. They’re memorable: Quick, clear, and designed to leave a lasting impression
3. The short format is perfect for mobile with minimal disruption
💡 My tips for effective bumper ads:
• Focus on one message. Don’t overload the viewer
• Use clear visuals and a strong call-to-action
• Test different hooks to see what resonates most
💡 Pro Tip
Use remarketing to re-engage users with targeted 6-second messages!
• Personalized Messaging: Tailor ads to the user’s funnel stage
• Cross-Promotion: Combine bumper ads with longer formats like TrueView
• Audience Segmentation: Target users by actions, for precise messaging
Take into account:
⚠️ You can't build remarketing lists off of views to bumper ads
Have you tested bumper ads? Share your results below!
6-second (Or less), unskippable video ads designed to deliver quick, impactful messages. They’re perfect for boosting brand awareness, reinforcing key ideas, or complementing larger campaigns.
Why do they work?
1. They’re unskippable
2. They’re memorable: Quick, clear, and designed to leave a lasting impression
3. The short format is perfect for mobile with minimal disruption
💡 My tips for effective bumper ads:
• Focus on one message. Don’t overload the viewer
• Use clear visuals and a strong call-to-action
• Test different hooks to see what resonates most
💡 Pro Tip
Use remarketing to re-engage users with targeted 6-second messages!
• Personalized Messaging: Tailor ads to the user’s funnel stage
• Cross-Promotion: Combine bumper ads with longer formats like TrueView
• Audience Segmentation: Target users by actions, for precise messaging
Take into account:
⚠️ You can't build remarketing lists off of views to bumper ads
Have you tested bumper ads? Share your results below!
6-second (Or less), unskippable video ads designed to deliver quick, impactful messages. They’re perfect for boosting brand awareness, reinforcing key ideas, or complementing larger campaigns.
Why do they work?
1. They’re unskippable
2. They’re memorable: Quick, clear, and designed to leave a lasting impression
3. The short format is perfect for mobile with minimal disruption
💡 My tips for effective bumper ads:
• Focus on one message. Don’t overload the viewer
• Use clear visuals and a strong call-to-action
• Test different hooks to see what resonates most
💡 Pro Tip
Use remarketing to re-engage users with targeted 6-second messages!
• Personalized Messaging: Tailor ads to the user’s funnel stage
• Cross-Promotion: Combine bumper ads with longer formats like TrueView
• Audience Segmentation: Target users by actions, for precise messaging
Take into account:
⚠️ You can't build remarketing lists off of views to bumper ads
Have you tested bumper ads? Share your results below!
Théo Maupilé - +5 Years of Experience in Paid Media | I share content to help you grow through Ads, Innovation, and Psychology.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
