Stop letting tracking errors drain your budget. Here’s the fix!

Use Data Exclusions to stabilize Smart Bidding when tracking issues arise:

Think of Data Exclusions as a backup plan for Smart Bidding. While Smart Bidding usually adjusts to changes, this tool is perfect when unexpected problems pop up, like:

• Tracking glitches

• Website crashes

• Issues with uploading data

It’s a reliable way to keep your campaigns steady by reducing the impact of conversion tracking issues

Pro tips 💡

• Apply exclusions immediately after spotting a conversion issue

• Adjust CPA/ROAS targets and budgets for steady performance

• Exclusion dates selected will apply to clicks, be sure to account for conversion delays and exclude all affected click days

• Avoid frequent or long-term use to protect Smart Bidding

• Use exclusions only for tracking issues, not irregular periods

• For planned changes, like maintenance, exclusions take effect immediately

• Don’t remove exclusions and wait 14 days before

𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗶𝘁 ?

👉 In your Google Ads account, click the Tools icon

👉 Click the Budgets and bidding drop down in the section menu

👉 Click Adjustments

𝗪𝗵𝗲𝗻 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁?

Broken conversion tracking for a certain period

Incorrectly placed conversion tag on a website resulting in inaccurate conversion counts

Temporarily unable to upload offline conversion data