Data Exclusions in Google Ads
Data Exclusions in Google Ads
Data Exclusions in Google Ads
Data Exclusions in Google Ads
Paid Media / Google Ads & Meta Ads
Paid Media / Google Ads & Meta Ads
Paid Media / Google Ads & Meta Ads
Paid Media / Google Ads & Meta Ads
19 janv. 2025
Stop letting tracking errors drain your budget. Here’s the fix!
Use Data Exclusions to stabilize Smart Bidding when tracking issues arise:
Think of Data Exclusions as a backup plan for Smart Bidding. While Smart Bidding usually adjusts to changes, this tool is perfect when unexpected problems pop up, like:
• Tracking glitches
• Website crashes
• Issues with uploading data
It’s a reliable way to keep your campaigns steady by reducing the impact of conversion tracking issues
Pro tips 💡
• Apply exclusions immediately after spotting a conversion issue
• Adjust CPA/ROAS targets and budgets for steady performance
• Exclusion dates selected will apply to clicks, be sure to account for conversion delays and exclude all affected click days
• Avoid frequent or long-term use to protect Smart Bidding
• Use exclusions only for tracking issues, not irregular periods
• For planned changes, like maintenance, exclusions take effect immediately
• Don’t remove exclusions and wait 14 days before
𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗶𝘁 ?
👉 In your Google Ads account, click the Tools icon
👉 Click the Budgets and bidding drop down in the section menu
👉 Click Adjustments
𝗪𝗵𝗲𝗻 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁?
Broken conversion tracking for a certain period
Incorrectly placed conversion tag on a website resulting in inaccurate conversion counts
Temporarily unable to upload offline conversion data
Stop letting tracking errors drain your budget. Here’s the fix!
Use Data Exclusions to stabilize Smart Bidding when tracking issues arise:
Think of Data Exclusions as a backup plan for Smart Bidding. While Smart Bidding usually adjusts to changes, this tool is perfect when unexpected problems pop up, like:
• Tracking glitches
• Website crashes
• Issues with uploading data
It’s a reliable way to keep your campaigns steady by reducing the impact of conversion tracking issues
Pro tips 💡
• Apply exclusions immediately after spotting a conversion issue
• Adjust CPA/ROAS targets and budgets for steady performance
• Exclusion dates selected will apply to clicks, be sure to account for conversion delays and exclude all affected click days
• Avoid frequent or long-term use to protect Smart Bidding
• Use exclusions only for tracking issues, not irregular periods
• For planned changes, like maintenance, exclusions take effect immediately
• Don’t remove exclusions and wait 14 days before
𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗶𝘁 ?
👉 In your Google Ads account, click the Tools icon
👉 Click the Budgets and bidding drop down in the section menu
👉 Click Adjustments
𝗪𝗵𝗲𝗻 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁?
Broken conversion tracking for a certain period
Incorrectly placed conversion tag on a website resulting in inaccurate conversion counts
Temporarily unable to upload offline conversion data
Stop letting tracking errors drain your budget. Here’s the fix!
Use Data Exclusions to stabilize Smart Bidding when tracking issues arise:
Think of Data Exclusions as a backup plan for Smart Bidding. While Smart Bidding usually adjusts to changes, this tool is perfect when unexpected problems pop up, like:
• Tracking glitches
• Website crashes
• Issues with uploading data
It’s a reliable way to keep your campaigns steady by reducing the impact of conversion tracking issues
Pro tips 💡
• Apply exclusions immediately after spotting a conversion issue
• Adjust CPA/ROAS targets and budgets for steady performance
• Exclusion dates selected will apply to clicks, be sure to account for conversion delays and exclude all affected click days
• Avoid frequent or long-term use to protect Smart Bidding
• Use exclusions only for tracking issues, not irregular periods
• For planned changes, like maintenance, exclusions take effect immediately
• Don’t remove exclusions and wait 14 days before
𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗶𝘁 ?
👉 In your Google Ads account, click the Tools icon
👉 Click the Budgets and bidding drop down in the section menu
👉 Click Adjustments
𝗪𝗵𝗲𝗻 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁?
Broken conversion tracking for a certain period
Incorrectly placed conversion tag on a website resulting in inaccurate conversion counts
Temporarily unable to upload offline conversion data
Stop letting tracking errors drain your budget. Here’s the fix!
Use Data Exclusions to stabilize Smart Bidding when tracking issues arise:
Think of Data Exclusions as a backup plan for Smart Bidding. While Smart Bidding usually adjusts to changes, this tool is perfect when unexpected problems pop up, like:
• Tracking glitches
• Website crashes
• Issues with uploading data
It’s a reliable way to keep your campaigns steady by reducing the impact of conversion tracking issues
Pro tips 💡
• Apply exclusions immediately after spotting a conversion issue
• Adjust CPA/ROAS targets and budgets for steady performance
• Exclusion dates selected will apply to clicks, be sure to account for conversion delays and exclude all affected click days
• Avoid frequent or long-term use to protect Smart Bidding
• Use exclusions only for tracking issues, not irregular periods
• For planned changes, like maintenance, exclusions take effect immediately
• Don’t remove exclusions and wait 14 days before
𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗶𝘁 ?
👉 In your Google Ads account, click the Tools icon
👉 Click the Budgets and bidding drop down in the section menu
👉 Click Adjustments
𝗪𝗵𝗲𝗻 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁?
Broken conversion tracking for a certain period
Incorrectly placed conversion tag on a website resulting in inaccurate conversion counts
Temporarily unable to upload offline conversion data
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As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
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Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
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If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
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