How to track LLM traffic in GA4 to increase visibility | Théo Maupilé
How to track LLM traffic in GA4 to increase visibility | Théo Maupilé
How to track LLM traffic in GA4 to increase visibility | Théo Maupilé
How to track LLM traffic in GA4 to increase visibility | Théo Maupilé
Google Ads Paid Media
Google Ads Paid Media
Google Ads Paid Media
Google Ads Paid Media
20 juil. 2025
Théo Maupilé – Paid Media Expert
AI assistants powered by LLMs like ChatGPT, Claude, or Gemini are becoming a new way to get traffic
But most marketers don’t know it’s already happening
Users ask questions, get AI-generated answers, and click directly on your content
If you’re not tracking this, you’re missing a growing source of visibility
Where to find LLM traffic in GA4
You don’t need complex setups or custom events
GA4 already detects some of this traffic as referrals
Here’s how to see it
Go to Reports
Open Acquisition > Traffic acquisition
Look under Session source / medium
You’ll likely see domains like:
chat.openai.com(ChatGPT)claude.ai(Claude)bard.google.com(Gemini)
This means users landed on your site directly after interacting with a Large Language Model
Why it matters for visibility
LLM tools are already changing how people discover content
If your site is linked in an AI answer, it becomes a new entry point
Similar to SEO, but based on clarity and usefulness
That makes it a valuable channel for:
Content visibility
Lead generation
Brand authority
Pro tips to appear in LLM answers
Want to increase your chances of being referenced by LLMs like ChatGPT, Perplexity, or SearchGPT
Write in a clear, conversational tone
Target long-tail keywords and question-based queries
Use FAQ or How-to formats
Add schema markup (FAQ, Article, How-to)
Update content frequently to stay relevant
Build trust with author bios and a clear site identity
These elements help AI models understand, rank, and surface your content more often
AI assistants powered by LLMs like ChatGPT, Claude, or Gemini are becoming a new way to get traffic
But most marketers don’t know it’s already happening
Users ask questions, get AI-generated answers, and click directly on your content
If you’re not tracking this, you’re missing a growing source of visibility
Where to find LLM traffic in GA4
You don’t need complex setups or custom events
GA4 already detects some of this traffic as referrals
Here’s how to see it
Go to Reports
Open Acquisition > Traffic acquisition
Look under Session source / medium
You’ll likely see domains like:
chat.openai.com(ChatGPT)claude.ai(Claude)bard.google.com(Gemini)
This means users landed on your site directly after interacting with a Large Language Model
Why it matters for visibility
LLM tools are already changing how people discover content
If your site is linked in an AI answer, it becomes a new entry point
Similar to SEO, but based on clarity and usefulness
That makes it a valuable channel for:
Content visibility
Lead generation
Brand authority
Pro tips to appear in LLM answers
Want to increase your chances of being referenced by LLMs like ChatGPT, Perplexity, or SearchGPT
Write in a clear, conversational tone
Target long-tail keywords and question-based queries
Use FAQ or How-to formats
Add schema markup (FAQ, Article, How-to)
Update content frequently to stay relevant
Build trust with author bios and a clear site identity
These elements help AI models understand, rank, and surface your content more often
AI assistants powered by LLMs like ChatGPT, Claude, or Gemini are becoming a new way to get traffic
But most marketers don’t know it’s already happening
Users ask questions, get AI-generated answers, and click directly on your content
If you’re not tracking this, you’re missing a growing source of visibility
Where to find LLM traffic in GA4
You don’t need complex setups or custom events
GA4 already detects some of this traffic as referrals
Here’s how to see it
Go to Reports
Open Acquisition > Traffic acquisition
Look under Session source / medium
You’ll likely see domains like:
chat.openai.com(ChatGPT)claude.ai(Claude)bard.google.com(Gemini)
This means users landed on your site directly after interacting with a Large Language Model
Why it matters for visibility
LLM tools are already changing how people discover content
If your site is linked in an AI answer, it becomes a new entry point
Similar to SEO, but based on clarity and usefulness
That makes it a valuable channel for:
Content visibility
Lead generation
Brand authority
Pro tips to appear in LLM answers
Want to increase your chances of being referenced by LLMs like ChatGPT, Perplexity, or SearchGPT
Write in a clear, conversational tone
Target long-tail keywords and question-based queries
Use FAQ or How-to formats
Add schema markup (FAQ, Article, How-to)
Update content frequently to stay relevant
Build trust with author bios and a clear site identity
These elements help AI models understand, rank, and surface your content more often
AI assistants powered by LLMs like ChatGPT, Claude, or Gemini are becoming a new way to get traffic
But most marketers don’t know it’s already happening
Users ask questions, get AI-generated answers, and click directly on your content
If you’re not tracking this, you’re missing a growing source of visibility
Where to find LLM traffic in GA4
You don’t need complex setups or custom events
GA4 already detects some of this traffic as referrals
Here’s how to see it
Go to Reports
Open Acquisition > Traffic acquisition
Look under Session source / medium
You’ll likely see domains like:
chat.openai.com(ChatGPT)claude.ai(Claude)bard.google.com(Gemini)
This means users landed on your site directly after interacting with a Large Language Model
Why it matters for visibility
LLM tools are already changing how people discover content
If your site is linked in an AI answer, it becomes a new entry point
Similar to SEO, but based on clarity and usefulness
That makes it a valuable channel for:
Content visibility
Lead generation
Brand authority
Pro tips to appear in LLM answers
Want to increase your chances of being referenced by LLMs like ChatGPT, Perplexity, or SearchGPT
Write in a clear, conversational tone
Target long-tail keywords and question-based queries
Use FAQ or How-to formats
Add schema markup (FAQ, Article, How-to)
Update content frequently to stay relevant
Build trust with author bios and a clear site identity
These elements help AI models understand, rank, and surface your content more often
Théo Maupilé - +5 Years of Experience in Paid Media | I share content to help you grow through Ads, Innovation, and Psychology.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
My Services
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
Next Articles
‹ SEO IA and Generative Engine Optimization: How to Get Featured in AI Search in 2025 | Théo Maupilé
