Maximizing Results with Seasonality Adjustments in Google Ads 🍁
Maximizing Results with Seasonality Adjustments in Google Ads 🍁
Maximizing Results with Seasonality Adjustments in Google Ads 🍁
Maximizing Results with Seasonality Adjustments in Google Ads 🍁
Paid Media / Google Ads & Meta Ads
Paid Media / Google Ads & Meta Ads
Paid Media / Google Ads & Meta Ads
Paid Media / Google Ads & Meta Ads
1 janv. 2025
Seasonality adjustments are a powerful tool for optimizing campaign performance during short-term, high-impact events.
𝗛𝗼𝘄 𝗧𝗵𝗲𝘆 𝗪𝗼𝗿𝗸 🔧
1. Predict conversion rate changes
2. Set adjustment in Google Ads
3. Smart Bidding optimizes bids during the event
4. Performance normalizes post-event
𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀
Analyze historical data for conversion rate fluctuations
Use next year’s data to make more accurate adjustments.
Be mindful of how seasonality adjustments can impact your budget
𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲
Now, you’re planning a big summer sale where you expect more people to buy.
Normal Day:
100 clicks → 2 sales (2% conversion rate)
Summer Sale (without adjustment):
You expect: 100 clicks → 4 sales (4% conversion rate)
But Google’s algorithm doesn’t know about your sale
Summer Sale (with seasonality adjustment):
You tell Google: “Expect a 100% increase in conversion rate”
Google now anticipates: 100 clicks → 4 sales (4% conversion rate)
To find seasonality adjustments in Google Ads :
1. Click on the Tools icon in your Google Ads account
2. Under “Budgets and bidding,” click on “Adjustments”
3. Select the “Seasonal” option at the top of the page
Have you tried using seasonality adjustments? Share your experiences in the comments! 🌱
Seasonality adjustments are a powerful tool for optimizing campaign performance during short-term, high-impact events.
𝗛𝗼𝘄 𝗧𝗵𝗲𝘆 𝗪𝗼𝗿𝗸 🔧
1. Predict conversion rate changes
2. Set adjustment in Google Ads
3. Smart Bidding optimizes bids during the event
4. Performance normalizes post-event
𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀
Analyze historical data for conversion rate fluctuations
Use next year’s data to make more accurate adjustments.
Be mindful of how seasonality adjustments can impact your budget
𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲
Now, you’re planning a big summer sale where you expect more people to buy.
Normal Day:
100 clicks → 2 sales (2% conversion rate)
Summer Sale (without adjustment):
You expect: 100 clicks → 4 sales (4% conversion rate)
But Google’s algorithm doesn’t know about your sale
Summer Sale (with seasonality adjustment):
You tell Google: “Expect a 100% increase in conversion rate”
Google now anticipates: 100 clicks → 4 sales (4% conversion rate)
To find seasonality adjustments in Google Ads :
1. Click on the Tools icon in your Google Ads account
2. Under “Budgets and bidding,” click on “Adjustments”
3. Select the “Seasonal” option at the top of the page
Have you tried using seasonality adjustments? Share your experiences in the comments! 🌱
Seasonality adjustments are a powerful tool for optimizing campaign performance during short-term, high-impact events.
𝗛𝗼𝘄 𝗧𝗵𝗲𝘆 𝗪𝗼𝗿𝗸 🔧
1. Predict conversion rate changes
2. Set adjustment in Google Ads
3. Smart Bidding optimizes bids during the event
4. Performance normalizes post-event
𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀
Analyze historical data for conversion rate fluctuations
Use next year’s data to make more accurate adjustments.
Be mindful of how seasonality adjustments can impact your budget
𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲
Now, you’re planning a big summer sale where you expect more people to buy.
Normal Day:
100 clicks → 2 sales (2% conversion rate)
Summer Sale (without adjustment):
You expect: 100 clicks → 4 sales (4% conversion rate)
But Google’s algorithm doesn’t know about your sale
Summer Sale (with seasonality adjustment):
You tell Google: “Expect a 100% increase in conversion rate”
Google now anticipates: 100 clicks → 4 sales (4% conversion rate)
To find seasonality adjustments in Google Ads :
1. Click on the Tools icon in your Google Ads account
2. Under “Budgets and bidding,” click on “Adjustments”
3. Select the “Seasonal” option at the top of the page
Have you tried using seasonality adjustments? Share your experiences in the comments! 🌱
Seasonality adjustments are a powerful tool for optimizing campaign performance during short-term, high-impact events.
𝗛𝗼𝘄 𝗧𝗵𝗲𝘆 𝗪𝗼𝗿𝗸 🔧
1. Predict conversion rate changes
2. Set adjustment in Google Ads
3. Smart Bidding optimizes bids during the event
4. Performance normalizes post-event
𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀
Analyze historical data for conversion rate fluctuations
Use next year’s data to make more accurate adjustments.
Be mindful of how seasonality adjustments can impact your budget
𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲
Now, you’re planning a big summer sale where you expect more people to buy.
Normal Day:
100 clicks → 2 sales (2% conversion rate)
Summer Sale (without adjustment):
You expect: 100 clicks → 4 sales (4% conversion rate)
But Google’s algorithm doesn’t know about your sale
Summer Sale (with seasonality adjustment):
You tell Google: “Expect a 100% increase in conversion rate”
Google now anticipates: 100 clicks → 4 sales (4% conversion rate)
To find seasonality adjustments in Google Ads :
1. Click on the Tools icon in your Google Ads account
2. Under “Budgets and bidding,” click on “Adjustments”
3. Select the “Seasonal” option at the top of the page
Have you tried using seasonality adjustments? Share your experiences in the comments! 🌱
My Services
My Services
My Services
My Services
How Can We Collaborate?
How Can We Collaborate?
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
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