How I use 4 keyword types to turn searches into customers in Google Ads
How I use 4 keyword types to turn searches into customers in Google Ads
How I use 4 keyword types to turn searches into customers in Google Ads
How I use 4 keyword types to turn searches into customers in Google Ads
Paid Media / Google Ads & Meta Ads
Paid Media / Google Ads & Meta Ads
Paid Media / Google Ads & Meta Ads
Paid Media / Google Ads & Meta Ads
6 janv. 2025
How I use 4 keyword types to turn searches into customers
Combine keywords + Ad Messages to deliver personalized messages
𝟭. 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “How to bake a chocolate cake”
Step-by-step instructions or general information about baking a chocolate cake but has no intention of buying anything immediately
𝗧𝗶𝗽: Use these for top-of-funnel campaigns like educational content, blog promotion, or video tutorials
𝟮. 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “[Website Example] login page”
Knows the site or page they want to visit (e.g., amazon) and is using the search engine to navigate there directly
𝗧𝗶𝗽: Use negative keywords like “[Your Brand] login” or “[Your Brand] careers” to avoid paying for searches where users are looking for non-commercial actions
𝟯. 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “Best laptops for students”
Researching options and comparing brands or features, likely preparing to make a purchasing decision later.
𝗧𝗶𝗽: Focus on middle-of-funnel campaigns like product comparisons, discounts, or promotions.
𝟰. 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “Buy Nike running shoes online”
Ready to make a purchase or take action, such as buying the specific product mentioned.
𝗧𝗶𝗽: These are bottom-of-funnel keywords where users are ready to convert. Optimize your ad copy with clear CTAs like “Buy Now” or “Limited Time Offer.”
Keywords can hold multiple meanings depending on the reader’s intent. Always align your message to their stage in the funnel.
How I use 4 keyword types to turn searches into customers
Combine keywords + Ad Messages to deliver personalized messages
𝟭. 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “How to bake a chocolate cake”
Step-by-step instructions or general information about baking a chocolate cake but has no intention of buying anything immediately
𝗧𝗶𝗽: Use these for top-of-funnel campaigns like educational content, blog promotion, or video tutorials
𝟮. 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “[Website Example] login page”
Knows the site or page they want to visit (e.g., amazon) and is using the search engine to navigate there directly
𝗧𝗶𝗽: Use negative keywords like “[Your Brand] login” or “[Your Brand] careers” to avoid paying for searches where users are looking for non-commercial actions
𝟯. 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “Best laptops for students”
Researching options and comparing brands or features, likely preparing to make a purchasing decision later.
𝗧𝗶𝗽: Focus on middle-of-funnel campaigns like product comparisons, discounts, or promotions.
𝟰. 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “Buy Nike running shoes online”
Ready to make a purchase or take action, such as buying the specific product mentioned.
𝗧𝗶𝗽: These are bottom-of-funnel keywords where users are ready to convert. Optimize your ad copy with clear CTAs like “Buy Now” or “Limited Time Offer.”
Keywords can hold multiple meanings depending on the reader’s intent. Always align your message to their stage in the funnel.
How I use 4 keyword types to turn searches into customers
Combine keywords + Ad Messages to deliver personalized messages
𝟭. 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “How to bake a chocolate cake”
Step-by-step instructions or general information about baking a chocolate cake but has no intention of buying anything immediately
𝗧𝗶𝗽: Use these for top-of-funnel campaigns like educational content, blog promotion, or video tutorials
𝟮. 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “[Website Example] login page”
Knows the site or page they want to visit (e.g., amazon) and is using the search engine to navigate there directly
𝗧𝗶𝗽: Use negative keywords like “[Your Brand] login” or “[Your Brand] careers” to avoid paying for searches where users are looking for non-commercial actions
𝟯. 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “Best laptops for students”
Researching options and comparing brands or features, likely preparing to make a purchasing decision later.
𝗧𝗶𝗽: Focus on middle-of-funnel campaigns like product comparisons, discounts, or promotions.
𝟰. 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “Buy Nike running shoes online”
Ready to make a purchase or take action, such as buying the specific product mentioned.
𝗧𝗶𝗽: These are bottom-of-funnel keywords where users are ready to convert. Optimize your ad copy with clear CTAs like “Buy Now” or “Limited Time Offer.”
Keywords can hold multiple meanings depending on the reader’s intent. Always align your message to their stage in the funnel.
How I use 4 keyword types to turn searches into customers
Combine keywords + Ad Messages to deliver personalized messages
𝟭. 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “How to bake a chocolate cake”
Step-by-step instructions or general information about baking a chocolate cake but has no intention of buying anything immediately
𝗧𝗶𝗽: Use these for top-of-funnel campaigns like educational content, blog promotion, or video tutorials
𝟮. 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “[Website Example] login page”
Knows the site or page they want to visit (e.g., amazon) and is using the search engine to navigate there directly
𝗧𝗶𝗽: Use negative keywords like “[Your Brand] login” or “[Your Brand] careers” to avoid paying for searches where users are looking for non-commercial actions
𝟯. 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “Best laptops for students”
Researching options and comparing brands or features, likely preparing to make a purchasing decision later.
𝗧𝗶𝗽: Focus on middle-of-funnel campaigns like product comparisons, discounts, or promotions.
𝟰. 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀
Example: “Buy Nike running shoes online”
Ready to make a purchase or take action, such as buying the specific product mentioned.
𝗧𝗶𝗽: These are bottom-of-funnel keywords where users are ready to convert. Optimize your ad copy with clear CTAs like “Buy Now” or “Limited Time Offer.”
Keywords can hold multiple meanings depending on the reader’s intent. Always align your message to their stage in the funnel.
My Services
My Services
My Services
My Services
How Can We Collaborate?
How Can We Collaborate?
How Can We Collaborate?
Paid Media Services
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Google Ads
As a freelance Google Ads expert, I help you build campaigns that are clear, structured, and focused on results. We’ll define your goals together, then I’ll take care of everything from setup to daily optimization.
Facebook Ads
As a facebook Ads freelancer, I work with you to create campaigns that actually speak to the right audience. You bring the vision, I bring the structure and testing. We’ll improve your targeting, creatives, and cost per result over time.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Youtube Ads
As a YouTube freelance expert, I help you turn video into a real marketing asset. We’ll build a video strategy that fits your paid media goals, whether it’s getting more visibility, generating leads, or boosting sales. I
Google Tag Manager
As a freelance expert in Google Tag Manager, I make sure your tracking is set up properly from the start. We’ll define together which actions really matter for your business, and I’ll implement a clean, reliable setup. Good tracking is the foundation of any strong paid media strategy. Without it, you’re flying blind. With it, every decision is based on real data you can trust.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
Audit Google Ads & Facebook Ads
As a senior traffic manager, I offer in-depth audits of your Google Ads and Meta Ads accounts. We’ll review what’s working, what’s not, and where budget is being wasted. You’ll get clear, actionable insights and a step-by-step plan to improve your paid media performance. It’s a great way to reset your strategy and unlock new growth opportunities.
Paid Media Coaching
If you’re managing your own campaigns or leading a small team, I can step in for a few hours to help you get things on track. As a freelance paid media expert, I offer hands-on coaching sessions focused on your real challenges. We’ll review your setup, clarify your strategy.
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