Facebook Ads Audit
A complete Facebook Ads audit of your Meta account to reveal optimization levers, cut wasted budget, and maximize your return on investment. You receive a clear diagnosis and a list of improvements ranked by impact.
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Account & Campaign Structure
Analysis of your Meta account architecture (campaigns, ad sets, objectives) to make sure the structure is clear, aligned with the funnel, and built for performance.
Targeting & Audiences
Audit of your audiences (broad, retargeting, lookalikes, exclusions) and targeting strategy to make sure you reach the right people at the right time without unnecessary overlap.
Creatives & Ad Messaging
Review of your creatives (visuals, videos, hooks, angles) and creative variety to identify what grabs attention, reduces ad fatigue, and lowers your cost per result.
Conversion Tracking & Analytics
Verification of the Meta Pixel, Conversions API, and event tracking to guarantee reliable data and feed the maximum number of signals to Meta’s algorithm.
Bidding Strategy & Budgets
Analysis of your bids, budget allocation, and learning phase to focus investment on the most profitable campaigns and audiences.
Funnel & Post-Click Consistency
Audit of the consistency between your ads and your landing pages to smooth the journey, align the message, and maximize the conversion rate after the click.
How the audit unfolds.
A simple, smooth process is what drives results.
Complete Overview
Every lever of your Facebook Ads account is reviewed. You receive a detailed, independent, and structured analysis.
Actionable Optimizations
Together, we identify the high-impact actions to quickly improve your Meta performance.
Structured Action Plan
The audit ends with a clear, immediately actionable plan, ranked by impact and ease of implementation.
I’m by your side at every step, for a frictionless experience.
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Quickly find answers to your most common questions.
What is a Facebook Ads audit?
A Facebook Ads audit is a complete, independent analysis of your Meta account: structure, audiences, creatives, tracking, bidding, and post-click consistency. The goal is to identify what’s working, what’s holding back your performance, and where budget is being wasted, then turn it into a concrete action plan.
Who is a Facebook Ads audit for?
For businesses, freelancers, and marketing teams who already run campaigns on Facebook and Instagram and want expert insight to fix, validate, or level up their account.
What does the audit of my Meta account cover?
Campaign and ad set structure, targeting and audiences, creatives and messaging, conversion tracking (Pixel and Conversions API), bidding and budgets, as well as consistency between ads and landing pages.
How long does a Facebook Ads audit take?
Depending on the size and complexity of the account, the audit usually takes a few days. You receive a detailed written diagnosis, backed by concrete examples and prioritized recommendations.
Will I receive actionable recommendations?
Yes. Every issue found comes with a clear recommendation, ranked by impact and ease of implementation. You leave with a roadmap you can act on right away.
How often should you audit a Facebook Ads account?
A full audit every 6 to 12 months is recommended. The higher your investment or the faster your goals evolve, the more useful it is to regularly review structure, tracking, and performance.