Google Ads Audit
A complete Google Ads audit of your account to reveal optimization levers, cut wasted budget, and maximize your return on investment. You receive a clear diagnosis and a list of improvements ranked by impact.
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Account & Campaign Structure
Analysis of your Google Ads account architecture (Search, Performance Max, Shopping, Display) to make sure the structure is clear, aligned with your goals, and built for performance.
Keywords & Search Terms
Audit of your keyword coverage, match types, and the search terms actually triggered, to spot missed opportunities and budget wasted on off-target queries.
Bidding Strategy & Budgets
Review of your bidding strategies (tCPA, tROAS, Maximize conversions) and budget allocation to focus investment where it generates the best return.
Conversion Tracking & Analytics
Verification of your tracking (GA4, GTM, conversion APIs, conversion values) to ensure Google Ads optimizes on reliable data and not on noise.
Quality Score & Ads
Analysis of your RSAs, extensions (sitelinks, callouts, snippets), and the relevance between ad, keyword, and landing page, direct levers on your Quality Score and CPC.
Exclusions & Traffic Quality
Audit of negative keywords, irrelevant placements, and audiences to cut waste and redirect budget toward the traffic that actually converts.
How the audit unfolds.
A simple, smooth process is what drives results.
Complete Overview
Every lever of your Google Ads account is reviewed. You receive a detailed, independent, and structured analysis.
Actionable Optimizations
Together, we identify the high-impact actions to quickly improve your Google Ads performance.
Structured Action Plan
The audit ends with a clear, immediately actionable plan, ranked by impact and ease of implementation.
I’m by your side at every step, for a frictionless experience.
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Quickly find answers to your most common questions.
What is a Google Ads audit?
A Google Ads audit is a complete, independent analysis of your account: structure, keywords, bidding, ads, tracking, and exclusions. The goal is to identify what’s working, what’s holding back your performance, and where budget is being wasted, then turn it into a concrete action plan.
Who is a Google Ads audit for?
For businesses, freelancers, and marketing teams who already run Google Ads campaigns and want expert insight to fix, validate, or level up their account.
What does the audit of my Google Ads account cover?
Campaign structure (Search, Performance Max, Shopping), keyword and search term coverage, bidding strategies and budgets, conversion tracking, ad quality and Quality Score, as well as exclusions and traffic quality.
How long does a Google Ads audit take?
Depending on the size and complexity of the account, the audit usually takes a few days. You receive a detailed written diagnosis, backed by concrete examples and prioritized recommendations.
Will I receive actionable recommendations?
Yes. Every issue found comes with a clear recommendation, ranked by impact and ease of implementation. You leave with a roadmap you can act on right away.
How often should you audit a Google Ads account?
A full audit every 6 to 12 months is recommended. The higher your investment or the faster your goals evolve, the more useful it is to regularly review structure, tracking, and performance.