Low volume, high stakes
B2B searches are rare and precise. Every off-target term costs you, every relevant one counts: search term reviews are weekly, so are the exclusions.
Industry · B2B & SaaS
Freelance Google Ads & Meta Ads for B2B & SaaS
Software, business services, tech: I've been generating qualified B2B leads for over 5 years, on long sales cycles where every contact counts.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
Who runs your campaigns
I'm Theo, a freelance Paid Media specialist. I work with SaaS companies (restaurant tech, IoT, fleet management), tech studios and business services firms. The common thread: plug advertising into commercial reality, the lead that turns into an opportunity, not the click that flatters the reporting. I work directly, with no middleman.
The 3 challenges of B2B Paid Media
The long cycle breaks measurement
Weeks between the click and the signature: without measured intermediate steps and without feedback from the CRM, campaigns optimize blind.
Qualify before you scale
Define with your sales team what a qualified lead actually is, then only increase budgets on that signal. Volume without qualification fills the CRM, not the pipeline.
The method, applied to your business
- 1
Audit + defining the qualified lead
Structure, search terms, forms, and above all: what a good lead looks like for you.
- 2
Structure by intent
Problem, solution, competitors, brand: one campaign per stage of prospect maturity.
- 3
CRM tracking & offline conversions
CRM statuses feed back into Google Ads: campaigns learn from real opportunities.
- 4
Iterating on cost per opportunity
Regular optimizations on the lead that moves forward, clear reporting, zero jargon.
They sell to businesses, I ran their campaigns
★★★★★
J'ai fait appel aux services de Théo afin de configurer et de déployer des campagnes Ads et ce qui m'a tout de suite plu dans cette collaboration est sa capacité à comprendre nos enjeux. Théo a rapidement compris nos besoins pour les retranscrire dans un plan d'action. Son audit a été précis.
★★★★★
Grâce à son professionnalisme, sa rigueur et sa réactivité, Théo a su m'accompagner tout au long de mon projet. Si vous cherchez un Google Campaign Specialist, pour vous accompagner dans vos projets, je vous le recommande !
★★★★★
Excellente collaboration avec Théo pour la création de notre compte Google Ads et l'élaboration de notre stratégie marketing. Je recommande à 100 % !
★★★★★
Respects des deadlines, expertise métier et une attitude centrée client : je recommande Théo sans hésitation.
★★★★★
Super expérience avec Theo dans le cadre de l'audit Google Ads. Travail sérieux, structuré et pertinent à nos enjeux business. Je recommande sans hésiter.
Common questions in this industry
Our search volumes are very low, is Google Ads even worth it?
Often yes, if a client is worth a lot: a few dozen qualified searches a month are enough when a contract runs into thousands of euros. Precision replaces volume, and Meta or LinkedIn fill the gaps depending on your target.
How do you measure with a sales cycle of several months?
With intermediate steps (demo request, meeting, opportunity) and offline conversion imports from the CRM. Campaigns optimize on what actually moves forward, even if the signature comes months later.
Can you connect to our CRM?
Yes, HubSpot and similar tools: feeding lead statuses back into Google Ads via offline conversions. It's often the lever that changes B2B performance the most.
Google Ads or Meta Ads in B2B?
Google to capture intent (the prospect is actively looking for a solution), Meta and LinkedIn to reach the right roles before they start searching. The trade-off comes down to cost per qualified lead.
What happens after you click
- 1
7 questions
A short form: your website, your budget, your goal. Two minutes, no more.
- 2
A 25-min call
We look at your account together and I tell you straight what's achievable, and what isn't.
- 3
You leave with something concrete
The first levers identified, whether you work with me afterwards or not.
Want to talk about your pipeline?
We look at your cost per qualified lead and what your CRM really says about it. You leave with concrete levers, even if we don't end up working together.
Book a call- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
