Industry · Construction & Renovation

Freelance Google Ads & Meta Ads for construction & renovation

Tradespeople, renovation companies, installers: ads should fill your quote book with jobs in your area, not drown you in tyre-kickers.

  • 25 minutes
  • No strings attached
  • Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
Théo Maupilé, freelance Paid Media

Who runs your campaigns

I'm Theo, a freelance Paid Media specialist with 100+ clients supported on Google Ads & Meta Ads. The exclusive local quote, capturing search in your area, qualifying the project right from the form, calling back fast, is the heart of the lead generation I run every day. I work directly, no middleman.

The 3 jobs of Paid Media in construction

Exclusive leads, not resold

A platform lead is shared with your competitors. A lead from your own campaigns belongs to you alone: same budget, completely different return.

Your service area

Every euro spent outside your area is wasted. Geographic targeting and local searches ("trade + city") are what make the account profitable.

Sorting the real project from the tyre-kicker

Type of work, timeline, surface area: a form that qualifies saves you hours of sorting and focuses your quotes on real jobs.

The method, applied to your business

  1. 1

    Area + trade audit

    Local search volume, competition, seasonality of your services: what your area can actually deliver.

  2. 2

    A quote landing page that qualifies

    A clear page, your past work, and a form that filters serious projects.

  3. 3

    Local campaigns

    Search on trade + city queries, Meta to show off your jobs and stay top of mind.

  4. 4

    Measured at the quote

    From click to quote request, and to the signed job when you report it back: budgets follow what signs.

Common questions in this industry

How is this different from lead-matching platforms?

Exclusivity and brand. On a platform, the same contact is sold to several companies and the relationship belongs to the platform. With your campaigns, the request comes straight to you, only your company faces the customer, and you see your real cost per quote.

Can we mention grants and subsidies in the ads?

Yes, as long as you stay factual: no guaranteed-amount promises or misleading "zero out-of-pocket" claims. Compliant ads protect your business and convert better over time.

What budget for a tradesperson?

It depends on your area, your trade, and the value of a job. We frame it on the first call using the real search volumes in your area, before committing to anything.

Google Ads or Meta Ads for construction?

Google first: a quote request is born from an active search. Meta as a complement to show your work and build local trust. The balance depends on your trade and your area.

What happens after you click

  1. 1

    7 questions

    A short form: your website, your budget, your goal. Two minutes, no more.

  2. 2

    A 25-min call

    We look at your account together and I tell you straight what's achievable, and what isn't.

  3. 3

    You leave with something concrete

    The first levers identified, whether you work with me afterwards or not.

Shall we talk about your order book?

Your area, your trade, what a job earns you. You'll leave with concrete levers, even if we don't end up working together.

Book a call
  • 25 minutes
  • No strings attached
  • Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
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