The date doesn't move
The campaign calendar matters as much as the budget: gradual ramp-up, stages, final sprint. Spending too early or too late costs you empty seats.
Industry · Events & Leisure
Freelance Google Ads & Meta Ads for events & leisure
Festivals, leisure parks, live events: I've run ticketing campaigns where everything hinges on a fixed date. On the day itself, it's too late to sell.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
Who runs your campaigns
I'm Theo, a freelance Paid Media specialist. I've worked for an internationally renowned festival, a theme park and other players in the events world: campaigns built around a real calendar, from ticketing launch to the final sprint. I work directly with you, no middleman.
The 3 Paid Media challenges in events
The right audience, in the right place
Local, regional, tourist: geo targeting decides your profitability. Every euro spent outside your catchment area is a euro wasted.
Measure tickets, not clicks
Ticketing often runs through an external provider: without tracking wired properly onto it, you can't optimize on real sales.
The method, applied to your event
- 1
Calendar & fill target
Your date, your capacity, your history: the campaign plan starts there.
- 2
Structure by audience
Regulars, locals, tourists, curious first-timers: one message and one bid per audience.
- 3
Ticketing tracking
Wiring measurement onto real sales, even with an external ticketing provider.
- 4
Stage-based steering
Ramping up toward the day itself, adjusted every week based on sales.
They fill events, I ran their campaigns
★★★★★
En tant que chargé du web et des réseaux sociaux pour Jazz in Marciac, j'ai particulièrement apprécié la qualité des échanges que j'ai eu avec Théo dans le cadre d'une campagne digitale faite sur mesure pour notre festival. Il a démontré un grand intérêt pour notre village et a bien compris nos enjeux.
★★★★★
Théo a été un appui fiable pour me guider à travers la réalisation, le suivi et l'analyse de campagnes Ads.
★★★★★
Réactif et professionnel, Théo a rapidement compris l'objectif des campagnes et les a correctement configurées !
Common questions in this industry
When should the campaigns launch?
As soon as ticketing opens, with a budget that grows in stages: early birds validate the message, the bulk of the budget carries the decision window, the final sprint converts the undecided.
Our ticketing runs through a provider, can we still measure?
In most cases, yes: tracking redirects, the provider's pixel or a sales feedback. We check what your provider allows on the first call, it's the number-one technical point in this industry.
Google Ads or Meta Ads for an event?
Both, at different phases: Meta is great for building awareness of the event and re-engaging the undecided, Google captures searches (event name, things to do, what to do this weekend). The balance depends on your visibility and your calendar.
What happens after you click
- 1
7 questions
A short form: your website, your budget, your goal. Two minutes, no more.
- 2
A 25-min call
We look at your account together and I tell you straight what's achievable, and what isn't.
- 3
You leave with something concrete
The first levers identified, whether you work with me afterwards or not.
Shall we talk about your ticketing?
Your date, your capacity, your fill target. You leave with a realistic campaign plan, even if we don't end up working together.
Book a call- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
