Getting the grant and keeping it
Eligibility is one step; holding onto it is another. Minimum click-through rate, required structure, content rules: a neglected account loses its $10,000 a month.
Industry · Nonprofits & Associations
Google Ads & Ad Grants for nonprofits
Your nonprofit is probably entitled to $10,000 in free Google advertising every month through Google Ad Grants. Most don't know it, or only use a fraction of it.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
Who runs your campaigns
I'm Theo, a freelance Paid Media specialist, with 100+ clients supported on Google Ads & Meta Ads. Ad Grants is demanding Google Ads Search, my daily ground: a clean structure, queries aligned with the mission, and quality rules respected to keep the grant month after month. I work directly, no middleman.
The 3 fronts of nonprofit Paid Media
Spending it well
Running ads, sure, but toward what? Donations, volunteers, awareness: every campaign should serve a goal of the mission, and be measured as such.
December isn't enough
Generosity peaks at year-end, but awareness is built all year long. The December fundraising drive is prepared as early as autumn.
The method, applied to your mission
- 1
Eligibility + activation
Status check, validation, opening the Ad Grants account by the rules.
- 2
Mission-aligned structure
Campaigns by goal: raise awareness, recruit volunteers, collect donations.
- 3
Quality rules held
The account meets the program's requirements to keep the grant over time.
- 4
Add-ons if needed
A standard paid account can complement Ad Grants (the two stack) for key moments like year-end.
Frequently asked questions from nonprofits
Is my nonprofit eligible for Ad Grants?
If it's a registered nonprofit (association, foundation, endowment fund), with a functional and non-commercial website, very likely yes. Validation goes through TechSoup: we check that together in a few minutes on the first call.
Can you really spend the $10,000 every month?
Rarely at 100%: bids are capped and the rules limit reach. But the gap between a dormant account and a well-structured one adds up to thousands of euros of visibility a month, for free.
Do Ad Grants and a paid account stack?
Yes. Ad Grants covers mission-related search; a paid account can take over where the grant caps out, typically for year-end fundraising or remarketing.
How do you work with a nonprofit?
Like with any organization: an honest scoping call at the start, a clear scope, and execution adapted to a nonprofit's resources and way of working.
What happens after you click
- 1
7 questions
A short form: your website, your budget, your goal. Two minutes, no more.
- 2
A 25-min call
We look at your account together and I tell you straight what's achievable, and what isn't.
- 3
You leave with something concrete
The first levers identified, whether you work with me afterwards or not.
Want to talk about your mission?
We check your Ad Grants eligibility and what your cause can really get out of it. You leave with a first plan, even if we don't end up working together.
Book a call- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
