Expensive clicks, precise targeting
In finance, you're bidding against banks and comparison sites. Every off-target query costs a premium: sorting search terms is weekly work, not a one-time setup.
Industry · Finance & Insurance
Freelance Google Ads & Meta Ads for finance & insurance
Brokerage, insurance, wealth management, fintech: I've been generating leads for finance players for over 5 years, in a sector where the click is expensive and every form has to turn into a meeting.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
Who runs your campaigns
I'm Theo, freelance Paid Media. I work with brokers in business and property financing, along with players in insurance and wealth management. The same standard everywhere: a cost per lead you control, forms that turn into meetings, and tracking that tells a curious visitor apart from a real case. I work directly, no middleman: the person who audits your account is the one who runs it.
The 3 Paid Media jobs in finance
Cases, not clicks
A filled-in form isn't a client. Optimization runs on quality: which campaigns bring in financeable cases, not just volume.
Compliance and trust
Financial advertising is regulated: mandatory disclaimers, forbidden promises. Compliant, clear ads convert better than a promise that's too good to be true.
The method, applied to your business
- 1
Account audit + lead journey
Structure, queries, forms, tracking: where the budget goes, where leads get lost.
- 2
Structure by intent
Business credit, refinancing, insurance, wealth: one campaign per real need, not a catch-all.
- 3
End-to-end tracking
From click to meeting: every step measured so we optimize on cases, not clicks.
- 4
Iterations on cost per case
Regular optimizations on the qualified lead, readable reporting, zero jargon.
They work in finance, I ran their campaigns
★★★★★
Je travaille avec Théo Maupilé sur nos campagnes Google Ads, et je suis vraiment très satisfaite de notre collaboration. Il fait preuve d'une grande expertise, est toujours à l'écoute et réactif. Grâce à son accompagnement, nous avons vu une nette amélioration sur nos leads. Je recommande.
★★★★★
Théo est quelqu'un de très compétent sur Google Ads et de très sérieux. C'est un plaisir de travailler avec lui. Il connait parfaitement son sujet et est toujours de bons conseils. Je recommande fortement !
★★★★★
Théo a su s'emparer de nos problématiques sur un sujet nouveau, issu des cryptomonnaies, pour proposer des recommandations et des optimisations pertinentes pour le compte de Trendex en SEA, Display et YouTube ads. Je le recommande sans la moindre hésitation. Un Google Campaign Specialist 5 ⭐
★★★★★
J'ai eu l'occasion de travailler avec Theo pendant trois mois sur un projet SEA. Ce fut un réel plaisir et une expérience hyper enrichissante. Theo a outre son expérience et son travail de qualité, une capacité à prendre du recul dans les situations les plus complexes. Je recommande fortement.
Start with your numbers (free tools)
Common questions in the sector
Do you know the rules around financial advertising?
Yes: mandatory disclaimers, limits on promises, ad approval. Every piece of ad copy is validated with you before it goes live, and we stay within the rules.
How do you measure lead quality?
By tracking every step: form, callback, meeting, case. The deeper the step we optimize on, the more campaigns learn from a real signal instead of empty volume.
Google Ads or Meta Ads to generate finance leads?
Google captures active intent (the person is looking for a broker, a loan, insurance). Meta then widens to audiences close to your clients. The call is made on your cost per qualified case, not on a platform preference.
Do you work with independent brokers?
Yes, from the local firm to the national network. We set the budget and the zones on the first call, based on your market.
What happens after you click
- 1
7 questions
A short form: your website, your budget, your goal. Two minutes, no more.
- 2
A 25-min call
We look at your account together and I tell you straight what's achievable, and what isn't.
- 3
You leave with something concrete
The first levers identified, whether you work with me afterwards or not.
Want to talk about your pipeline?
We'll look at your current cost per lead and the quality of the cases coming in. You walk away with concrete levers, even if we don't work together.
Book a call- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
