Industry · Health & Paramedical
Care, devices, nutrition, labs, training: I manage health accounts every day, a sector where every ad has to work within both your profession's rules and the platforms' rules.
I'm Theo, a freelance Paid Media specialist. Health is my daily work: I support a full ecosystem in the sector, a clinic network, an e-commerce store for postural devices and a practitioner training organization. Ad compliance, local patient journey, appointment tracking: I know the constraints because I deal with them hands-on. I work directly, no middleman.
The rules specific to your activity on one side (health professional communication, product claims), Google's and Meta's health policies on the other. A non-compliant ad costs far more than a bad CPC: the framework gets validated before anything goes live.
Symptom, solution, practitioner or product: the search almost always comes before the decision. Structuring campaigns around that journey, and around the right area when the activity is local, is what makes it profitable.
Appointment booked with an external provider, order, quote request, call: the final goal often lives outside your site. Without measuring the trackable steps, campaigns optimize blind.
What your activity allows, what the platforms restrict, and where your leads slip away.
Symptom, solution, brand, product: one campaign per maturity stage, targeted on the right area.
Appointments, orders, calls, forms: every trackable step is wired up, and cross-checked against your real numbers.
Regular optimizations on what matters to you, a kept appointment or an order, with readable reporting.
It depends on your activity. For health professionals, the framework loosened up in 2020: factual communication is allowed, commercial messaging is still governed by the professional bodies. For products (nutrition, supplements, devices), it's the health claims that are regulated. We validate what's allowed for your specific case before anything goes live.
Some medical content is restricted or subject to certification, and personalized targeting on health data is banned (no remarketing on a medical condition). The core lever stays Search: answering the patient's active search, which is both effective and compliant.
An external calendar or a call limit direct measurement, but the trackable steps are enough to steer: clicks to the booking page, calls, forms, then cross-checking with your real numbers. We scope what's measurable on your end during the first call.
Care and clinics, product and device e-commerce, nutrition and wellness, professional training. Each one has its dominant constraint: compliance on the ad side, profitability logic on the product side (feed, margins, order values).
A short form: your website, your budget, your goal. Two minutes, no more.
We look at your account together and I tell you straight what's achievable, and what isn't.
The first levers identified, whether you work with me afterwards or not.
Your activity, its regulatory constraints, your patient journey. You walk away with concrete levers, even if we don't end up working together.
Book a callAnswer 7 quick questions and let’s plan a 25-minute call, no strings attached.
