The seller lead first
Buyers are everywhere, sellers are rare: it's the listing that keeps the agency alive. Online valuation is the most effective magnet to capture an owner who's still on the fence.
Industry · Real Estate
Freelance Google Ads & Meta Ads for real estate
Agencies, developers, property managers: in real estate, advertising has one job, bringing in listings and qualified projects before anyone else does.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
Who runs your campaigns
I'm Theo, a freelance Paid Media specialist, 100+ clients supported on Google Ads & Meta Ads. The mechanics that bring in a listing, capturing local intent with a strong magnet like online valuation then measuring all the way to the appointment, are exactly what I practice every day in lead generation. I work directly, no middleman.
The 3 Paid Media priorities in real estate
The area, nothing but the area
Town by town, neighborhood by neighborhood: precise geographic targeting decides your profitability. Going broad means paying for contacts you'll never work.
Speed of callback
An owner requesting a valuation often contacts several agencies. Your tracking has to notify you instantly: the listing is won in the first few hours.
The method, applied to your agency
- 1
Local audit
Your queries, your direct competitors, where the portals sit in your area: where visibility is really won.
- 2
Valuation magnet + landing
A dedicated page that makes people want to request the valuation, and a form that qualifies the project.
- 3
Local Search + Meta campaigns
Capture active searches in your area, and stay visible to owners still maturing their project.
- 4
Measurement to the appointment
From click to valuation appointment: every step measured, budgets go toward what brings in listings.
Frequently asked questions in the industry
The portals are enough, right?
Portals capture the audience and share it across all their subscribers. Your campaigns build your own flow of contacts, exclusively, under your brand, with your real cost per lead visible.
Google Ads or Meta Ads to bring in listings?
Google captures hot intent ("home valuation", "real estate agency + city"). Meta builds local awareness and matures owners who aren't ready yet. The two complement each other on different horizons.
What's the minimum area for this to be profitable?
It depends on local search volume and what a listing is worth for you. That's exactly what we check on the first call, with the numbers in hand, before spending a single euro.
How do you measure a listing?
In stages: valuation request, appointment, signed listing. The further the measurement goes, the better the campaigns learn. We plug in what's measurable for you, no over-engineered setup.
What happens after you click
- 1
7 questions
A short form: your website, your budget, your goal. Two minutes, no more.
- 2
A 25-min call
We look at your account together and I tell you straight what's achievable, and what isn't.
- 3
You leave with something concrete
The first levers identified, whether you work with me afterwards or not.
Let's talk about your listings?
Your area, your local competition, what a listing is worth for you. You leave with concrete levers, even if we don't work together.
Book a call- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
