A clean product feed
Shopping and Performance Max live off your feed: titles, GTIN, prices, availability. A neglected feed means lost impressions and off-target clicks you pay for anyway.
Industry · E-commerce
Freelance Google Ads & Meta Ads for e-commerce
Shopping, Performance Max, Meta Ads: I've been working with online stores for over 5 years with one simple goal, a ROAS above your break-even point, not just traffic.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
Who runs your campaigns
I'm Theo, freelance Paid Media specialist. Among my 100+ clients: bike shops, fashion stores, gaming brands, and a B2B distributor with over 30,000 product references. Same playing field every time: a clean feed, reliable tracking, and bids driven by your real margin. I work directly, no middleman: the person who audits your account is the one who runs it.
The 3 building blocks of Paid Media in e-commerce
The ROAS that counts, not the vanity ROAS
Your break-even point depends on your margins, not a generic benchmark. I set bids and budgets on your break-even, category by category.
Reliable tracking
Conversions, order values, consent: without clean data, the algorithms optimize blind. GTM, GA4 and conversion tracking set up properly before scaling.
The method, applied to your store
- 1
Account + feed audit
Structure, search terms, Merchant Center feed, tracking: where the money goes, what's blocking it.
- 2
Tailored structure
Shopping / PMax / Search / Meta based on your catalog, your margins and your seasonality.
- 3
Tracking & values
Every euro of an order comes back with its true value, consent included.
- 4
Margin-driven iterations
Regular optimizations on your break-even, readable reporting, zero jargon.
They sell online, I ran their campaigns
★★★★★
Théo a travaillé pour Cyclable pendant une période de 4 mois au niveau de la gestion des comptes Google Ads et Meta Ads + il nous a fournit un audit SEO. Ce fut très agréable de travailler avec Théo que ce soit d'un point de vue expertise travail / humain. Je recommande à 100%.
★★★★★
Je suis extrêmement satisfait de la collaboration avec Théo pour le lancement de nos campagnes Google Shopping. Son expertise en matière de SEA est incontestable. Il a su mettre en place une stratégie efficace, en optimisant notre flux de produits et en configurant les campagnes.
★★★★★
J'ai récemment fait appel à Théo pour la mise en place de mon compte Google Ads et je ne peux que le recommander vivement. Dès le début, il a su faire preuve d'un professionnalisme remarquable. Il a pris le temps d'écouter mes besoins et de comprendre les spécificités de mon projet.
★★★★★
Théo nous a résolu un petit souci avec un flux de produits au Google Merchant Center. Il est à l'écoute, et il est proactif dans la recherche de solutions. La communication était facile, et il était réactif dans le déploiement des solutions identifiées.
★★★★★
Colaboramos con Theo para revisar y optimizar nuestras campañas en Google Ads para España y Francia con éxito. La comunicación ha sido buena, Theo siempre da respuestas completas y prácticas a las consultas planteadas. Volveremos a trabajar con él!
Frequently asked questions from online sellers
Which e-commerce platforms do you work with?
Shopify, WooCommerce, PrestaShop or custom-built: the platform barely matters. What counts is the quality of the product feed sent to Merchant Center and the reliability of order tracking.
Google Ads or Meta Ads for an online store?
Often both, at different stages: Google captures existing demand (Shopping, Search), Meta creates demand and brings visitors back. The trade-off depends on your margins, your catalog and your budget, which is exactly what we frame on the first call.
My account is already managed, can you just audit it?
Yes. The audit is a service in its own right: structure, search terms, feed, tracking, budgets. You walk away with a prioritized action plan, whether you apply it with me or with your current team.
How long until we see results?
Campaigns go through a learning phase, and the first reliable readings usually come after a few weeks of data. I never promise a number upfront: I steer on your real data, week after week.
What happens after you click
- 1
7 questions
A short form: your website, your budget, your goal. Two minutes, no more.
- 2
A 25-min call
We look at your account together and I tell you straight what's achievable, and what isn't.
- 3
You leave with something concrete
The first levers identified, whether you work with me afterwards or not.
Want to talk about your store?
We look at your account, your margins and your real ROAS. You walk away with concrete levers, even if we don't work together.
Book a call- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
