The legal framework comes first
Direct CPF outreach is banned: acquisition rests on intent. Compliant campaigns and ads aren't optional, they're the condition for lasting in this market.
Industry · Training & Education
Freelance Google Ads & Meta Ads for training & education
Training providers, schools, e-learning: since direct CPF outreach was banned, capturing intent online has become the industry's central acquisition channel.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
Who runs your campaigns
I'm Theo, a freelance Paid Media specialist with 100+ clients supported on Google Ads & Meta Ads. Generating qualified enrollments inside a regulated framework is the same discipline I apply to finance: compliant ads, a form that qualifies, measurement that runs all the way to the completed application. I work directly with you, no middleman.
The 3 Paid Media challenges in training
The completed enrollment, not the click
Between the click and the completed application, plenty drop off. Measuring every step of the journey lets you optimize on real enrollments.
The intakes, not the whole year
September, January, the session waves: your budget should match your intake calendar, not spread evenly across twelve months.
The method, applied to your organization
- 1
Compliance + journey audit
Ads, pages, enrollment form: what's compliant, what converts, what blocks.
- 2
Structure by intent
Target job, certification, funding: one campaign per real candidate motivation.
- 3
Tracking all the way to the application
From visit to completed application: every step measured to optimize on real enrollments.
- 4
Steering by intake
Budgets in waves, aligned with your session calendar, adjusted week by week.
Common questions in this industry
Is advertising around CPF still possible?
Direct outreach (calls, SMS, emails, private messages) is banned. Responding to a deliberate search stays workable under strict conditions: protected brands, compliant wording, zero misleading promises. We validate the exact framework together based on your offer before launching anything.
Our courses are funded (CPF, OPCO): what does that change?
A lot: the wording of your ads, the mentions on the page, and the enrollment journey. Funding presented poorly attracts window-shoppers; presented well, it reassures serious candidates.
B2C or B2B (companies, OPCO)?
The two are worked differently: individual candidates are captured on search, companies are worked over longer cycles (Search + LinkedIn depending on the case). We prioritize based on your revenue mix.
How do you measure an enrollment?
In steps: information request, application started, application completed, entry into training when you report it back to me. Campaigns optimize on the deepest measurable step.
What happens after you click
- 1
7 questions
A short form: your website, your budget, your goal. Two minutes, no more.
- 2
A 25-min call
We look at your account together and I tell you straight what's achievable, and what isn't.
- 3
You leave with something concrete
The first levers identified, whether you work with me afterwards or not.
Shall we talk about your enrollments?
Your offer, your intake calendar, your funding framework. You leave with concrete levers, even if we don't end up working together.
Book a call- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)45 five-star reviews on Malt100+ clients
