Google Partner
A status Google checks every day, and one person who runs your account: me.
A Google Partner is a company in the Google Partners program that meets three requirements Google checks every day: an optimization score of at least 70% on its manager account, $10,000 USD in ad spend over 90 days across the accounts it manages, and at least half of its account strategists certified in Google Ads.
Google Partner · 5/5 on Malt and LinkedIn (61 reviews) · 100+ clients
A Google Partner By My Side
Who I am
I'm your growth partner. You work with the person who manages your bids, and who sees your marketing channels as one whole, connected to your landing page, your positioning, your offer and the innovation in your market. Together, we build an acquisition system made to last.
Five years of Paid Media, including one year at Mediabrands, a media group in the global top 5, and more than 100 companies supported. Now freelance, working directly with my clients.
Client reviews
Reviews published on Malt and LinkedIn, with the company logo: you can trace every one back to its source.
He's incredibly skilled, proactive, and always goes the extra mile to deliver top-quality work. His deep knowledge of Google Ads and his strategic mindset make him a key asset in any project. Théo is not only highly professional and detail-oriented, but also genuinely attentive and pleasant to work with.
Theo and I worked very closely to deliver ads management services for our clients. Theo is very collaborative and produces very high quality work. Theo is a great partner and is easy to work with. I highly recommend Theo.
Career
Three steps, one specialty: online advertising managed for profitability.
Before 2021 – 2023
Google Ads specialist, official Google project
Trained on Google’s official best practices and on Google Ads betas, I managed campaigns for 40 companies and marketing agencies in the French-speaking market.
Then 2023 – 2024
Paid Media expert for Google Ads and Amazon Ads, a global top 5 media group
Over €400,000 in annual budget managed for luxury, automotive and e-commerce brands.
Today since 2023
Growth partner, working directly with my clients
More than 100 companies supported, budgets from €750 to over €100,000 per month, 61 five-star reviews on Malt and LinkedIn.
The Status
The badge requirements, as Google publishes them in its Help Center. You can check my status on my Google Partners profile.
Google checks its requirements every day: performance, spend and certifications. A company that stops meeting them has 60 days to meet them again before it loses the badge.
An optimization score of at least 70% on the manager account that groups the managed accounts.
$10,000 USD in ad spend over 90 days, across all the managed accounts.
At least half of the account strategists certified in Google Ads, with one certification in each product area that spends $500 USD or more over 90 days: Search, Display, Video, Shopping or Apps.
The Optimization Score
The optimization score is Google’s estimate of your account’s potential: applying or dismissing its recommendations moves it. I judge each one against your data. What your numbers confirm, I set up myself, and the rest is dismissed. The health of your account shows in your conversions and your profit.
« You’re in control, with the ability to apply or dismiss recommendations based on your assessment and your clients’ goals. »
My Recommendations
Four positions I hold on every account I work on.
I check the measurement setup before any optimization: Google Tag Manager, GA4, Consent Mode v2 and enhanced conversions. Google Ads learns from what you measure, and one wrong conversion steers the whole budget.
My recommendation is to add brand exclusions in Performance Max. Without them, the campaign buys conversions that would have come anyway and takes the credit.
I prefer your Google Ads account to stay in your name, with access for me. Your data, your history and your campaigns belong to you from day one.
I recommend reading the search terms regularly and keeping solid negative keyword lists. Broad match brings volume, and the cleaning keeps the budget on the searches that convert. The match type simulator tests your negatives on real searches.
How I Work
Every account follows the same path, at its own pace.
Account structure, tracking quality, search terms that spend without converting: you get a plan ranked by impact.
What works is secured, what leaks is fixed, and the algorithm learns from clean data.
Then come the tests: new formats, new audiences, new markets, at the pace your margins allow.
My Stack
Certifications
Théo Maupilé holds 5 current official Google Ads certifications, issued by Google through Skillshop, renewed every year and publicly verifiable on credential.net.
Google (Skillshop)
Google (Skillshop)
Google (Skillshop)
Google (Skillshop)
Google (Skillshop)
Results
Figures published on the home page and the Growth partner page. Every account is unique: what a lever produces depends on the sector, the budget and how mature the tracking is.
Commitment
I offer to work with or without a commitment, because each option has its advantages depending on the moment.
The work continues as long as it makes sense for you.
The Benefits
Good To Know
Visibility builds month by month, with a strategy planned in shorter cycles.
We set a length together from the start, for more stability.
The Benefits
Good To Know
The agreed term runs to its end, with less room to change course if your priorities shift along the way.
Each option has its moment. I am open to both, and we discuss it together at the quote stage.
Either way, for a first launch or a first campaign test, I recommend 2 to 3 months minimum, to gather as much data as possible before judging how well an account or a campaign performs.
FAQ
A Google Partner is a company in the Google Partners program that meets Google’s requirements for performance, spend and certifications. The program is built for companies that manage Google Ads accounts on behalf of other brands, in more than 60 countries. It has three tiers: Member, Partner and Premier Partner.
Premier Partner sits on top of Partner: each year, Google keeps it for the top 3% of participating companies in a country, based on client growth, client retention, the share of campaigns beyond Search and annual spend. I am a Google Partner.
On my Google Partners profile, published by Google. That profile is the reference: a partner’s badge always links to it.
Yes. Google checks the requirements every day, and a company that stops meeting them has 60 days to meet them again. After that, it loses the badge and stays a regular member of the program.
I work for you, as an independent freelancer. The Google Partners program recognizes independent companies that manage Google Ads accounts for their clients: the badge shows a status, and the recommendations on this page are my own.
Anyone can manage a Google Ads account, with or without a status. The badge comes from joining the Google Partners program, then meeting its requirements over time: it signals someone who manages real budgets and keeps their certifications up to date.
A short form: your website, your budget, your goal. Two minutes is all it takes.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
We start building your strategy from everything you have shared with me.
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Growth partner
Positioning, acquisition, innovation: together we build a lasting growth system.
Théo MaupiléFreelance Paid Media
Google PartnerSuperMalter
Answer 7 quick questions and let’s plan a 20-minute call, no strings attached.
