Audience, product & market
The starting point: who you are talking to, what your product really solves, and where it stands against the competition. The real search terms of your market show how your customers phrase their need.
Growth marketing · acquisition, measurement, offer
Freelance Growth Marketing Consultant
I connect your market, your measurement, your campaigns and your conversion journey, so your growth rests on a system.
I am Théo Maupilé, a freelance growth marketing consultant based in Barcelona, trained in a top 6 global advertising group. I connect four pieces of work that are too often handled apart: understanding your market, measurement, paid acquisition and the conversion journey. Every engagement is priced per project, after a review of your situation.
Find My Growth Partner
Who I am
Who runs your campaigns
I'm your growth partner. You work with the person who manages your bids, and who sees your marketing channels as one whole, connected to your landing page, your positioning, your offer and the innovation in your market. Together, we build an acquisition system made to last.
Five years of Paid Media, including two years at Mediabrands, a media group in the global top 6, and more than 100 companies supported. Now freelance, working directly with my clients.
- Google Partner
- SuperMalter (top 10%)
- 60 five-star reviews on Malt and LinkedIn
- 100+ clients supported
Measurement & data
The foundation. If the tracking is incomplete, every decision built on it is distorted. The more reliable the data sent to the algorithms, the more precise their bidding and our decisions become.
Paid acquisition
Google Ads, Meta Ads, YouTube Ads and the newer platforms, managed by profit. Every euro invested is tied to your real margins, and the budget goes where demand is profitable.
Offer & conversion journey
A message aligned with what your market values converts better, so every visit is worth more. I give you concrete recommendations on your offer, your landing page and your funnel, and the campaigns put them to the test.
Choosing well
Consultant, freelancer or growth marketing agency: how to choose?
The word growth covers very different jobs. Four checks to choose the person who works with you.
Growth marketing, growth hacking, growth marketer: three names for the same hope, growing faster. My reading is simple: a business grows like a plant, roots before leaves. The roots are an understanding of the market and reliable measurement. The leaves are the campaigns. Watering the leaves of a plant with no roots looks good for a week.
They start from your margins
A volume of clicks or leads says nothing about what you earn. Ask which number they plan to manage by: the answer you want talks about margin, the acquisition cost you can afford and customer value, before it talks about platforms.
They measure before they accelerate
I do not recommend raising a budget until the measurement is reliable: you would speed up with no dashboard. The first question from a good consultant is about your tracking.
They can tell you which lever is not for you
Advertising does not solve everything. A first video call is often enough to tell you when Google Ads is not the right lever, and what comes first: the offer, the page, or the measurement.
Freelancer or agency: who touches your account
The same work as an agency, without the layers: you pay for time spent on your account, not for a structure. Here, on your ad accounts, the person who analyzes, decides and executes is the same one: me.
Applied to my own profile: Google Partner certification you can check in the official directory, five years of Paid Media including two at Mediabrands, more than 100 businesses supported. My ground is paid acquisition and measurement; on the offer, the website and the funnel, I recommend and prioritize, and your team or your providers execute. I say it here so the scope is clear from our first conversation.
In practice
What I take care of.
Audience, product & market
Who your audience is, which values drive their decisions, how they phrase their need in Google, and what your market already offers. We then know where your offer brings the most value, and where spending is pointless.
Roadmap & goals
What success looks like, what the growth targets are, and how paid acquisition fits into the bigger picture. A short roadmap, with an order and the criteria to move from one step to the next.
Tracking & data
Google Tag Manager, GA4, server-side conversions when needed, and real sales sent back to the ad platforms. This is the work I handle first, because everything else rests on it. See my tracking service.
Paid acquisition
Google Ads, Meta Ads, YouTube Ads and ChatGPT Ads: account structure, bidding, creatives and budgets, platform by platform, with one shared reading of cost per result.
Offer & positioning
Together we clarify what makes you unique, translate it into a simple message, and test it against real data. Positioning is tested continuously in the campaigns, and every test strengthens it.
Conversion journey
A read of your landing pages and your funnel with behavior data, then recommendations ranked by expected effect. A paid click that lands on a slow or off-topic page is lost budget.
To avoid
The 4 mistakes that slow growth the most.
They have one thing in common: wanting to speed up before looking at where you step.
1. Looking for the shortcut before the foundation
The words growth hacking promise shortcuts. The ones that last are rare: what grows a business over time is a measured acquisition system, improved week after week. A trick wears out, a system gets sharper.
2. Accelerating on incomplete tracking
Raising a budget when part of the conversions escapes measurement is deciding from a blurry photo. The algorithms learn from what you send them: partial data gives miscalibrated bidding.
3. Managing by volume and not by margin
More leads or more sales does not mean more profit. My recommendation is to set, from the start, the acquisition cost your margin can carry, product by product, and to let that number decide the budgets.
4. Separating acquisition from the offer
A well-tuned campaign on a vague offer brings visitors who leave. The offer, the page and the ad form one chain: working on one link at a time, without looking at the other two, moves the problem instead of solving it.
How it works
From the technical foundation to growth, step by step.
A simple, smooth process is what produces results.
I am with you at every step.
By your side at every step, for an experience without friction.
Find My Growth PartnerUnderstand
Your audience, your product, your market, your margins and your goals. You leave with a short roadmap: the work in order, and the criterion that moves you from one step to the next.
Build the foundation
Bringing tracking and data up to standard, then a review of what exists: the logic behind the current structure, the tests already run, and what actually worked.
Accelerate
Once the foundation is solid: where to push the budget, which queries or audiences have untapped potential, which offer and page tests to run, and how fast your margins let you scale.
Client reviews
They trust me with their advertising budget.
Reviews published on Malt and LinkedIn, with the company logo: you can trace them back.
JJosé María★★★★★
He's incredibly skilled, proactive, and always goes the extra mile to deliver top-quality work. His deep knowledge of Google Ads and his strategic mindset make him a key asset in any project. Théo is not only highly professional and detail-oriented, but also genuinely attentive and pleasant to work with.
VVijay Kalvakuntla★★★★★
Theo and I worked very closely to deliver ads management services for our clients. Theo is very collaborative and produces very high quality work. Theo is a great partner and is easy to work with. I highly recommend Theo.
Read the client reviews (5/5) →
The vision behind this service: growth partner.
What happens after you click
- 1
7 questions
A short form: your website, your budget, your goal. Two minutes, no more.
- 2
A 25-min call
We look at your account together and I tell you straight what's achievable, and what isn't.
- 3
You leave with something concrete
The first levers identified, whether you work with me afterwards or not.
Growth partner
Positioning, acquisition, innovation: together we build a lasting growth system.
Théo MaupiléFreelance Paid Media
Google PartnerSuperMalter
