Expensive clicks, precise targeting
In finance, you're bidding against banks and comparison sites. Every off-target query costs a premium: sorting search terms is weekly work, not a one-time setup.
Industry · Finance & Insurance
Freelance Google Ads & Meta Ads for finance & insurance
Brokerage, insurance, wealth management, fintech: I've been generating leads for finance players for over 5 years, in a sector where the click is expensive and every form has to turn into a meeting.
- 20 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Finance And Insurance In The EU, In Numbers
Financial services, insurance, brokers and advisers: three markets, each with its own rhythm. Their official figures from Eurostat, then the calendar of their Google searches.
Financial Services
NACE code 64Financial service activities, except insurance and pension funding
332,810 companies in the EU
- 7.9 people per company on average
- 8.7% of companies created during the year
- Most searched month: January and March
Insurance
NACE code 65Insurance, reinsurance and pension funding, except compulsory social security
7,019 companies in the EU
- 123.8 people per company on average
- 3.2% of companies created during the year
- Most searched month: August
Brokers And Advisers
NACE code 66Activities auxiliary to financial services and insurance activities
559,765 companies in the EU
- 2.6 people per company on average
- 10.8% of companies created during the year
- Most searched month: September
Source: Eurostat, business demography (dataset bd_size), EU-27, NACE codes 64, 65 and 66, 2024 data updated on 1 October 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from September 2025 to August 2026.
- Financial Services
- Insurance
- Brokers And Advisers
Most searched month: financial services in January and March, insurance in August, brokers and advisers in September. Insurance: August brings 3.5 times the searches of September.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from September 2025 to August 2026, retrieved on 1 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “mortgage”, “personal loan”, “debt consolidation”, “car insurance”, “health insurance”, “home insurance”, “mortgage broker”, “insurance broker” and “financial adviser”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
| Month | Financial Services | Insurance | Brokers And Advisers |
|---|---|---|---|
| September 2025 | 92 | 28 | 100 |
| October 2025 | 84 | 82 | 82 |
| November 2025 | 82 | 81 | 69 |
| December 2025 | 74 | 67 | 55 |
| January 2026 | 100 | 98 | 91 |
| February 2026 | 75 | 97 | 91 |
| March 2026 | 100 | 97 | 74 |
| April 2026 | 84 | 95 | 67 |
| May 2026 | 77 | 95 | 61 |
| June 2026 | 75 | 97 | 61 |
| July 2026 | 88 | 98 | 59 |
| August 2026 | 94 | 100 | 67 |
Google Ads for insurance and brokerage
I'm Theo, freelance Paid Media. I work with brokers in business and property financing, along with players in insurance and wealth management. The same standard everywhere: a cost per lead you control, forms that turn into meetings, and tracking that tells a curious visitor apart from a real case. I work directly, no middleman: the person who audits your account is the one who runs it.
The 3 Paid Media jobs in finance
Cases, not clicks
A filled-in form isn't a client. Optimization runs on quality: which campaigns bring in financeable cases, not just volume.
Compliance and trust
Financial advertising is regulated: mandatory disclaimers, forbidden promises. Compliant, clear ads convert better than a promise that's too good to be true.
The method, applied to your business
- 1
Account audit + lead journey
Structure, queries, forms, tracking: where the budget goes, where leads get lost.
- 2
Structure by intent
Business credit, refinancing, insurance, wealth: one campaign per real need, not a catch-all.
- 3
End-to-end tracking
From click to meeting: every step measured so we optimize on cases, not clicks.
- 4
Iterations on cost per case
Regular optimizations on the qualified lead, readable reporting, zero jargon.
They work in finance, I ran their campaigns
★★★★★
Je travaille avec Théo Maupilé sur nos campagnes Google Ads, et je suis vraiment très satisfaite de notre collaboration. Il fait preuve d'une grande expertise, est toujours à l'écoute et réactif. Grâce à son accompagnement, nous avons vu une nette amélioration sur nos leads. Je recommande.
★★★★★
Théo est quelqu'un de très compétent sur Google Ads et de très sérieux. C'est un plaisir de travailler avec lui. Il connait parfaitement son sujet et est toujours de bons conseils. Je recommande fortement !
★★★★★
Théo a su s'emparer de nos problématiques sur un sujet nouveau, issu des cryptomonnaies, pour proposer des recommandations et des optimisations pertinentes pour le compte de Trendex en SEA, Display et YouTube ads. Je le recommande sans la moindre hésitation. Un Google Campaign Specialist 5 ⭐
★★★★★
J'ai eu l'occasion de travailler avec Theo pendant trois mois sur un projet SEA. Ce fut un réel plaisir et une expérience hyper enrichissante. Theo a outre son expérience et son travail de qualité, une capacité à prendre du recul dans les situations les plus complexes. Je recommande fortement.
Start with your numbers (free tools)
Ideal CPA calculator →
The maximum cost per lead your business can afford.
Target ROAS calculator →
Your ad break-even point based on your margins.
Cost per lead calculator →
Your cost per contact, and what it becomes once your close rate applies.
Customer lifetime value calculator →
What one client returns over the whole life of the contract.
Common questions in the sector
Do you know the rules around financial advertising?
Yes: mandatory disclaimers, limits on promises, ad approval. Every piece of ad copy is validated with you before it goes live, and we stay within the rules.
How do you measure lead quality?
By tracking every step: form, callback, meeting, case. The deeper the step we optimize on, the more campaigns learn from a real signal instead of empty volume.
Google Ads or Meta Ads to generate finance leads?
Google captures active intent (the person is looking for a broker, a loan, insurance). Meta then widens to audiences close to your clients. The call is made on your cost per qualified case, not on a platform preference.
Do you work with independent brokers?
Yes, from the local firm to the national network. We set the budget and the zones on the first call, based on your market.
Other industries served
Your business is not on the list? The working method stays the same, only the levers change.
What Happens After You Click
- 1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
- 2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
- 3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
- 4
Building Your Strategy
We start building your strategy from everything you have shared with me.
- 5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
- Slack
- Microsoft Teams
- Gmail
- Google Chat
Want to talk about your pipeline?
We'll look at your current cost per lead and the quality of the cases coming in. You walk away with concrete levers, even if we don't work together.
Grow In Finance- 20 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
