Beta
The beta and alpha features I get access to before they go public. Tested on real budgets, with what I keep and what I switch off.
To go deeper on the key concepts of this category, open the glossary, Beta section.
3 articles
Beta
What Is ChatGPT Ads, and How Does Advertising in ChatGPT Work?
Where the ads appear, how context hints replace keywords, and the 50 + 100 character format.
Beta
BigQuery in Google Ads: The Beta Does Not Read GA4 Conversions
The condition that leaves GA4 conversions aside, measured on 14 accounts: 163 eligible actions out of 335.
Beta
Google AI Shopping: How Virtual Try-On and Gemini AI Are Transforming E-Commerce (Google Try it on)
The Shopping Graph linked to Gemini, virtual try-on and agentic checkout, explained for an online store.
