Théo Maupilé Freelance Google Ads Meta Ads Paid Media Specialist

Théo Maupilé, Freelance Paid Media Consultant specialized in Google Ads & Meta Ads

French Freelance Paid Media SiteSpanish Paid Media SiteEnglish Freelance Paid Media Site

Lyon - Barcelone

About

I'm an independent consultant specialized in digital advertising, with over 5 years of experience in Paid Media digital marketing. Originally from Brittany, born in Vitré in the Rennes region, I come from Lyon (France) and Barcelona (Spain).

I help B2B and B2C companies create, optimize, and manage campaigns on Google Ads, Meta Ads, and other performance channels. I'm fluent in French (my native language), English, and Spanish.

Recognitions

  • #17 in the Top 20 PPC Experts France 2025 : ranked by Favikon

  • Top 10% freelancer on Malt (Supermalter) : 61 five-star reviews on Malt and LinkedIn

  • 100+ companies supported since 2021 : from startups to global enterprises, managed across several European markets

  • Ex-IPG Mediabrands, Top 5 global agency : major brand accounts in luxury, automotive & e-commerce

  • 2 years on the official Google project : supported 40 companies & marketing agencies across the French-speaking market

Specialties

Advertising platforms10

  • Google Ads
  • Meta
  • Instagram Ads
  • YouTube Ads
  • Microsoft Ads
  • Amazon Ads
  • LinkedIn Ads
  • ChatGPT Ads
  • Apple Ads
  • Google Maps Ads

Measurement and data8

  • Google Tag Manager
  • Google Tag Gateway
  • Google Analytics 4
  • Firebase
  • Google Search Console
  • Microsoft Clarity
  • BigQuery
  • Looker Studio

Websites, e-commerce and CRM8

  • Shopify
  • PrestaShop
  • WordPress
  • WooCommerce
  • Google Merchant Center
  • Google Business Profile
  • HubSpot
  • Salesforce

Automation and infrastructure7

  • Google Ads Script
  • Google Ads Editor
  • Zapier
  • Make
  • Claude Code
  • Cloudflare
  • Google Cloud

My Mission

My goal is to increase my clients' visibility through digital tools and growth levers. I support them in lead generation, customer acquisition, and overall business development.

My two main channels are Google Ads and Meta Ads, which I combine with complementary tools such as product optimization platforms, CRMs, tracking solutions, and marketing tag management.

I work across all key elements that drive business growth, from acquisition strategy to campaign structuring.

Value & Positioning

Continuous Learning

Marketing, innovation, and paid media are constantly evolving. To stay relevant, I dedicate time every week to training and staying up to date with the latest trends. Continuous learning is a core part of my workflow. It helps me not only stay current, but also deliver more value to my clients.

Systems Thinking

I specialize in Google Ads and Meta Ads. To generate long-term results, I adopt a systems thinking approach where each channel and each data point influence one another.

Stepping outside of a single area of expertise allows me to better connect the essential growth levers. I also work on offer positioning, website optimization, market understanding, and any other strategic element needed to help my clients achieve their goals.

Innovation & Solution oriented

I place great importance on innovation in every project. I'm convinced there's always a solution to every problem - and if it doesn't exist yet, it just needs to be created.

Innovation isn't limited to acquisition channels. It also applies to positioning, offer design, and the ability to stand out in a competitive market. In my view, these are essential levers for building sustainable and coherent growth.

Useful Links

Paid Media PPCInnovationPsychology
◉ Certifications

Official Google Partner
& SuperMalter