PPC Updates
The Google Ads and Meta updates that genuinely change how you work. Broken down and put in context, so you know what to apply to your account.
2 articles
PPC Updates
Journey-Aware Bidding Is Useless Until Your Sales Come Back Into Google Ads
What journey-aware bidding learns from each lead stage, and the CRM feedback chain it needs first.
PPC Updates
Google Ads Gives Advertisers More Control Over PMax
The negative keyword limit in PMax goes from 100 to 10,000 per campaign.
