Exclusive leads, not resold
A platform lead is shared with your competitors. A lead from your own campaigns belongs to you alone: same budget, completely different return.
Industry · Construction & Renovation
Freelance Google Ads & Meta Ads for construction & renovation
Tradespeople, renovation companies, installers: ads should fill your quote book with jobs in your area, not drown you in tyre-kickers.
- 20 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Construction In The EU, In Numbers
Behind the word construction sit three trades, each with its own rhythm: their official figures from Eurostat, then the calendar of their Google searches.
Construction
NACE code 41.2Construction of residential and non-residential buildings
854,476 companies in the EU
- 3.7 people per company on average
- €605.9 billion in turnover
- Most searched month: September
Installation
NACE code 43.2Electrical, plumbing and other construction installation activities
978,216 companies in the EU
- 4.0 people per company on average
- €544.6 billion in turnover
- Most searched month: October
Finishing
NACE code 43.3Building completion and finishing
1,213,799 companies in the EU
- Most searched month: September
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 41.2, 43.2 and 43.3, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from September 2025 to August 2026.
- Construction
- Installation
- Finishing
Most searched month: construction in September, installation in October, finishing in September. Construction: September brings 2.8 times the searches of the lowest month.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from September 2025 to August 2026, retrieved on 1 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “house builders”, “building contractors”, “self build”, “electrician”, “plumber”, “heating engineer”, “home renovation”, “painter and decorator” and “tiler”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
| Month | Construction | Installation | Finishing |
|---|---|---|---|
| September 2025 | 100 | 90 | 100 |
| October 2025 | 72 | 100 | 91 |
| November 2025 | 67 | 74 | 71 |
| December 2025 | 49 | 60 | 71 |
| January 2026 | 81 | 89 | 74 |
| February 2026 | 54 | 72 | 81 |
| March 2026 | 50 | 72 | 78 |
| April 2026 | 44 | 66 | 68 |
| May 2026 | 41 | 59 | 61 |
| June 2026 | 40 | 71 | 61 |
| July 2026 | 36 | 59 | 63 |
| August 2026 | 36 | 71 | 66 |
Google Ads for construction and renovation
I'm Theo, a freelance Paid Media specialist with 100+ clients supported on Google Ads & Meta Ads. The exclusive local quote, capturing search in your area, qualifying the project right from the form, calling back fast, is the heart of the lead generation I run every day. I work directly, no middleman.
The 3 jobs of Paid Media in construction
Your service area
Every euro spent outside your area is wasted. Geographic targeting and local searches ("trade + city") are what make the account profitable.
Sorting the real project from the tyre-kicker
Type of work, timeline, surface area: a form that qualifies saves you hours of sorting and focuses your quotes on real jobs.
Plumbers, Heating And HVAC, Roofers, Electricians: What Changes
In the UK and the US, all four trades are categories of Google Local Services Ads, where you pay for the leads you receive (calls and messages), and each trade has its own search rhythm.
Plumbers: Emergencies Start With A Phone Call
When a pipe leaks, people want to reach someone right away, so your phone number shows in the ad, scheduled for the hours when you really pick up. Outside those hours, the ad sends people to your quote form, and the request is waiting for you the next morning.
Heating And HVAC: The Budget Follows The Weather
In the UK, “heating engineer” was searched about four times more in September 2025 than in any month from May to August 2026 (Google Keyword Planner), so the budget grows when the weather turns cold. Heating, air conditioning and servicing each get their own ads, and every season has its message ready.
Roofers: Storm Repairs And Planned Roofs
A leak after a storm needs a fast answer, while a new roof is a project people plan ahead. The two live in separate campaigns with their own ads: the repair budget goes up when the weather turns, and roofing projects keep their steady pace.
Electricians: From Emergency Repairs To EV Chargers
A same-day repair, a rewiring job and an EV charger installation are searched with different words, so each one gets its own ads and its own landing page. EV chargers are a market of their own, and the certifications you hold for them belong in your ads.
The method, applied to your business
- 1
Area + trade audit
Local search volume, competition, seasonality of your services: what your area can actually deliver.
- 2
A quote landing page that qualifies
A clear page, your past work, and a form that filters serious projects.
- 3
Local campaigns
Search on trade + city queries, Meta to show off your jobs and stay top of mind.
- 4
Measured at the quote
From click to quote request, and to the signed job when you report it back: budgets follow what signs.
Start with your numbers (free tools)
Ideal CPA calculator →
The maximum cost per quote request your business can afford.
Target ROAS calculator →
Your ad break-even point based on your job margin.
Cost per lead calculator →
Your cost per quote request, and what it becomes once signed.
Customer acquisition cost calculator →
The real cost of one won project, site visits and quotes included.
Common questions in this industry
How is this different from lead-matching platforms?
Exclusivity and brand. On a platform, the same contact is sold to several companies and the relationship belongs to the platform. With your campaigns, the request comes straight to you, only your company faces the customer, and you see your real cost per quote.
Can we mention grants and subsidies in the ads?
Yes, as long as you stay factual: no guaranteed-amount promises or misleading "zero out-of-pocket" claims. Compliant ads protect your business and convert better over time.
What budget for a tradesperson?
It depends on your area, your trade, and the value of a job. We frame it on the first call using the real search volumes in your area, before committing to anything.
Google Ads or Meta Ads for construction?
Google first: a quote request is born from an active search. Meta as a complement to show your work and build local trust. The balance depends on your trade and your area.
Other industries served
Your business is not on the list? The working method stays the same, only the levers change.
What Happens After You Click
- 1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
- 2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
- 3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
- 4
Building Your Strategy
We start building your strategy from everything you have shared with me.
- 5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
- Slack
- Microsoft Teams
- Gmail
- Google Chat
Shall we talk about your order book?
Your area, your trade, what a job earns you. You'll leave with concrete levers, even if we don't end up working together.
Grow In Construction- 20 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
