University Guest Lectures

University Guest Lecturer In Paid Media

Classes, talks and workshops on Google Ads and Meta Ads for your digital marketing, growth or entrepreneurship students, taught by someone who runs ad campaigns every week.

Théo Maupilé, Barcelona-based Paid Media freelancer and Google Partner. I teach in English, French and Spanish, by invitation, with a format built around your programme.

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Théo Maupilé, university guest lecturer in Google Ads and Meta Ads, in Barcelona

Who Teaches

A Practitioner For Your Students

I run Google Ads and Meta Ads campaigns for companies, from SMBs to large groups, with budgets from €750 to over €100,000 per month. Freelance since 2023, I started out at one of the five largest advertising agencies in the world.

In class, I bring that material: real trade-offs taken from the accounts I manage, and what is new on the platforms, from Performance Max to Consent Mode and generative AI applied to media buying.

  • Google Partner
  • SuperMalter (top 10%)
  • 61 reviews, 5/5 on Malt and LinkedIn
  • 100+ clients

Client Reviews

What My Clients Say

Reviews published on Malt and LinkedIn, with the company logo: you can check the source.

JJosé María★★★★★

He's incredibly skilled, proactive, and always goes the extra mile to deliver top-quality work. His deep knowledge of Google Ads and his strategic mindset make him a key asset in any project. Théo is not only highly professional and detail-oriented, but also genuinely attentive and pleasant to work with.

VVijay Kalvakuntla★★★★★

Theo and I worked very closely to deliver ads management services for our clients. Theo is very collaborative and produces very high quality work. Theo is a great partner and is easy to work with. I highly recommend Theo.

Formats

A Format For Every Programme

By invitation, at the pace of your calendar: we agree on the format, the students' level and the date together, then I prepare the session.

Hands-On Workshop

A real, anonymised account with the students at the controls: audit, optimisation and live budget decisions, like in a flight simulator.

Guest Lecture

2 to 3 hours, within the academic frame of a digital marketing or growth module.

Talk Or Panel

An event format of about 1 hour, alone or alongside other speakers from the industry.

A Few Facts

A Hands-On Background

5 yearsin Paid Media, agency first, then freelance
Top 5global: the agency group where I started
17thin the Top 20 PPC Experts France 2025 (Favikon)
3teaching languages: English, French and Spanish

Background: Théo Maupilé's LinkedIn profile. Ranking: Top 20 PPC Experts France 2025, published by Favikon.

Sample Session

A 3-Hour Session, Step By Step

A suggested outline for a guest lecture. Content and level are then adjusted with your teaching team.

  1. From Budget To Customers

    45 min. How a Google Ads and Meta Ads account is structured, how bidding works, and what the algorithm actually optimises.

  2. Measure Before Deciding

    30 min. Conversion tracking and Consent Mode: reliable measurement gives the algorithm the right conversions to learn from.

  3. Workshop On A Real Account

    75 min, in groups. Students audit a real, anonymised account, then decide where the budget goes. Like in a flight simulator, they are the ones at the controls.

  4. Debrief And Real Decisions

    30 min. I show the trade-offs made on that account and the reasoning behind them, then we open up on generative AI applied to media buying.

A Talk, A Class, A Date?

Write to me and we will see together if the format fits your schedule.

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◉ Certifications

Official Google Partner
& SuperMalter