Paid Media Tools
The tools I use with my clients to make profitable decisions on Google Ads & Meta Ads. Free, no sign-up required.
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Ideal CPA CalculatorFind the maximum cost per acquisition you can pay on your Google Ads & Meta Ads campaigns while staying profitable.Use the tool →Break-Even & Target ROAS CalculatorFind the minimum ROAS to avoid losing money and the target ROAS to aim for in Google Ads & Meta Ads based on your margin.Use the tool →Meta Creative Testing CalculatorWork out how many creatives (video and static) you can properly test on Meta Ads from your testing budget and target CPA.Use the tool →
