Paid Media Tools
The tools I use with my clients to make profitable decisions on Google Ads, Meta Ads, YouTube Ads, Microsoft Ads, ChatGPT Ads and Apple Ads. Free, no sign-up required.
Nothing here yet.
Google Ads Custom Columns20 formulas ready to paste, filled with your own numbers: budget pacing, lost demand, real profitability.See My Account Clearly →Ideal CPA CalculatorFind the maximum cost per acquisition you can pay on your Google Ads & Meta Ads campaigns while staying profitable.Use the tool →Break-Even & Target ROAS CalculatorFind the minimum ROAS to avoid losing money and the target ROAS to aim for in Google Ads & Meta Ads based on your margin.Use the tool →Incremental ROAS CalculatorWork out the ROAS your ads actually caused, from a test with a control group, and compare it with your reported ROAS.Use the tool →Meta Creative Testing CalculatorWork out how many creatives (video and static) you can properly test on Meta Ads from your testing budget and target CPA.Use the tool →CPM CalculatorWork out what 1,000 impressions cost you, and break your CPM down into CPC and CTR on the same data.Use the tool →Google Ads Cost EstimatorGoogle Ads has no list price. Estimate what your budget buys in clicks, conversions and cost per customer.Use the tool →Customer Lifetime Value CalculatorWork out customer lifetime value, its margin-adjusted version, and the maximum acquisition cost you can pay.Use the tool →Conversion Rate CalculatorWork out your conversion rate and the traffic you need to hit a conversion target.Use the tool →CTR CalculatorWork out your CTR and see how many clicks you would gain at a target rate, on the same impressions.Use the tool →CPC CalculatorWork out your real cost per click and the maximum CPC your target CPA allows.Use the tool →Average Order Value CalculatorWork out your average order value and the orders you need to hit a revenue target.Use the tool →Break-Even Point CalculatorWork out how many units and how much revenue you need to cover your fixed costs.Use the tool →Customer Acquisition Cost CalculatorWork out your real customer acquisition cost, media and sales costs included.Use the tool →Cost Per Lead CalculatorWork out your cost per lead and what it becomes once your close rate is applied.Use the tool →Lead Value CalculatorCompare two types of leads on the margin they leave you, at the qualified lead or the signed customer, even when the most profitable one brings fewer forms.Find My Profitable Lead →MER Calculator (Blended ROAS)Work out your MER, the ratio of total revenue to total ad spend.Use the tool →Marketing ROI CalculatorWork out the return on your marketing spend, in margin rather than revenue.Use the tool →Meta Ads Cost CalculatorEstimate what your Meta Ads budget buys in impressions, clicks, conversions and cost per conversion.Use the tool →Churn Rate CalculatorWork out your churn rate, the average customer lifespan it implies, and the resulting lifetime value.Use the tool →A/B Test Significance CalculatorCheck whether the gap between two versions is statistically significant, or just chance.Use the tool →Profit Margin CalculatorWork out your profit, margin and markup from your cost and price, then the minimum ROAS your ads need.Use the tool →Net Profit Margin CalculatorWork out the seven steps from revenue to net income, each explained with your numbers, and see where your advertising sits.Use the tool →Shopify Profit Margin CalculatorWork out your real net margin with advertising spend included, not just product cost.Use the tool →CAC Payback Period CalculatorWork out how many months it takes a customer to pay back their acquisition cost.Use the tool →Reach And Frequency CalculatorWork out your average frequency, your reach against the target audience, and the impressions a target frequency needs.Use the tool →UTM BuilderWrite your UTM link and see which GA4 channel your visits will land in, based on the rules Google publishes.Use the tool →Ad Size CheckerDrop your creative and see, placement by placement, whether it runs as is on Meta and Google, gets cropped or rejected.Use the tool →
Growth partner
Positioning, acquisition, innovation: together we build a lasting growth system.
Théo MaupiléFreelance Paid Media
Google PartnerSuperMalter
