The Right Time In The Season
Travel demand follows a precise calendar: budget rises before the search peak, so you are visible while travellers compare.
Industry · Travel & Hospitality
Freelance Google Ads & Meta Ads For Travel & Hospitality
Hotels, holiday rentals, stays: advertising should fill your calendar with direct bookings, at the right time of the season.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Travel And Hospitality In The EU, In Numbers
Hotels, holiday rentals, travel agencies: three markets, each with its own season. Their official figures from Eurostat, then the calendar of their Google searches.
Hotels
NACE code 55.10Hotels and similar accommodation
148,484 companies in the EU
- Most searched month: August
Holiday Rentals
NACE code 55.20Holiday and other short-stay accommodation
258,257 companies in the EU
- €40.2 billion in turnover
- Most searched month: January
Travel Agencies
NACE code 79.11Travel agency activities
52,443 companies in the EU
- Most searched month: June
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 55.10, 55.20 and 79.11, 2024 data updated on 30 September 2026. See the raw data.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from September 2025 to August 2026.
- Hotels
- Holiday Rentals
- Travel Agencies
Most searched month: hotels in August, holiday rentals in January, travel agencies in June. Travel Agencies: June brings 2.9 times the searches of December.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from September 2025 to August 2026, retrieved on 2 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “hotels”, “hotel booking”, “cheap hotels”, “holiday cottages”, “holiday lets”, “holiday rentals”, “travel agents”, “package holidays” and “all inclusive holidays”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
| Month | Hotels | Holiday Rentals | Travel Agencies |
|---|---|---|---|
| September 2025 | 100 | 72 | 67 |
| October 2025 | 82 | 67 | 48 |
| November 2025 | 82 | 51 | 36 |
| December 2025 | 67 | 47 | 34 |
| January 2026 | 100 | 100 | 75 |
| February 2026 | 82 | 71 | 61 |
| March 2026 | 100 | 85 | 61 |
| April 2026 | 100 | 76 | 72 |
| May 2026 | 100 | 86 | 87 |
| June 2026 | 100 | 76 | 100 |
| July 2026 | 100 | 86 | 99 |
| August 2026 | 100 | 86 | 68 |
Google Ads For Travel And Hospitality
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. I ran user acquisition for all-inclusive wellness retreats in Spain, stays of one to four weeks: a purchase decided on the calendar as much as on the price. I work directly with you, with no middleman.
The 3 Paid Media Projects In Travel
Direct Bookings
Every booking made on your own site keeps its margin and its guest. Campaigns make that direct channel visible at the moment the traveller chooses.
Hotel Ads Or Performance Max
Google offers two routes: Hotel Ads, which requires a Hotel Center account, and Performance Max for travel goals, which works without one and shows your property on Search, YouTube and the Display Network. The choice is made when we frame the project, based on your property.
The Method, Applied To Your Property
- 1
Season Audit
Demand calendar, competition on your destination, state of your online booking.
- 2
Booking Measurement
Every direct booking comes back as a conversion, with its value.
- 3
Campaigns By Destination
Search on stay-related queries, Performance Max for travel, Meta to inspire.
- 4
Value-Based Steering
Budget moved to the dates and offers that fill the calendar.
Frequently Asked Questions In Travel
Do You Need A Hotel Center Account To Advertise On Google?
For Hotel Ads, yes. For Performance Max with travel goals, no: the campaign starts from your hotel listing on Google Maps and shows it on Search, YouTube and the Display Network, without a Hotel Center account.
Google Ads Or Meta Ads For A Hotel?
Google reaches the traveller who is already searching for a destination and dates. Meta inspires the one who wasn't thinking about it yet, with your photos. The mix is set when we frame the project, based on your guests and your season.
When Should Campaigns Start For The Season?
Before the search peak: the calendar above shows the month when each type of stay is searched for most. Campaigns ramp up a few weeks earlier, so they learn while demand climbs.
How Long Until We See Results?
Campaigns go through a learning phase, and the first reliable readings usually come after a few weeks of data. I never promise a number upfront: I steer on your real data, week after week. For a launch, I recommend at least 2 to 3 months of management: that is the time the algorithms need to finish learning, and for performance to rest on enough conversions to make decisions. It is a recommendation, and you stay free to choose the length.
Other industries served
Your business is not on the list? The working method stays the same, only the levers change.
What Happens After You Click
- 1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
- 2
A 25-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
- 3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
- 4
Building Your Strategy
We start building your strategy from everything you have shared with me.
- 5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
- Slack
- Microsoft Teams
- Gmail
- Google Chat
Let's Talk About Your Season
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
Fill My Calendar- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
