Categories
Google Ads Paid Media
The core of the job: strategy, structure, bidding and optimization on Google Ads. Concrete analysis to get more results from every euro you spend.
16 articlesTracking & Measurement
No reliable measurement, no optimization. GTM, conversions, consent mode and data: what you need so your numbers reflect reality.
9 articlesGrowth Marketing
Growth seen as a system, not a series of campaigns. Acquisition, activation and retention connected by the loops that make a business grow.
4 articlesAI, Tools & Process
Turn a news event, an emerging technology or an AI breakthrough into a concrete edge. The tools I keep, the workflows I automate.
4 articlesBeta
The beta and alpha features I get access to before they go public. Tested on real budgets, with what I keep and what I switch off.
3 articlesPPC Updates
The Google Ads and Meta updates that genuinely change how you work. Broken down and put in context, so you know what to apply to your account.
2 articlesMeta Ads Paid Media
Everything about Facebook and Instagram advertising: account structure, creatives, targeting and scaling. Tested methods to make your Meta budget pay off.
1 articleGoogle Ads Scripts
Ready-to-use scripts to automate the management of your Google Ads accounts. Monitoring, alerts and optimizations that run while you sleep.
1 articleNeuromarketing
Why people click, hesitate and buy. The cognitive and persuasive levers that make an ad and a landing page more effective, without manipulation.
1 article