Freelance Google Ads & Meta Ads by industry
Every industry has its own challenges: e-commerce margins, cost per lead in finance, long cycles in B2B. Here is how I tailor Paid Media to yours.
Industry · E-commerceFreelance Google Ads & Meta Ads for e-commerceShopping, Performance Max, Meta Ads: I've been working with online stores for over 5 years with one simple goal, a ROAS above your break-even point, not just traffic.Industry · Real EstateFreelance Google Ads & Meta Ads for real estateAgencies, developers, property managers: in real estate, advertising has one job, bringing in listings and qualified projects before anyone else does.Industry · B2B & SaaSFreelance Google Ads & Meta Ads for B2B & SaaSSoftware, business services, tech: I've been generating qualified B2B leads for over 5 years, on long sales cycles where every contact counts.Industry · Finance & InsuranceFreelance Google Ads & Meta Ads for finance & insuranceBrokerage, insurance, wealth management, fintech: I've been generating leads for finance players for over 5 years, in a sector where the click is expensive and every form has to turn into a meeting.Industry · Health & ParamedicalFreelance Google Ads & Meta Ads for health & paramedicalCare, devices, nutrition, labs, training: I manage health accounts every day, a sector where every ad has to work within both your profession's rules and the platforms' rules.Industry · Construction & RenovationFreelance Google Ads & Meta Ads for construction & renovationTradespeople, renovation companies, installers: ads should fill your quote book with jobs in your area, not drown you in tyre-kickers.Industry · Training & EducationFreelance Google Ads & Meta Ads for training & educationTraining providers, schools, e-learning: since direct CPF outreach was banned, capturing intent online has become the industry's central acquisition channel.Industry · Events & LeisureFreelance Google Ads & Meta Ads for events & leisureFestivals, leisure parks, live events: I've run ticketing campaigns where everything hinges on a fixed date. On the day itself, it's too late to sell.Industry · Nonprofits & AssociationsGoogle Ads & Ad Grants for nonprofitsYour nonprofit is probably entitled to $10,000 in free Google advertising every month through Google Ad Grants. Most don't know it, or only use a fraction of it.Industry · Mobile AppsFreelance Google Ads & Meta Ads For Mobile AppsGames, learning, artificial intelligence: I run app user acquisition on Google Ads and Meta Ads, with one clear goal, users who open the app and come back to it.Industry · Travel & HospitalityFreelance Google Ads & Meta Ads For Travel & HospitalityHotels, holiday rentals, stays: advertising should fill your calendar with direct bookings, at the right time of the season.Industry · Law Firms & LegalFreelance Google Ads & Meta Ads For Law FirmsFamily, employment, probate: advertising should bring your firm cases that match your practice, within your professional rules.Industry · ManufacturingFreelance Google Ads & Meta Ads For ManufacturersMachining, machinery, displays and fit-out: advertising should bring your sales team quote requests that match your know-how.Industry · AutomotiveFreelance Google Ads & Meta Ads For AutomotiveDealerships, garages, parts and tyres: advertising should fill your showroom and your workshop with customers from your area.Industry · Dental PracticesFreelance Google Ads & Meta Ads For Dental PracticesRoutine care, implants, orthodontics: advertising should bring your practice patients from your area, within your professional rules.Industry · Luxury & Premium ServicesFreelance Google Ads & Meta Ads For Luxury & Premium ServicesConcierge services, private chefs, villas, leather goods: advertising should find demanding clients where they stay, at the pace of their seasons, with the discretion they expect.Industry · Tech & AIFreelance Google Ads & Meta Ads For Tech And AI CompaniesAI or deep tech: your product often arrives before the words people use to search for it, and advertising has to bring the people who need it all the way to the trial.Industry · Home Care ServicesFreelance Google Ads & Meta Ads For Home Care ServicesElderly care, childcare, home cleaning: advertising should bring you families from your service area, at the moment they look for help for someone close to them.Industry · RestaurantsFreelance Google Ads & Meta Ads For RestaurantsLunch service, dinner service, takeaway, catering: advertising should fill the tables and time slots that are still free, with customers from your area.Industry · Jewelry & GiftsFreelance Google Ads & Meta Ads For Jewelry & Personalized GiftsFrom Valentine's Day to Christmas, your sales follow the gift calendar, and an engraved piece must arrive before the date.Industry · Therapists & PsychologistsFreelance Google Ads & Meta Ads For Therapists & PsychologistsIn-person sessions, online therapy, couples therapy: advertising should help people looking for support find you, then take the first step.Industry · Consulting FirmsFreelance Google Ads & Meta Ads For Consulting FirmsStrategy, organisation, HR: a consulting project is signed on trust, and advertising should bring decision makers who discover your expertise to a first meeting.Industry · Spas & WellnessFreelance Google Ads & Meta Ads For Spas And WellnessSpa days, massages, thermal cures and retreats: advertising should fill your time slots and your stays, and sell your gift vouchers when people look for a present.Industry · Accounting FirmsFreelance Google Ads & Meta Ads For Accounting FirmsBookkeeping, year-end accounts, payroll, new businesses: advertising should bring your firm the clients and the services you want to grow, within your professional rules.Industry · Gyms & Fitness StudiosFreelance Google Ads & Meta Ads For Gyms & Fitness StudiosMemberships, trial sessions, group classes, personal training: advertising should bring future members from your area all the way to sign-up.Industry · RecruitmentFreelance Google Ads & Meta Ads For RecruitmentA role to fill, candidates to convince and, for an agency, client companies to win: advertising should bring the right profiles, within the rules for job ads.Industry · IT & Managed ServicesFreelance Google Ads & Meta Ads For MSPs And IT Service CompaniesMaintenance, managed services, cybersecurity, urgent call-outs: advertising should bring businesses from your area to you, and turn a first request into a support contract.Industry · Small Businesses & The Self-EmployedFreelance Google Ads & Meta Ads For Small BusinessesYou carry the whole business and your ad budget has to pay off: advertising should bring in customers and show what each euro brings back.Industry · Beauty & Hair SalonsFreelance Google Ads & Meta Ads For Beauty & Hair SalonsCut, colour, beard, skin care, nails or products: advertising should fill the calendar with clients who come back, or bring a product range to the people looking for it.Industry · Landscaping, Moving & CleaningFreelance Google Ads & Meta Ads For Landscaping, Moving & CleaningLawn care, tree work, house moves, office cleaning, wasp nests: advertising should bring requests from your service area, following the seasons and the urgent needs.Industry · Aesthetic ClinicsFreelance Google Ads & Meta Ads For Med Spas And Aesthetic ClinicsConsultations, quotes, injectables, surgery: your advertising brings adult patients to the appointment, within a precise set of communication rules.Industry · Veterinary ClinicsFreelance Google Ads & Meta Ads For Veterinary ClinicsConsultations, vaccinations, surgery, night emergencies: advertising should bring owners from your area, at the moment their animal needs care.Industry · Transport & LogisticsFreelance Google Ads & Meta Ads For Transport & LogisticsFull loads, parcels, warehousing, last-mile delivery: advertising should bring shippers who trust you with their freight, and drivers to move it.Industry · Authors & PublishersFreelance Google Ads & Meta Ads For Authors & PublishersA book launch happens over a few weeks, and sales often go through booksellers and platforms outside your website: advertising should bring readers to them, with measurement at every step.Industry · Retail & StoresFreelance Google Ads & Meta Ads For Retail StoresSales, back to school, Black Friday, Christmas: every key moment plays out in your catchment area, and the sale happens at the till.Industry · Musicians & LabelsFreelance Google Ads & Meta Ads For Musicians And LabelsA single, its music video, the album, then the tour: each release brings your music to new listeners, and the next one speaks to them again.Industry · Solar InstallersFreelance Google Ads & Meta Ads For Solar InstallersProduction estimates, site surveys, installs: for homes and businesses, advertising should fill your schedule with projects from your area, from customers who chose to contact you.Industry · PhotographersFreelance Google Ads & Meta Ads For Photographers & VideographersWeddings booked well before the day, portrait and family sessions all year, business shoots: advertising should fill your calendar with clients from your travel area.Industry · OpticiansFreelance Google Ads & Meta Ads For OpticiansGlasses, contact lenses, sunglasses: advertising should bring people from your area into your store, often with their prescription in hand.
