Freelance Facebook Ads
Turn your clicks into clients with an effective Facebook Ads strategy.
I'm Théo Maupilé, a freelance Meta Ads (Facebook & Instagram) specialist based in Barcelona, trained at a global Top 6 advertising group. I manage the strategy, audiences, creatives and tracking of Facebook Ads campaigns for SMBs and larger companies. Every engagement is priced per project, after an account review.
Google Partner · 5/5 on Malt (46 reviews) · 100+ clients supported.
Book Your ConsultationAdvanced Targeting & Strategic Segmentation
Meta audience structure: broad prospecting guided by creative signals, intent-based retargeting, lookalikes and clean exclusions. On Meta, the creative is part of the targeting: each segment gets the angle that speaks to it.
Conversion Tracking & Analytics
Meta Pixel and Conversions API wired properly with GTM and GA4: deduplicated events, reliable signals sent back to the algorithm, and decisions based on data you can trust.
Strategic Budget Optimization
Budget split between prospecting and retargeting, learning phase managed, progressive scaling: investment concentrates on the audiences and creatives that actually deliver.
Landing Page Optimization
Concrete recommendations to keep the post-click experience consistent with the ad: same promise, same angle, faster pages that convert.
🧮 How many creatives can you test with your budget? Try the Meta creative testing calculator: free, instant result.
What to know before launching with Facebook Ads
A simple and seamless process that drives your results
Audit & Analyse
Start by reaching out through our contact page. Fill out the form or book a call to discuss your project, goals, and ideas.
Consolidation
Création de campagnes structurées, ciblages affinés, créas optimisées et suivi des conversions fiable.
Expansion
Lancement de tests créatifs et d’angles publicitaires, activation de nouveaux formats (reels, messages, catalogues…) et montée en puissance progressive.
I’m by your side every step of the way.
By your side at every step for a frictionless experience.
Questions, Answer
Quickly find answers to your most frequently asked questions about Facebook Ads
What’s the minimum budget to invest in Facebook Ads?
There is no universal minimum. What matters isn’t a fixed amount but whether your budget lets each campaign exit its learning phase, by gathering enough conversions for Meta to optimize reliably. A key principle: set aside a dedicated test budget, typically 20 to 40% of your spend, specifically to let Meta explore and identify your best-performing asset (creative, audience, format) before concentrating budget on it. In short, the right budget is the one that gives the algorithm enough data to learn and enough room to test, rather than a number decided in advance.
How long does it take to get results with Facebook Ads?
Initial data becomes visible within the first few days, but it usually takes 2 to 4 weeks for Meta’s algorithm to start optimizing campaigns effectively.
What’s the difference between Google Ads and Facebook Ads?
Google Ads captures search intent, the user is already looking for a solution. It’s ideal for converting warm leads or driving direct sales.
Facebook Ads (Meta Ads), on the other hand, targets cold audiences based on interests and behaviors. It’s perfect for generating awareness or engagement.
What types of campaigns can you run with Facebook Ads?
The main types of Facebook & Instagram campaigns:
– Conversion Campaigns: Designed to drive sales, leads, or sign-ups on your website. The algorithm optimizes delivery to people most likely to take action.
– Traffic Campaigns: Ideal for bringing visitors to a specific page, such as a blog post, offer, or landing page.
– Engagement Campaigns: Perfect for boosting interactions (likes, comments, shares) on your posts and increasing your visibility.
– Lead Campaigns: Allow you to collect contacts directly through a form integrated into Facebook or Instagram, without redirecting to an external website.
– Catalog Sales Campaigns (Dynamic Ads): For e-commerce, these campaigns automatically show the right products to the right people based on their behavior.
– Awareness Campaigns: Designed to maximize visibility and reach a broad audience at a low cost per thousand impressions (CPM).
– Message Campaigns: Encourage prospects to contact you directly via Messenger, WhatsApp, or Instagram Direct to start a conversation.
– App Campaigns: Optimized to generate installs or in-app actions for a mobile application.
Why should you regularly change the visuals and copy of your Facebook Ads?
Facebook Ads runs on an engagement-based algorithm. When a creative (visual + copy) runs for too long, it eventually wears out the audience: performance drops, costs rise, and the algorithm slows down.
Regularly updating your creatives helps maintain attention, test new angles, and reignite engagement. It’s one of the most powerful levers to improve ROAS and avoid ad fatigue.
What are the two main ways to track conversions in Facebook Ads?
The two main methods are the Meta Pixel and the Conversions API (CAPI). The Pixel runs in the browser and records actions on your website; the Conversions API sends the same events server-side, directly from your server to Meta. Since browser-side tracking has become less reliable (ad blockers, iOS/ATT, cookie loss), the current best practice is to run both together with event deduplication, so you recover signal that would otherwise be lost, while respecting user consent (GDPR).
What types of audiences are available in Facebook Ads?
Meta (Facebook & Instagram) offers three main audience types to effectively target your campaigns:
1. Core Audiences: Targeting based on demographics (age, gender, location), interests, behaviors, language, job, family situation, etc. Ideal for reaching people who match a specific profile.
2. Custom Audiences: Allows you to retarget people who have already interacted with your brand (website visitors, followers, customers, people who engaged with your ads or Instagram/Facebook account, email list…). Perfect for retargeting.
3. Lookalike Audiences: Facebook analyzes data from an existing audience and finds other people who share similar behaviors, profiles, or interests. Very powerful for expanding your reach while staying relevant.
What is the Meta Ads ecosystem and how does it work?
The Meta Ads ecosystem includes all of Meta’s advertising platforms: Facebook, Instagram, Messenger, WhatsApp, and Audience Network.
How does the Facebook Ads algorithm work during the learning phase?
The algorithm tests different combinations (audiences, placements, creatives) to find what works best. This phase is crucial and shouldn’t be interrupted too early.
Is Facebook Ads suitable for small businesses?
Yes, as long as you have a clear offer, well-thought-out targeting, and a minimum budget to let the algorithm work effectively.
