AI, Tools & Process
Turn a news event, an emerging technology or an AI breakthrough into a concrete edge. The tools I keep, the workflows I automate.
To go deeper on the key concepts of this category, open the glossary, AI, Tools & Process section.
4 articles
AI, Tools & Process
Aligning AI with Human Expectations: How to Master LLM Perception Match
How ChatGPT and other models form a view of your brand, and the sources that shape it.
AI, Tools & Process
SEO IA and Generative Engine Optimization: How to Get Featured in AI Search in 2025
Writing content that AI models summarize and cite, and the role of E-E-A-T in what they pick.
AI, Tools & Process
Answer Engine Optimization: The Next Evolution in Search
Becoming the source of direct answers: how AEO differs from SEO, and the five levers that count.
AI, Tools & Process
Welcome to Talent Arena !
Three days of digital talks, and what Cassie Kozyrkov says about asking AI the right questions.
