A Clear Ethical Framework
In France and in Spain, the law allows lawyers to advertise, within limits set by their professional rules. Sober, accurate ads protect your firm and reassure clients.
Industry · Law Firms & Legal
Freelance Google Ads & Meta Ads For Law Firms
Family, employment, probate: advertising should bring your firm cases that match your practice, within your professional rules.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Legal Services In The EU, In Numbers
Family, employment, probate: each area of law has its own calendar. Legal activities as Eurostat measures them, then the month when each area is searched for most on Google.
Legal Activities
NACE code 69.10675,565 companies in the EU
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE code 69.10, 2024 data updated on 30 September 2026. See the raw data.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from September 2025 to August 2026.
- Family
- Employment
- Probate
Most searched month: family in September, employment in October, probate in January. Employment: October brings 1.9 times the searches of August.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from September 2025 to August 2026, retrieved on 2 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “divorce solicitor”, “divorce”, “child custody”, “employment solicitor”, “unfair dismissal”, “redundancy”, “probate solicitor”, “probate” and “will writing”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
| Month | Family | Employment | Probate |
|---|---|---|---|
| September 2025 | 100 | 80 | 95 |
| October 2025 | 93 | 100 | 88 |
| November 2025 | 78 | 78 | 83 |
| December 2025 | 72 | 59 | 66 |
| January 2026 | 90 | 75 | 100 |
| February 2026 | 74 | 75 | 82 |
| March 2026 | 94 | 75 | 85 |
| April 2026 | 86 | 61 | 91 |
| May 2026 | 72 | 61 | 89 |
| June 2026 | 72 | 61 | 75 |
| July 2026 | 73 | 63 | 63 |
| August 2026 | 74 | 53 | 75 |
Google Ads For Law Firms
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. Regulated sectors are part of my daily work: business finance brokerage, wealth management, healthcare. Same standard every time: compliant ads, a form that qualifies, and measurement that follows the request all the way to the appointment. I work directly with you, with no middleman.
The 3 Paid Media Projects For A Firm
The Right Practice Area, The Right Area
Divorce, dismissal, probate: each practice area has its own searches and its own calendar. Campaigns follow your practice and your area, one practice area at a time.
Qualify Before The Appointment
A form that asks for the practice area, the urgency and the city focuses your time on cases that fit your firm.
The Method, Applied To Your Firm
- 1
Practice Area Audit
Real searches for your practice areas, local competition, demand calendar.
- 2
Compliant Ads
Accurate, sober messages, approved with you before anything runs.
- 3
Campaigns By Practice Area
One campaign per practice area, targeted on your area.
- 4
Measurement To The Appointment
From the click to the appointment request, then to the opened case when you share it with me.
Frequently Asked Questions From Law Firms
Can A Lawyer Advertise On Google?
Yes. In France, article 3 bis of Law No. 71-1130 of 31 December 1971 allows lawyers to advertise and to make personalised solicitations, under conditions set by decree. In Spain, article 19 of the General Statute of the Spanish Legal Profession (Royal Decree 135/2021) sets out the principle of free advertising, and article 20 sets its limits. Your ads follow the rules of your profession.
Google Ads Or Meta Ads For A Law Firm?
Google first: a legal need starts with an active search. Meta alongside, to make your firm known locally. The mix depends on your practice areas.
How Long Until We See Results?
Campaigns go through a learning phase, and the first reliable readings usually come after a few weeks of data. I never promise a number upfront: I steer on your real data, week after week. For a launch, I recommend at least 2 to 3 months of management: that is the time the algorithms need to finish learning, and for performance to rest on enough conversions to make decisions. It is a recommendation, and you stay free to choose the length.
Other industries served
Your business is not on the list? The working method stays the same, only the levers change.
What Happens After You Click
- 1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
- 2
A 25-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
- 3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
- 4
Building Your Strategy
We start building your strategy from everything you have shared with me.
- 5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
- Slack
- Microsoft Teams
- Gmail
- Google Chat
Let's Talk About Your Firm
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
Grow My Firm- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
