Hello! I'm Théo 👋🏻

Freelance Paid Media
| Google Ads Expert
& Meta Ads

Growth partner: together we build a lasting acquisition system for your business. Clear positioning, audience psychology, and continuous innovation monitoring (AI, new platforms, emerging trends) to seize the right opportunities at the right time. And I go beyond paid media: tracking, data and conversion funnel, to optimize the entire system that turns a click into a customer, not just the ad.

I'm Théo Maupilé, a Google Partner certified freelance paid media specialist based in Barcelona, trained at a global Top 5 advertising group. I manage the strategy, tracking and optimization of Google Ads and Meta Ads campaigns for more than 100 SMBs and larger companies.

Grow Sustainably
Théo Maupilé
Google PartnerGoogle Ads Certified#17 in the Top 20 PPC France (Favikon)61 five-star reviews on Malt and LinkedIn (Supermalter, top 10%)100+ clientsEx-Mediabrands (Top 5 worldwide)Advanced tracking: GTM · GA4 · conversion measurement

Client reviews

A Few Testimonials

RRobin★★★★★

Théo a travaillé pour Cyclable pendant une période de 4 mois au niveau de la gestion des comptes Google Ads et Meta Ads + il nous a fournit un audit SEO. Ce fut très agréable de travailler avec Théo que ce soit d'un point de vue expertise travail / humain. Je recommande à 100%.

FFrédéric Gendre★★★★★

En tant que chargé du web et des réseaux sociaux pour Jazz in Marciac, j'ai particulièrement apprécié la qualité des échanges que j'ai eu avec Théo dans le cadre d'une campagne digitale faite sur mesure pour notre festival. Il a démontré un grand intérêt pour notre village et a bien compris nos enjeux.

HHéloïse Pellat-Bisbal★★★★★

Théo a su s'emparer de nos problématiques sur un sujet nouveau, issu des cryptomonnaies, pour proposer des recommandations et des optimisations pertinentes pour le compte de Trendex en SEA, Display et YouTube ads. Je le recommande sans la moindre hésitation. Un Google Campaign Specialist 5 ⭐

RRenan Keraudran★★★★★

J'ai fait appel aux services de Théo afin de configurer et de déployer des campagnes Ads et ce qui m'a tout de suite plu dans cette collaboration est sa capacité à comprendre nos enjeux. Théo a rapidement compris nos besoins pour les retranscrire dans un plan d'action. Son audit a été précis.

AAurelie Eymann★★★★★

J'ai travaillé avec Théo dans le cadre de la gestion de campagnes clients Google Ads. Il m'a apporté de nouvelles idées et des inputs très utiles, toujours orientés performance. Ses conseils et sa bonne connaissance de l'interface m'ont permis de générer plus de contacts et de résultats pour mes clients.

VValérie Matrige★★★★★

Je recommande vivement Théo Maupilé, notre attaché de comptes Google ads pour certains de nos clients. Ses analyses et conseils sont très pertinents. C'est un plaisir de collaborer avec lui pour notre société AdSim. Théo est de bons conseils et attentif à l'amélioration et la performance.

The benefits

How Can I Help You?

ROI Growth

ROI Growth

Strategy & tactics to boost your ad ROI.

Save Time & Implement Tools

Save Time & Implement Tools

I help you save time and bring in powerful tools.

Long-Term Growth & Vision

Long-Term Growth & Vision

Growth roadmaps that turn your vision into results.

The problem

What's really holding your growth back

01

Your budget goes out without a clear return

Clicks that cost but don't convert, and profitability you can never quite pin down.

02

You're flying blind

Incomplete or broken tracking, and decisions made on data you can't trust.

03

Your campaigns run disconnected from your business

Ads that live apart from your model, your funnel and your real goals: running, without truly driving your growth.

That's exactly what my method fixes, step by step.

The stack

Paid Media Tools

Google AdsGoogle AdsHelp drive sales, leads, or traffic to your site.
MetaMetaReach and engage your audiences on Facebook and Instagram with targeted advertising campaigns.
Instagram AdsInstagram AdsFeed, stories and reels. The most visual Meta surface, where a weak creative shows immediately.
YouTube AdsYouTube AdsConvert viewers into customers, with any budget. YouTube ads use Google data to deliver your message to the right people at the right time.
Microsoft AdsMicrosoft AdsThe Bing network and its partners. Less volume than Google, a generally lower cost per click, and campaigns that import from an existing Google account.
Amazon AdsAmazon AdsDesigned for businesses of all sizes, offering products and solutions that adapt to your advertising goals.
LinkedIn AdsLinkedIn AdsTargeting by job title, industry and company size. A high cost per click, offset by leads other platforms cannot qualify.
ChatGPT AdsChatGPT AdsOpenAI's advertising platform. Ads served inside ChatGPT conversations, on inventory that did not exist a year ago.
Apple AdsApple AdsApp Store advertising. The one place to capture download intent at the exact moment it forms, on an iOS audience.
Google Maps AdsGoogle Maps AdsLocal ads on Maps and in search. They reach someone looking nearby who can walk in today.
Google Tag ManagerGoogle Tag ManagerA tag management system that lets you configure and manage tags on your site without modifying your page's code.
Google Analytics 4Google Analytics 4What happens after the click: journeys, sources, conversions. It is the base automated bidding learns from.
FirebaseFirebaseGoogle's app platform. Its SDK is what sends what people do in your app back to Google Ads, beyond the install alone.
Google Search ConsoleGoogle Search ConsoleWhat Google understands of your site organically: queries, indexed pages, positions. Useful to know what your campaigns do not need to buy.
Microsoft ClarityMicrosoft ClaritySession recordings and click maps. What explains why a page receiving paid traffic does not convert.
BigQueryBigQueryGoogle's data warehouse. Where campaign cost meets what actually sold, on volumes no interface can handle.
Looker StudioLooker StudioThe report you open when you want to know where your campaigns stand. Your figures, current and readable, without entering an ad platform.
ShopifyShopifyThe one commerce platform behind it all. Sell online and in person, locally and globally, direct and wholesale.
PrestaShopPrestaShopLaunch your e-commerce website, customize your online store, and start selling your products with the PrestaShop platform.
Google Merchant CenterGoogle Merchant CenterA free tool that helps millions of shoppers on Google discover, explore, and buy your products.
Google Business ProfileGoogle Business ProfileYour business listing on Google and Maps. What someone searching your name sees, and where local visibility is won first.
HubSpotHubSpotThe CRM where your leads land. It connects a closed deal back to the keyword that triggered it, not just to the form that was filled.
Google Ads ScriptGoogle Ads ScriptAutomate your Google Ads campaign management with JavaScript: custom reports, bid adjustments, and alerts, without manual work.
ZapierZapierTurn chaos into smooth operations by automating your workflows yourself: no developers, no IT tickets, no delays.
MakeMakeVisual automation of the flows between your tools. Where Zapier links two apps, Make orchestrates multi-branch scenarios.
Claude CodeClaude CodeThe agent that writes and runs the analysis scripts on your accounts. What took a day of manual extraction now takes minutes.
CloudflareCloudflareThe technical layer in front of your site: load speed, server-side measurement and reliability. What happens before the page even renders.
Google CloudGoogle CloudThe infrastructure behind data processing and automation: what runs when volume goes past what a spreadsheet handles.

Career

From Google to freelance

Three steps, one specialty: online advertising managed for profitability.

  1. Before 2021 – 2023

    Google

    Google Ads specialist, official Google project

    Trained on Google’s official best practices and on Google Ads betas, I managed campaigns for 40 companies and marketing agencies in the French-speaking market.

  2. Then 2023 – 2024

    Mediabrands

    Paid Media expert for Google Ads and Amazon Ads, a global top 5 media group

    Over €400,000 in annual budget managed for luxury, automotive and e-commerce brands.

  3. Today since 2023

    Freelance

    Growth partner, working directly with my clients

    More than 100 companies supported, budgets from €750 to over €100,000 per month, 61 five-star reviews on Malt and LinkedIn.

My method

From technical foundation to growth, step by step

1

Audience, product & market

The starting point: who we're speaking to, what your product really solves, and where it stands against the competition. This deep understanding is what makes every paid decision relevant.

2

Roadmap & objectives

What success looks like, what the growth targets are, and how paid search fits into the bigger picture.

3

Tracking quality

The foundation. If tracking is incomplete, every decision built on top of it is flawed. The more reliable the data we feed the algorithms, the sharper the machine learning and our decisions become.

4

Existing setup analysis

The logic behind the current structure, the tests already run, and what actually performed.

5

Scaling

Once the foundation is solid: where to push budget, which queries or audiences hold untapped potential, and how to structure the account.

6

Growth partner

I connect paid media to the rest of your business: positioning, offer, website, conversion funnel. Ads are just one lever of the whole system that turns a click into a customer.

SuperMalter, top 10% on Malt100+ clients supported61 five-star reviews on Malt and LinkedInOfficial Google Partner
Théo Maupilé, Paid Media growth partner, working on his laptop

The advantage is won before the majority arrives

MY FAVOURITE CONCEPT

The vocabulary around a topic tells you where it sits on this curve. While the word stays technical, only the innovators talk about it. Once it enters everyday language, the majority has already arrived, and so has the auction.

The day a client tells me "we should be doing generative AI" without me explaining anything first, the topic has left the innovators. I hear it before I can measure it.

Move the point along the curve

Early adopters

6.9%

of the market has already adopted

the word people use
“generative AI”
cost of entry
still low
  • ADOPTION · WHO ADOPTS, AND WHEN
  • COST OF ENTRY · TRACKS CUMULATIVE ADOPTION
  • 1 DOT = 1% OF THE MARKET · 16 BEFORE THE MAJORITY

Recognition

#17 in the Top 20 PPC Influencers France 2025

By Favikon · Article

Top 20 PPC France 2025 - Favikon

SuperMalter

SuperMalter certificate from Malt - Théo Maupilé, Paid Media freelancer

Results

Paid Media Portfolio

I integrate the latest technologies to tackle current and future challenges, constantly seeking to co-create solutions that make the difference

5Years of experience
+100Projects delivered
$1mAd spend managed

Certifications

Google Ads certified, verifiable in one click

Théo Maupilé holds 5 current official Google Ads certifications, issued by Google through Skillshop, renewed every year and publicly verifiable on credential.net.

Google Ads Apps Certification · Theo Maupile

Google Ads Apps Certification

Google (Skillshop)

Valid until · No. 193896907

Google Ads Search Certification · Theo Maupile

Google Ads Search Certification

Google (Skillshop)

Valid until · No. 190571816

AI-Powered Shopping Ads Certification · Theo Maupile

AI-Powered Shopping Ads Certification

Google (Skillshop)

Valid until · No. 190506641

Google Ads Video Certification · Theo Maupile

Google Ads Video Certification

Google (Skillshop)

Valid until · No. 189210316

AI-Powered Performance Ads Certification · Theo Maupile

AI-Powered Performance Ads Certification

Google (Skillshop)

Valid until · No. 187147735

Accelerate your growth.

Let's talk about your challenges!

◉ Certifications

Official Google Partner
& SuperMalter