Digital Marketing
A complete, independent audit of both your Google Ads and Meta (Facebook & Instagram) accounts to reveal wasted budget, missed opportunities and the levers that actually move performance. You leave with a prioritized action plan, actionable right away.
I'm Théo Maupilé, a freelance Paid Media specialist (Google Ads & Meta Ads) based in Barcelona, trained in a Top 6 global advertising group. This audit is a one-off diagnostic, not ongoing management : I analyze the structure, tracking, budget and creatives across BOTH your Google Ads and Meta (Facebook & Instagram) accounts, then hand you a written action plan prioritized by impact. No changes are made to your accounts, and there is no management commitment afterwards. Each audit is quoted per project, after an initial call.
Google Partner (Google Ads) · 5/5 on Malt (46 reviews) · 100+ clients supported
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The audit reviews the architecture of both accounts: Google campaigns, ad groups and match types; Meta campaigns, ad sets and audiences (broad prospecting, retargeting, lookalikes, exclusions). The goal is to spot what fragments budget and what deserves more investment.
A full check of your measurement on both platforms: Google Ads conversions, GA4, GTM and consent mode on one side; Meta Pixel, Conversions API (CAPI) and event deduplication on the other. Are your campaigns optimizing on reliable data, or in the dark? The audit proves it, or fixes it.
Analysis of budget allocation across platforms, campaigns and funnel stages: Google bidding strategies (tCPA, tROAS, Maximize conversions) and Meta learning phase, prospecting vs retargeting split. Where the money goes, what it returns, and where to reallocate first.
Review of Meta creatives (visuals, videos, hooks, angles), Google RSAs and extensions, and the consistency between ad, keyword/audience and destination page. On Meta the creative is the targeting; on Google it drives your Quality Score, your CPC and your conversion rate.
Who I am
Me, and no one else. No intern, no outsourcing, no account split between three juniors taking turns. You talk to the person who touches the bids.
Five years in paid media, two of them at Mediabrands, a top 6 global media group, where I supported more than 40 companies. Now freelance, working directly with my clients.
Choose well
An audit is only worth as much as the person who runs it. Judge on evidence, not on the word.
"Paid Media audit", "Google Ads expert", "Meta Ads expert": anyone can display these words, none of these titles is protected. A weak audit hands you a generic checklist; a good one finds the budget you actually lose, on each platform, and tells you what to fix first. Here are the four checks to run before you trust your accounts to anyone, me included.
The Google Partner status is granted by Google and can be checked publicly: it certifies a managed ad-spend volume, up-to-date certifications and a performance threshold. It is not sufficient proof on its own, but its absence in someone presenting themselves as a Google Ads expert should alert you.
Meta does not issue a public badge for freelancers the way Google Partner does. So the proof for the Meta side is verifiable experience: references you can contact, a traceable background (LinkedIn, agency track record), concrete cases explained. My path: on the Google side, then inside a Top 6 global agency group (Mediabrands).
In many structures the person who sells the audit is not the one who runs it. Ask who really opens your accounts, campaign by campaign, and with what seniority. Here the answer is simple: it is me who analyzes every lever, by hand, starting from your business context.
A good audit does not just line up numbers: it explains why something is a problem, what it costs, and in which order to fix it. You should leave with prioritized decisions, not one more dashboard.
Applied to my profile: a verifiable Google Partner badge for the Google side, a background on the Google side then at Mediabrands (Top 6 global agency group) for both, audits of Google Ads and Meta accounts for SMBs and larger accounts, and a single point of contact who audits your accounts. Run these four checks on every provider you compare: it is the fastest way to rule out bad surprises.
Scope
Six axes reviewed across both platforms, from the conversion signal to the landing page.
Google campaign architecture (Search, Performance Max, Shopping, Display) and Meta campaign / ad-set structure, alignment of objectives with the funnel, internal overlaps and duplicates. A clean structure is the condition for effective steering on both platforms.
Google Ads conversions, GA4, GTM and consent mode; Meta Pixel, Conversions API and event deduplication. We verify the algorithm optimizes on reliable signals, not noise: without it, every other decision is skewed. This is the first thing checked.
Keyword coverage, match types, and above all the search terms actually triggered: this is where wasted budget and off-target queries hide, for lack of solid negatives and exclusions.
Broad and Advantage+ prospecting, custom audiences (visitors, cart, engaged, email list), lookalikes and exclusions. We hunt for over-segmentation and already-acquired customers you keep paying to reach.
Budget split across platforms and campaigns, Google bidding strategies (tCPA, tROAS, Maximize conversions), Meta learning phase and prospecting / retargeting balance. Where the money goes, what it returns, and how to reallocate toward what performs.
Meta creative variety, rotation and fatigue by angle and format; Google RSA density and extensions; and the consistency between the ad, the audience/keyword and the destination page. A paid click landing on a slow or off-topic page is wasted budget.
To reveal
What I most often find when auditing Google Ads and Meta accounts, and what it actually costs.
On Google: mis-configured conversions, duplicates, missing consent mode. On Meta: a Pixel alone without a well-deduplicated Conversions API. Either way the algorithm optimizes on degraded signals and budget goes to the wrong place. It is the most serious problem, because it skews every other decision.
On Google, broad match without close monitoring of search terms or a solid negative list burns budget on queries that will never convert. It is often the fastest saving to activate right after the audit.
A PMax launched without brand exclusions, a clean product feed or audience signals often captures already-acquired brand traffic and inflates a misleading ROAS. Without guardrails, it optimizes for itself, not for you.
Running the same creative for too long tires the audience: costs climb, engagement drops. On Meta the creative is the targeting; without regular rotation of angles and formats, performance erodes mechanically.
Splitting the budget across tiny audiences means none collects enough conversions to exit the learning phase, and audiences overlap internally. Often, fewer and broader ad sets perform better.
Changing bids or budgets every day, cutting campaigns or creatives too early: automated strategies and the Meta learning phase never get time to stabilize. Constant tinkering stops the accounts from finding their rhythm.
How it works
A simple, structured process is what produces a reliable diagnosis.
By your side for the duration of the audit, with a document you keep and use afterwards.
Book your consultationYou give me read access to your Google Ads account (and GA4 / GTM) and to your Meta Business Manager (ad account, Pixel, product catalogue). I extract the performance history, the account structure and the tracking configuration. Nothing is changed on your campaigns.
I review every lever by hand on both platforms: structure, tracking (Google conversions + GA4 + Meta Pixel/CAPI), keywords and search terms, audiences, budget and bidding, creatives and ads, and post-click consistency. I isolate what holds performance back and where budget leaks.
You receive a detailed written diagnosis and an action plan ranked by impact and ease of implementation, from a creative quick win to a structural project. We go through it together so you leave with decisions, not just a report.
Client reviews
Reviews published on Malt and LinkedIn, with the company logo: you can trace every one back to its source.
He's incredibly skilled, proactive, and always goes the extra mile to deliver top-quality work. His deep knowledge of Google Ads and his strategic mindset make him a key asset in any project. Théo is not only highly professional and detail-oriented, but also genuinely attentive and pleasant to work with.
Theo and I worked very closely to deliver ads management services for our clients. Theo is very collaborative and produces very high quality work. Theo is a great partner and is easy to work with. I highly recommend Theo.
Read all client reviews (5/5) →
🚀 Need ongoing management after the audit? Explore freelance Google Ads and freelance Facebook Ads.
FAQ
Everything businesses ask me before commissioning a Paid Media audit of their Google Ads and Meta accounts.
It is a complete, independent diagnostic of both your Google Ads and your Meta (Facebook & Instagram) accounts: structure, tracking, budget and bidding, keywords and audiences, creatives and ads, and post-click consistency. The goal is to identify what works, what holds your performance back and where budget is wasted on each platform, then translate it into a concrete, prioritized action plan. It is a one-off diagnostic, not ongoing management.
For businesses, freelancers and marketing teams who already run campaigns on Google Ads, on Meta, or on both, and want an expert eye to fix, validate or level up their accounts, without necessarily delegating the management.
Yes. It can focus on one platform or both. Each channel is analyzed on its own specifics: Google (structure, keywords and search terms, bidding, RSAs, Quality Score) and Meta (audiences, creatives and angles, Pixel + Conversions API), always with a global, consistent performance view.
Read access is enough: your Google Ads account (and ideally GA4 and GTM to check the tracking), and your Meta Business Manager (ad account, Pixel, and product catalogue if you run e-commerce). I need no editing rights. The audit is done entirely without touching your campaigns.
Depending on the size and complexity of the accounts and the scope covered, the audit usually takes a few days. You receive a detailed written diagnosis, backed by concrete examples and prioritized recommendations, followed by a debrief.
The audit is a one-off diagnostic: it photographs your accounts at a moment in time and hands you a prioritized action plan, with no commitment to continue. Management is a continuous engagement where I steer, optimize and evolve your campaigns month after month. Many clients start with an audit, then decide whether to delegate the management.
Yes. Every point raised comes with a clear recommendation, ranked by impact and ease of implementation. You leave with a roadmap you can act on directly, whether you implement it yourself or hand the follow-up to me.
A full audit every 6 to 12 months is recommended. The higher the budget invested or the faster your goals evolve, the more useful it is to regularly review structure, tracking and performance across both platforms to stay aligned with your business priorities.
Answer 7 quick questions and let’s plan a 25-minute call, no strings attached.
