Live review of your account
We open your Google Ads or Meta Ads account together and read its structure, targeting and results live. You see what works, what leaks, and above all why. You leave with a reading framework you can reapply on your own.
Digital Marketing
Paid Media Coaching - Freelance PPC
Ask all your Google & Meta Ads questions and leave with clear answers, targeted optimizations, and real skill improvement.
I’m Théo Maupilé, a freelance Paid Media specialist based in Barcelona, trained in a Top 6 global advertising group. In 1:1 coaching, we work on YOUR real Google Ads and Meta Ads campaigns: you ask your questions, we review your account live, and you leave with an action plan and reusable methods. Coaching makes you autonomous, it does not replace management: here, you stay in control.
Google Partner · 5/5 on Malt (46 reviews) · +100 clients supported
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Reliable tracking & measurement
We check together that your conversions are properly measured (GA4, GTM, Pixel + Conversions API). Without reliable data, no decision is: we get measurement back on track so you steer with credible numbers.
Strategy & budget allocation
We work on how your budget is split across channels and stages of the customer journey, to focus investment where it truly pays off. You learn to make the calls yourself, not to follow hunches.
Growing autonomy
Every answer is explained so you can reproduce it. The goal of coaching is not to create dependence, but to make you able to run your campaigns with confidence, without me.
Book
1:1 Paid Media Consultation
A private 60-minute session to unlock your campaigns: you ask your questions, we review your accounts live, and you leave with a clear action plan.
€330/ 60-min session
- Live review of your Google & Meta Ads accounts
- Straight answers to all your questions
- A prioritized action plan for your campaigns
- Reusable methods to stay autonomous
Secure payment by Stripe. After payment, you pick your slot right away.
Prefer to talk first? Book a free call.
Who I am
Who runs your campaigns
Me, and no one else. No intern, no outsourcing, no account split between three juniors taking turns. You talk to the person who touches the bids.
Five years in paid media, two of them at Mediabrands, a top 6 global media group, where I supported more than 40 companies. Now freelance, working directly with my clients.
- Google Partner
- SuperMalter (top 10%)
- 46 reviews, 5/5 on Malt
- 100+ clients
Choosing well
Why get coached, and by whom?
A good coach is judged on hands-on experience, not on their pitch.
‘Paid Media coach’, ‘Google Ads trainer’, ‘Meta Ads consultant’: none of these titles are protected. The real question is not who displays the word ‘coach’, but who has actually managed budgets, on real accounts, with verifiable results. A coach who has never run a campaign teaches you theory; a coach who manages them every day teaches you what really works. Here are the four points to check before choosing the person who will train you.
Hands-on experience, not just theory
Ask whether your coach actually manages accounts today, and on what budgets. Theory is available for free online; what you pay for in coaching is the judgment gained on real accounts, facing real trade-offs. My daily work: managing Google Ads and Meta Ads campaigns for SMBs and large accounts.
Coaching on YOUR campaigns, not a generic course
A generic training explains principles; good coaching opens up your account, your numbers, your current blockers. Check that the session starts from your real situation and not a standard slide deck. Here, we always work on your account live.
Teaching ability, not just expertise
Being good at Paid Media and knowing how to explain it are two different skills. A good coach breaks down the why behind each decision so you can do it again alone, instead of giving you an answer you don’t understand. The goal is your autonomy, not your dependence.
A single, transparent point of contact
Make sure you know who is really coaching you, and that the person answering your questions is the one with the experience. Here, it’s me, from start to finish: no outsourcing, no junior behind a logo.
Applied to my profile: a background on the Google side then in a top 6 global agency group (Mediabrands), the daily management of Google Ads and Meta Ads campaigns, and coaching that always starts from your real account. Ask these four questions to every coach you compare: it’s the fastest way to tell the one with experience from the one who only has the title.
Concretely
What we work on together.
Account structure
We review your account’s architecture (campaigns, ad groups, themes) to check it serves your strategy instead of holding it back. A good structure makes everything else easier to steer.
Strategy & trade-offs
Positioning, funnel, budget split across channels and stages: we step back on your Paid Media strategy so every euro serves a clear priority, not a hunch.
Tracking & measurement
GA4, GTM, Google Ads conversions, Pixel + Conversions API: we check that your data is reliable. It’s the foundation: without clean measurement, the algorithm optimizes blindly, and so do your decisions.
Creatives & ads
Angles, messages, formats, ad structure (RSA, Meta creatives): we work on what your audience sees, because it’s often the first performance lever, especially on Meta.
Reading the data
We learn to read your reports to tell signal from noise: which metrics to watch, how to spot a budget leak, when to act and when to let the algorithm learn.
Autonomy & method
In every session, you leave with reusable methods and a checklist tailored to your account. The goal is not that you come back, but that you know what to do without me.
To avoid
The 6 mistakes coaching fixes.
The blockers I most often see in people who run their campaigns in-house.
1. Steering without reliable measurement
Making decisions on poorly tracked conversions means optimizing blindly. As long as GA4, GTM and your conversions aren’t reliable, every other number lies. We fix measurement first.
2. Touching campaigns too often
Changing budgets, bids and targeting every couple of days keeps the algorithm from stabilizing and restarts the learning phase. We learn to tell what deserves action from what needs patience.
3. Confusing activity with performance
Piling up campaigns, keywords and audiences feels like progress, but it dilutes the budget and blurs the picture. Often, simplifying the structure drives more progress than adding to it.
4. Judging on the wrong metrics
Trusting the platform-reported ROAS or CPC without looking at the real cost of acquisition or incrementality leads to scaling campaigns that look profitable without being so. We learn to watch the right indicators.
5. Neglecting creative and ads
Perfect targeting with a weak message doesn’t convert, especially on Meta where creative is the first lever. Many work on the settings and forget what the audience actually sees.
6. Copying tactics out of context
Applying a ‘hack’ seen on LinkedIn without understanding why it works elsewhere often backfires. Coaching teaches you to reason by principles, not to collect recipes.
How it works
How the coaching works.
A simple frame: we start from your account, move on your priorities, you leave autonomous.
I’m by your side at every step.
Support that always starts from your real situation, for progress without friction.
Book your consultationDiagnosis
We open your account together and take stock: structure, tracking, campaigns, current blockers. You prepare your access and your questions, and we set a clear baseline to know where to start.
Working sessions
We move on your priorities, live on your real campaigns: you ask your questions, we optimize together, and I explain the why behind each decision so you can reproduce it.
Autonomy
You leave with a prioritized action plan and reusable methods tailored to your account. The goal is for you to run your campaigns with confidence, without depending on me.
Client reviews
They trained with me.
Reviews published on Malt and LinkedIn, with the company logo: you can trace every one back to its source.
JJosé María★★★★★
He's incredibly skilled, proactive, and always goes the extra mile to deliver top-quality work. His deep knowledge of Google Ads and his strategic mindset make him a key asset in any project. Théo is not only highly professional and detail-oriented, but also genuinely attentive and pleasant to work with.
VVijay Kalvakuntla★★★★★
Theo and I worked very closely to deliver ads management services for our clients. Theo is very collaborative and produces very high quality work. Theo is a great partner and is easy to work with. I highly recommend Theo.
🔎 Prefer to look at your account together before diving in? Book a free call.
FAQ
Questions and Answers
Everything I get asked before booking a Paid Media coaching session.
Why do a Paid Media coaching session?
A coaching session lets you ask all your questions about Google Ads and Meta Ads, avoid common mistakes, and move forward faster. You leave with clear answers, personalized strategies, and a better understanding of the levers that boost your performance.
Who is this Paid Media coaching for?
This coaching is designed for freelancers, business owners, traffic managers, or marketing managers who run their campaigns in-house and want to improve their skills, fix what’s not working, or simply gain strategic clarity.
What topics can we cover?
All topics related to Google Ads and Meta Ads are welcome: targeting, budget, algorithm, creative formats, tracking, conversions, account structure, bidding strategy, and more. The goal is to answer your specific questions and build an effective action plan.
How long does a Paid Media coaching session last?
The 1:1 consultation session lasts 60 minutes, which is enough to unlock specific questions and leave with an action plan. To deeply structure an account, we can run several sessions depending on your needs.
How much does a Paid Media coaching session cost?
A 60-minute 1:1 consultation session is €330. Payment is secured by Stripe, and you pick your slot directly after payment. If you’d rather talk it over before booking, you can book a free call.
What’s the difference between coaching and a regular service?
A service means I manage your campaigns. Coaching, on the other hand, makes you autonomous: I help you understand, structure, and optimize things yourself, with guidance based on your questions and your current challenges.
What’s the difference between coaching and a Paid Media audit?
An audit involves a deep analysis of your campaigns to identify strengths, mistakes, and areas for improvement. It’s a detailed snapshot of the current setup, often delivered with written recommendations. Coaching, on the other hand, is interactive: you ask your questions live, we review your account together, and I guide you step by step to understand, fix, and progress. It’s a tailor-made, flexible support that can last only a few hours depending on your needs.
Can this coaching replace a training course?
Yes, if you’re looking for something practical and personalized. Unlike a traditional training, coaching gets straight to the point: it adapts to your campaigns, your questions, and your goals. You make progress on what truly matters to you.
Should I prepare anything before the Paid Media coaching session?
Ideally, yes. Prepare access to your platforms (Google Ads, Meta Ads), your current goals, and a list of questions or pain points. This helps make the most of every minute of the coaching session by focusing on what truly matters.
Can we work on the overall strategy, and not just the operational side?
Yes. Coaching covers both the operational side (setup, budget, targeting) and the strategic side (positioning, funnel, budget allocation, key messaging). You leave with a clear vision of your Paid Media priorities.
Is coaching still useful if I have a small budget?
Yes. In fact, when the budget is limited, every mistake becomes more costly. Coaching helps you prioritize, avoid common pitfalls, and focus your efforts on what drives the most impact.
