Digital Marketing
Ask all your Google & Meta Ads questions and leave with clear answers, targeted optimizations, and real skill improvement.
I’m Théo Maupilé, a freelance Paid Media specialist based in Barcelona, trained in a Top 5 global advertising group. In 1:1 coaching, we work on YOUR real Google Ads and Meta Ads campaigns: you ask your questions, we review your account live, and you leave with an action plan and reusable methods. Coaching makes you autonomous, it does not replace management: here, you stay in control.
Run My Own Campaigns
Who I am
I'm your growth partner. You work with the person who manages your bids, and who sees your marketing channels as one whole, connected to your landing page, your positioning, your offer and the innovation in your market. Together, we build an acquisition system made to last.
Five years of Paid Media, including one year at Mediabrands, a media group in the global top 5, and more than 100 companies supported. Now freelance, working directly with my clients.
Client reviews
Reviews published on Malt and LinkedIn, with the company logo: you can trace every one back to its source.
He's incredibly skilled, proactive, and always goes the extra mile to deliver top-quality work. His deep knowledge of Google Ads and his strategic mindset make him a key asset in any project. Théo is not only highly professional and detail-oriented, but also genuinely attentive and pleasant to work with.
Theo and I worked very closely to deliver ads management services for our clients. Theo is very collaborative and produces very high quality work. Theo is a great partner and is easy to work with. I highly recommend Theo.
Career
Three steps, one specialty: online advertising managed for profitability.
Before 2021 – 2023
Google Ads specialist, official Google project
Trained on Google’s official best practices and on Google Ads betas, I managed campaigns for 40 companies and marketing agencies in the French-speaking market.
Then 2023 – 2024
Paid Media expert for Google Ads and Amazon Ads, a global top 5 media group
Over €400,000 in annual budget managed for luxury, automotive and e-commerce brands.
Today since 2023
Growth partner, working directly with my clients
More than 100 companies supported, budgets from €750 to over €100,000 per month, 61 five-star reviews on Malt and LinkedIn.
Growth partner
A campaign works at its best when everything around it works with it. These are the six areas I work on with my clients.
Every market follows the innovation adoption curve: a few pioneers, then the early adopters, then the majority. Each group buys for a different reason: the first ones want a head start, the majority wants proof.
My role: I place your customer on this curve, then compare your offer with what your market already provides. Together, we turn your difference into a message that speaks to the right part of the curve.
Algorithms learn like a student: with the right answer key, they improve fast. That answer key is your conversion data.
My role: I make your tracking reliable and send your real sales back to the ad platforms. I recommend starting here, because every other lever builds on it.
Behind every click there is a human being, with emotions and mental shortcuts. Many of our choices come from intuition, and reason comes afterwards to justify them.
My role: I start from your customer's buying psychology: what reassures them and what makes them act. I use proven mechanisms, such as social proof or the way an offer is framed, in your ads and on your page.
The click is bought, the page converts. Your page is a salesperson talking to all your visitors at once: every friction you remove makes your whole budget more profitable.
My role: I rank the friction points on the page that receives the click by what they cost. My recommendation starts with the first one to fix, the one that pays back fastest.
Advertising and AI tools change every month. Well chosen, they save hours and give you an early edge in your market.
My role: I explore for you. I test new features as soon as they ship, and your campaigns adopt the ones that have proven themselves. You get the right choice, with the reason behind it.
A good decision made once gives one result. Turned into a system, it runs every month and improves each time, like compound interest.
My role: I turn what works into a repeatable routine, with automated checks and regular reports. Your growth then rests on a method.
Pick a lever to see how I work on it.
We open your Google Ads or Meta Ads account together and read its structure, targeting and results live. You see what works, what leaks, and above all why. You leave with a reading framework you can reapply on your own.
We check together that your conversions are properly measured (GA4, GTM, Pixel + Conversions API). Without reliable data, no decision is: we get measurement back on track so you steer with credible numbers.
We work on how your budget is split across channels and stages of the customer journey, to focus investment where it truly pays off. You learn to make the calls yourself, not to follow hunches.
Every answer is explained so you can reproduce it. The goal of coaching is not to create dependence, but to make you able to run your campaigns with confidence, without me.
Book
A private 60-minute session to unlock your campaigns: you ask your questions, we review your accounts live, and you leave with a clear action plan.
€330/ 60-min session
Secure payment by Stripe. After payment, you pick your slot right away.
Prefer to talk first? Book a free call.
Concretely
We review your account’s architecture (campaigns, ad groups, themes) to check it serves your strategy instead of holding it back. A good structure makes everything else easier to steer.
Positioning, funnel, budget split across channels and stages: we step back on your Paid Media strategy so every euro serves a clear priority, not a hunch.
GA4, GTM, Google Ads conversions, Pixel + Conversions API: we check that your data is reliable. It’s the foundation: without clean measurement, the algorithm optimizes blindly, and so do your decisions.
Angles, messages, formats, ad structure (RSA, Meta creatives): we work on what your audience sees, because it’s often the first performance lever, especially on Meta.
We learn to read your reports to tell signal from noise: which metrics to watch, how to spot a budget leak, when to act and when to let the algorithm learn.
In every session, you leave with reusable methods and a checklist tailored to your account. The goal is not that you come back, but that you know what to do without me.
My Stack
To avoid
The blockers I most often see in people who run their campaigns in-house.
Making decisions on poorly tracked conversions means optimizing blindly. As long as GA4, GTM and your conversions aren’t reliable, every other number lies. We fix measurement first.
Changing budgets, bids and targeting every couple of days keeps the algorithm from stabilizing and restarts the learning phase. We learn to tell what deserves action from what needs patience.
Piling up campaigns, keywords and audiences feels like progress, but it dilutes the budget and blurs the picture. Often, simplifying the structure drives more progress than adding to it.
Trusting the platform-reported ROAS or CPC without looking at the real cost of acquisition or incrementality leads to scaling campaigns that look profitable without being so. We learn to watch the right indicators.
Perfect targeting with a weak message doesn’t convert, especially on Meta where creative is the first lever. Many work on the settings and forget what the audience actually sees.
Applying a ‘hack’ seen on LinkedIn without understanding why it works elsewhere often backfires. Coaching teaches you to reason by principles, not to collect recipes.
How it works
A simple frame: we start from your account, move on your priorities, you leave autonomous.
We open your account together and take stock: structure, tracking, campaigns, current blockers. You prepare your access and your questions, and we set a clear baseline to know where to start.
We move on your priorities, live on your real campaigns: you ask your questions, we optimize together, and I explain the why behind each decision so you can reproduce it.
You leave with a prioritized action plan and reusable methods tailored to your account. The goal is for you to run your campaigns with confidence, without depending on me.
Support that always starts from your real situation, for progress without friction.
Run My Own CampaignsFAQ
Everything I get asked before booking a Paid Media coaching session.
A coaching session lets you ask all your questions about Google Ads and Meta Ads, avoid common mistakes, and move forward faster. You leave with clear answers, personalized strategies, and a better understanding of the levers that boost your performance.
This coaching is designed for freelancers, business owners, traffic managers, or marketing managers who run their campaigns in-house and want to improve their skills, fix what’s not working, or simply gain strategic clarity.
All topics related to Google Ads and Meta Ads are welcome: targeting, budget, algorithm, creative formats, tracking, conversions, account structure, bidding strategy, and more. The goal is to answer your specific questions and build an effective action plan.
The 1:1 consultation session lasts 60 minutes, which is enough to unlock specific questions and leave with an action plan. To deeply structure an account, we can run several sessions depending on your needs.
A 60-minute 1:1 consultation session is €330. Payment is secured by Stripe, and you pick your slot directly after payment. If you’d rather talk it over before booking, you can book a free call.
A service means I manage your campaigns. Coaching, on the other hand, makes you autonomous: I help you understand, structure, and optimize things yourself, with guidance based on your questions and your current challenges.
An audit involves a deep analysis of your campaigns to identify strengths, mistakes, and areas for improvement. It’s a detailed snapshot of the current setup, often delivered with written recommendations. Coaching, on the other hand, is interactive: you ask your questions live, we review your account together, and I guide you step by step to understand, fix, and progress. It’s a tailor-made, flexible support that can last only a few hours depending on your needs.
Ideally, yes. Prepare access to your platforms (Google Ads, Meta Ads), your current goals, and a list of questions or pain points. This helps make the most of every minute of the coaching session by focusing on what truly matters.
Yes. Coaching covers both the operational side (setup, budget, targeting) and the strategic side (positioning, funnel, budget allocation, key messaging). You leave with a clear vision of your Paid Media priorities.
That’s the 1:1 session format: we open your Google Ads or Meta Ads account together, read its structure, targeting and results, and you leave with an action plan. You stay in control of your campaigns, and every answer is explained so you can reproduce it on your own.
The coaching follows your real campaigns: a first diagnosis of the account, then working sessions on their priorities, where I explain the why behind each decision. The goal is for this person to run the account with confidence, with reusable methods and a checklist tailored to the account.
A 60-minute session is often enough to unlock a specific question: a structure that no longer serves the strategy, a learning phase that never ends, measurement that doesn’t come through. Bring your access and your sticking points: we work through them live on the account, and you leave with a method you can reuse on your other accounts.
That’s exactly when coaching helps: when the budget is limited, every mistake becomes more costly. Coaching helps you prioritize, avoid common pitfalls, and focus your efforts on what drives the most impact.
Coaching gets straight to the point: unlike a traditional training, it adapts to your campaigns, your questions, and your goals. You make progress on what truly matters to you.
In the session, we read your account together: the structure, the targeting, the results, and the right metrics to judge the work, beyond the ROAS shown by the platform. You leave with a way of reading the account you can reapply on your own, and a clear basis to decide with your provider.
A short form: your website, your budget, your goal. Two minutes is all it takes.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
We start building your strategy from everything you have shared with me.
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Growth partner
Positioning, acquisition, innovation: together we build a lasting growth system.
Théo MaupiléFreelance Paid Media
Google PartnerSuperMalter
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