LinkedIn Ads · Campaign Manager
The ad platform of the professional network. I handle audiences, messages, bids and measurement for your B2B campaigns.
I am Théo Maupilé, a freelance LinkedIn Ads consultant based in Barcelona, trained in a top 5 global advertising group. I work on LinkedIn Ads when the project calls for it, most often in B2B and alongside Google Ads: audiences by job title and company, messages, bids and conversion tracking. Every engagement is priced per project, after a review of the account.
A Partner By My Side
Who I Am
I'm your growth partner. You work with the person who manages your bids, and who sees your marketing channels as one whole, connected to your landing page, your positioning, your offer and the innovation in your market. Together, we build an acquisition system made to last.
Five years of Paid Media, including one year at Mediabrands, a media group in the global top 5, and more than 100 companies supported. Now freelance, working directly with my clients.
Client Reviews
Reviews published on Malt and LinkedIn, with the company logo: you can trace them back.
He's incredibly skilled, proactive, and always goes the extra mile to deliver top-quality work. His deep knowledge of Google Ads and his strategic mindset make him a key asset in any project. Théo is not only highly professional and detail-oriented, but also genuinely attentive and pleasant to work with.
Theo and I worked very closely to deliver ads management services for our clients. Theo is very collaborative and produces very high quality work. Theo is a great partner and is easy to work with. I highly recommend Theo.
Read the client reviews (5/5) →
These engagements cover Google Ads and Meta Ads: see my freelance Google Ads work.
Career
Three steps, one specialty: online advertising managed for profitability.
Before 2021 – 2023
Google Ads specialist, official Google project
Trained on Google’s official best practices and on Google Ads betas, I managed campaigns for 40 companies and marketing agencies in the French-speaking market.
Then 2023 – 2024
Paid Media expert for Google Ads and Amazon Ads, a global top 5 media group
Over €400,000 in annual budget managed for luxury, automotive and e-commerce brands.
Today since 2023
Growth partner, working directly with my clients
More than 100 companies supported, budgets from €750 to over €100,000 per month, 62 five-star reviews on Malt and LinkedIn.
Growth partner
A campaign works at its best when everything around it works with it. These are the six areas I work on with my clients.
Every market follows the innovation adoption curve: a few pioneers, then the early adopters, then the majority. Each group buys for a different reason: the first ones want a head start, the majority wants proof.
My role: I place your customer on this curve, then compare your offer with what your market already provides. Together, we turn your difference into a message that speaks to the right part of the curve.
Algorithms learn like a student: with the right answer key, they improve fast. That answer key is your conversion data.
My role: I make your tracking reliable and send your real sales back to the ad platforms. I recommend starting here, because every other lever builds on it.
Behind every click there is a human being, with emotions and mental shortcuts. Many of our choices come from intuition, and reason comes afterwards to justify them.
My role: I start from your customer's buying psychology: what reassures them and what makes them act. I use proven mechanisms, such as social proof or the way an offer is framed, in your ads and on your page.
The click is bought, the page converts. Your page is a salesperson talking to all your visitors at once: every friction you remove makes your whole budget more profitable.
My role: I rank the friction points on the page that receives the click by what they cost. My recommendation starts with the first one to fix, the one that pays back fastest.
Advertising and AI tools change every month. Well chosen, they save hours and give you an early edge in your market.
My role: I explore for you. I test new features as soon as they ship, and your campaigns adopt the ones that have proven themselves. You get the right choice, with the reason behind it.
A good decision made once gives one result. Turned into a system, it runs every month and improves each time, like compound interest.
My role: I turn what works into a repeatable routine, with automated checks and regular reports. Your growth then rests on a method.
Pick a lever to see how I work on it.
The Platform Today
Four facts published by LinkedIn, worth knowing before you launch a campaign.
Facts published by LinkedIn in its Marketing Solutions help center and on its LinkedIn Ads website, read on 21 September 2026. These are not campaign results: I will publish performance averages for this platform when I have a sample that makes them honest.
LinkedIn targets by job title, function, seniority and company, from members’ profiles and their companies’ Pages. I build audiences around your ideal customer, with few combined criteria to keep a workable size, then I compare them with each other.
Sponsored Content in the feed, Sponsored Messaging in the inbox, Text Ads and Dynamic Ads. The format follows the goal. One message per audience, written for a specific job.
Daily budget, lifetime budget, or both, per ad set. I set bids on the cost per qualified lead, and I quickly stop what attracts the wrong profile.
The Insight Tag on your site, the Conversions API from your server, your CRM sync, and file uploads for deals closed offline. LinkedIn deduplicates the Insight Tag and the API when the event carries the same ID on both sides: I connect them together, with that ID, to keep as much signal as possible.
In Practice
Audiences by job title, function, seniority, skills and company, with the exclusions that stop you paying for your competitors, your employees or your current customers.
Uploading your target accounts and your contacts into LinkedIn Matched Audiences, and retargeting your website visitors. A list needs at least 300 matched members before it can run.
Choosing the format for the goal, writing one message per audience, and testing one element at a time to know what moved the result.
Forms pre-filled with profile data, connected to your CRM so that every lead lands in the right place with its source campaign.
A budget split between audiences based on what each one brings, and bids reviewed when the cost per qualified lead moves away from your target.
Installing and checking the Insight Tag, sending conversions from your server, and uploading deals closed offline to connect a signed contract to the campaign that brought it.
My Stack
To Avoid
Two are about the audience and the message, two about measurement.
Every criterion you add with AND makes the audience smaller. LinkedIn sets the minimum at 300 members, suggests at least 50,000, and goes up to 300,000 for Sponsored Content and Sponsored Messaging: an audience that is too narrow delivers little and teaches nothing. Start broad, read the demographic reports, then narrow down.
A finance director and a technical lead do not buy for the same reasons. Paying for job-title targeting to show everyone the same ad is like renting a made-to-measure room to read a generic speech.
My recommendation is to judge LinkedIn Ads on the qualified lead and on the contracts that follow, by connecting your CRM to the platform. A cost per click says nothing about the quality of the job title that clicked.
Without the Insight Tag or conversions set up, the platform sees nothing of what happens on your site after the click. The conversion sources are in place before the first euro, and Lead Gen Forms are connected to the CRM from day one.
How It Works
A simple, smooth process is what produces results.
Who decides, who influences, in which companies, and what a customer is worth. You leave with a clear decision: LinkedIn Ads has its place now, or another lever comes first.
Building audiences and exclusions, one message per audience, then the Insight Tag, conversions and forms connected to the CRM before the first euro.
Reading reports by job title and company, stopping what attracts the wrong profile, then scaling the audiences that bring contracts.
Commitment
I offer to work with or without a commitment, because each option has its advantages depending on the moment.
The work continues as long as it makes sense for you.
The Benefits
Good To Know
Visibility builds month by month, with a strategy planned in shorter cycles.
We set a length together from the start, for more stability.
The Benefits
Good To Know
The agreed term runs to its end, with less room to change course if your priorities shift along the way.
Each option has its moment. I am open to both, and we discuss it together at the quote stage.
Either way, for a first launch or a first campaign test, I recommend 2 to 3 months minimum, to gather as much data as possible before judging how well an account or a campaign performs.
A short form: your website, your budget, your goal. Two minutes is all it takes.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
We start building your strategy from everything you have shared with me.
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Growth partner
Positioning, acquisition, innovation: together we build a lasting growth system.
Théo MaupiléFreelance Paid Media
Google PartnerSuperMalter
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