The pharmacy and its opening hours, late-night service, your services, health and beauty products in store and online: each topic has its own advertising rule, and each campaign starts from that rule.
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Pharmacies In The EU, In Numbers
Late-night pharmacy, online pharmacy, sun cream: three customer searches, each with its own rhythm. Pharmacies as Eurostat measures them, then the month when each search is most frequent on Google.
Pharmacies
NACE code 47.73
Dispensing chemist in specialised stores
123,807companies in the EU
Eurostat publishes no final figure for this country.
Most searched month: March
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE code 47.73, 2024 data updated on 30 September 2026.See the raw data.
Source: US Census Bureau, Economic Census 2022 (dataset ecnbasic), United States, establishments with paid employees, NAICS code 456110, 2022 data updated on 24 October 2023. An establishment is a single site: a company with 3 sites counts 3 times. See the table. Employees per establishment: calculated from the number of employees and of establishments published by the US Census Bureau. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Statistics Canada, Canadian Business Counts, with and without employees, June 2026, Canada, NAICS code 456110, released on 14 August 2026. Statistics Canada counts locations: a company with 10 stores and a head office counts 11 times. Without employees, only locations that are incorporated or earn more than C$30,000 in business revenue are counted. See the tables with employees and without employees. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: INEGI, National Statistical Directory of Economic Units (DENUE) 05/2026, Mexico, active establishments except agriculture, SCIAN codes 464111 and 464112 (SCIAN Mexico 2023), released on 20 May 2026. DENUE counts establishments with premises, homes included: a trade carried out at the customer's site with no premises of its own (painter, plumber) or by street vendors is left out, as are rural localities under 2,500 inhabitants. People employed include the owner. See the methodology. Each card uses the North American classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: e-Stat, 2021 Economic Census for Business Activity, Ministry of Internal Affairs and Communications, Japan, privately owned establishments as of 1 June 2021, JSIC codes 6031, 6032 and 6033 (Japan Standard Industrial Classification, revision 13), data updated on 30 September 2026. Retail trade: 4-digit table, which only counts establishments that sold goods, sales for the year 2020. An establishment is a single site: a company with 3 sites counts 3 times. People engaged include owners. See the table. People per establishment: calculated from the number of people engaged and of establishments published by e-Stat. Each card uses the Japanese classification code or codes whose official title matches its NACE code; where there is no exact match, the card says so.
Source: Nomis, UK Business Counts (extract from the Inter-Departmental Business Register), United Kingdom, enterprises and local units live in March 2026, SIC 2007 code 4773 (UK classification, identical to NACE down to 4 digits), data updated on 24 September 2026, retrieved on 16 October 2026. The register only counts businesses registered for VAT or PAYE. A local unit is a site: a company with 3 sites counts 3 local units. See the tables enterprises and local units. Data source: Office for National Statistics, licensed under the Open Government Licence v3.0.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Late-Night Pharmacy
Online Pharmacy
Sun Cream
100500
Online PharmacyLate-Night PharmacySun Cream
OctNovDecJanFebMarAprMayJunJulAugSep
Most searched month: late-night pharmacy in March, online pharmacy in October, January and March, sun cream in May. Sun Cream: May brings 5.3 times the searches of December.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 15 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “late night pharmacy”, “pharmacy open now”, “24 hour pharmacy”, “pharmacy open sunday”, “online pharmacy”, “online chemist”, “chemist”, “sun cream”, “sunscreen” and “spf 50”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
Month
Late-Night Pharmacy
Online Pharmacy
Sun Cream
October 2025
85
100
22
November 2025
88
86
20
December 2025
94
99
19
January 2026
86
100
31
February 2026
99
99
28
March 2026
100
100
38
April 2026
86
99
67
May 2026
85
99
100
June 2026
80
99
80
July 2026
70
99
67
August 2026
72
99
41
September 2026
70
86
28
The Price Of A Click At The Top Of Google
What advertisers paid to appear at the top of the results, for the most searched query of each line, in the United Kingdom.
Late-Night Pharmacy “pharmacy open now”€0.89 to €3.64
Online Pharmacy “chemist”€2.34 to €8.64
Sun Cream “sunscreen”€0.24 to €1.62
Source: Google Ads Keyword Planner, top of page bid, low range and high range, in euros, in the United Kingdom, retrieved on 15 October 2026 from Théo Maupilé's Google Ads account. According to Google, the range runs from the 20th to the 80th bid out of 100: about 6 bids in 10 fall between the two amounts. It is an observed range, not a price list: the price of each click is set in an auction.
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Pharmacies · United Kingdom
Where Is Your Audience?
Your audience moves from one app to the next within the same day: they search on Google, watch YouTube, browse Discover and Gmail, scroll Instagram and Facebook, ask ChatGPT for advice. Tap an app to see where your ad meets them, and what the ad platforms measure in your industry.
Your audiencePharmaciesUnited Kingdom · 10 apps · 5 moments
GGoogleIllustration
late night pharmacy
SponsoredYYour brandPharmacy · Your BrandOpening hours, late-night service and health products. Reserve products online.
MaGoogle MapsIllustration
Y
SponsoredYYour brandPharmacy · Your BrandPharmacy · open nowCallWebsite
SGoogle ShoppingIllustration
late night pharmacy
Sponsored
Sun cream SPF 50Your brand
Hydrating face gelYour brand
YYouTubeIllustration
Your pharmacy, close to homeAd · Your brand
Up nextHow to choose a sun cream
SponsoredPharmacy · Your Brand
DDiscoverIllustration
Your pharmacy, close to home
YYour brand · SponsoredPharmacy · Your Brand
MGmailIllustration
YSponsoredYour brandPharmacy · Your BrandOpening hours, late-night service and health products. Reserve products online.
WWebsites and appsIllustration
Your pharmacy, close to homeYYour brandLearn more
FFacebookIllustration
YYour brandSponsored
Opening hours, late-night service and health products. Reserve products online.
Your pharmacy, close to home
Pharmacy · Your BrandLearn more
IInstagramIllustration
YYour brandSponsored
Your pharmacy, close to home
Learn more→
CChatGPTIllustration
which sun cream is best for children?
Here are the points to compare before you choose, based on your situation.
SponsoredYYour brandPharmacy · Your BrandOpening hours, late-night service and health products. Reserve products online.
Searchinggoogle.com · Google app
GGoogle
They type their need in their own words. This is when intent is at its clearest: your ad answers a question they have just asked.
9,900searches a month for “late night pharmacy”, in the UK
Searches a month in your industry, in the UK
“late night pharmacy”9,900
“online pharmacy”27,100
“sun cream”22,200
Source: Google Keyword Planner, searches in the United Kingdom, in English, monthly average from October 2025 to September 2026, estimated and rounded by Google, pulled on 15 October 2026.
They look for a place near them and compare options on the map. Your ad shows your address and phone number, beside, above or below the search results.
4 networkswhere location assets can show your address: the Search Network, the Display Network, YouTube and Google Maps
In Your Industry
For healthcare, Google points to bringing people to your physical location: a medical or dental practice, a health insurance office. Performance Max also shows your ads on Maps.
They know what they want and compare before clicking. Your product shows with its image and details, pulled from the feed you send to Merchant Center.
4placements for a Shopping campaign: the Shopping tab, Google Search, Google Images and partner websites, if your campaign includes them
In Your Industry
For retail, Google puts Shopping first: your products go through a Merchant Center feed, and the more specific that feed, the better your ads match the interests of the people searching.
They watch a video they chose. Your ad plays before or during that video, or shows up in their suggestions: your brand gets known before the need is put into words.
6 sthe bumper format: a short message your audience sees in full
They browse the feed of articles and videos the Google app suggests. Your ad slips in as one card among the others: they discover your offer before they even look for it.
3 feedsa single Demand Gen campaign places your ad in Discover, in Gmail and in YouTube’s feeds
They read an article or use an app. Your banner shows next to the content: your brand stays top of mind, and people who already visited your site see you again.
Millionsof websites and apps where a Display campaign can show your ad, on top of YouTube
They catch up with friends, groups and their local area. Your ad slots into that feed, or into Marketplace when they look for something nearby.
35.2 to 41.5 millionpeople aged 18 and over reachable in the UK on Facebook
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They scroll their feed, stories and reels to unwind. The image takes the first step: your offer gets discovered here, and people who already visited your site find you again.
31.1 to 36.6 millionpeople aged 18 and over reachable in the UK on Instagram
The whole country’s audience, platform by platform
Instagram31.1 to 36.6 million
Facebook35.2 to 41.5 million
Source: Meta, audience size estimate from the Marketing API, one platform at a time (reach optimisation), aged 18 and over, United Kingdom, pulled on 16 October 2026. A Meta estimate, best read as an order of magnitude.
They ask their question and read a full answer. The ad appears below that answer when the topic of the conversation matches what you offer: the need is already detailed, constraints included.
Eligibilityhealthcare is among the activities that may be ineligible: it is the first thing I look at.
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. For a pharmacy, I build campaigns on what the rules allow you to advertise: the pharmacy, its opening hours and services, and health and beauty products, at the counter and in your online shop. Each topic has its own campaign and landing page, and every call, direction request or order comes back with its source. I work directly with you.
The 3 Paid Media Projects For A Pharmacy
What The Rules Allow You To Advertise
Google reserves prescription drug terms in ads and on landing pages for campaigns that target Canada, the US and New Zealand. In the UK, Google allows online pharmacies registered with the General Pharmaceutical Council (GPhC) and certified by Google, as long as their ads and landing pages leave prescription drugs out. In France, since 6 March 2026, the pharmacists' code of ethics allows ads for the pharmacy and for products not reserved to pharmacists in any media (Public Health Code, Articles R4235-52 and R4235-53).
Late-Night And Opening Hours, At The Right Moment
A late-night pharmacy or a pharmacy open on Sunday is searched at the moment of need, close to home. The local campaign targets your area and follows your opening hours, and late-night ads run on the nights you are open.
Health And Beauty, In Store And Online
Sun care, skincare, hygiene: health and beauty products follow the seasons and sell at the counter and in your online shop, next to other local pharmacies and online retailers. Each range has its own margin: Shopping campaigns carry your catalogue, and every order comes back with its value.
The Method, Applied To A Pharmacy
1
Audit Of What You Advertise
Your services, opening hours and late-night hours, your health and beauty range and your online shop, sorted by the advertising rule that applies to each.
2
One Campaign Per Topic
The pharmacy, health and beauty, and the online shop each get their own ads and landing page, and pharmacy ads talk about your hours and your services.
3
Local Search First
I recommend starting with searches around your pharmacy, then adding Meta to present your health and beauty range season by season.
4
Every Contact Comes Back With Its Source
Calls, direction requests, bookings and online orders come back separately, so each campaign is managed on what it brings.
Google reserves prescription drug terms in ads and on landing pages for campaigns that target Canada, the US and New Zealand, and in the UK it asks online pharmacies for GPhC registration and Google certification. In France, ads for the pharmacy and for products not reserved to pharmacists can run in any media, and public ads for a medicine are allowed for medicines that need no prescription and are not reimbursed, with an advertising visa from the ANSM, the French medicines agency (Public Health Code, Articles R4235-52, R4235-53, L5122-6 and L5122-8). In Spain, public ads are allowed for medicines that are not publicly funded and are designed for use without a doctor (Royal Legislative Decree 1/2015, Article 80). My recommendation is to build your campaigns on the pharmacy, your services and your health and beauty range.
Can A Pharmacy Use Remarketing On Google Ads?
Health is one of Google's sensitive interest categories, including products to treat or manage chronic conditions, over-the-counter medications and medical devices included, and health issues linked to intimate body parts. For ads in this category, Google opens its predefined audiences (in-market segments, affinity audiences, location targeting) and closes the audiences the advertiser builds: Customer Match, your data segments (previously called remarketing), audience expansion and lookalike segments. I prefer to split campaigns by range, so each one keeps the audiences the policy opens to it.
What About A Pharmacy That Sells Online?
In the UK, Google allows online pharmacies registered with the GPhC and certified by Google. In France, online sales of medicines run from the website of a pharmacy open to the public, for medicines that need no prescription, with the common EU logo on every page that sells medicines (Public Health Code, Articles L5125-33, L5125-34 and R5125-70). In Spain, the common logo appears on every page that offers medicines, and the promotion of the pharmacy and its website, on search engines and social media too, follows the rules in force and the control of the competent authorities (Royal Decree 870/2013, Article 8). Health and beauty products go through Shopping with your catalogue, and every order comes back with its value.
When To Launch Seasonal Campaigns?
Before the peak: the calendar above shows that in the UK, sun cream is searched most in May, and online pharmacies in October, January and March. Campaigns ramp up a few weeks before, and late-night pharmacy searches are highest in March.
What Happens After You Click
1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
2
A 20-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
4
Building Your Strategy
We start building your strategy from everything you have shared with me.
5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
Slack
Microsoft Teams
Gmail
Google Chat
WhatsApp
Let's Talk About Your Pharmacy
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
