Free tool
TikTok Ads Cost Calculator
TikTok ads have no fixed price: the price comes from auctions. What you can calculate is what your budget buys, and the cost per conversion that comes out of it.
On TikTok Ads, CPM is the cost per thousand impressions and CPC the cost per click. A budget divided by CPM, multiplied by 1,000, gives impressions; multiplied by click-through rate they give clicks; multiplied by conversion rate, conversions. Budget divided by conversions gives the cost per conversion.
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How TikTok ads cost is calculated
Impressions = Budget ÷ CPM × 1,000 Clicks = Impressions × CTR Conversions = Clicks × Conversion rate Cost per conversion = Budget ÷ Conversions
20,000 € at an 8 € CPM buys 2.5 million impressions. At a 0.8 % click-through rate that is 20,000 clicks at a 1 € CPC; at a 2 % conversion rate, 400 conversions, or 50 € per conversion.
CPM, click-through rate and conversion rate come from your own reports, or from a first test: they change with the audience, the creative and the bidding method. The Facebook ads cost calculator follows the same path for Meta, so you can compare both on the same budget.
What the calculation lets you do
- Set a test budget that gives enough conversions to judge.
- Compare TikTok with Meta or Google on the same cost per conversion.
Frequently asked questions
How much do TikTok ads cost?
The price comes from auctions, so from a CPM specific to your audience. From your CPM, the calculation tells you what your budget buys: 20,000 € at an 8 € CPM makes 2.5 million impressions.
How do I calculate cost per conversion on TikTok?
Divide your budget by your conversions. 20,000 € for 400 conversions: 50 € per conversion.
What is CPM on TikTok Ads?
Cost per thousand impressions, which TikTok Ads Manager uses for bidding and reporting. You find it in your campaign reports.
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