Freelance Google Ads & Meta Ads For Authors & Publishers

In France and in Spain, only within narrow limits. In France, article 1 of Law No. 81-766 of 10 August 1981 sets the selling price between 95% and 100% of the price fixed by the publisher, a book shipped to the buyer sells at the publisher's price, and article 7 bans any ad that announces a lower price outside the point of sale. In Spain, Law 10/2007 allows a selling price between 95% and 100% of the fixed price, and a discount of up to 10% on Book Day and at book fairs, when their organizers decide it. I prefer to build your ads on the book itself: its subject, an extract, its first readers.

Before release, with two calendars in mind. The calendar above shows that in the UK, books and bookshops are searched most in August. Your release date matters just as much: I recommend preparing campaigns several weeks before, with the listing on pre-order, so they learn while interest grows.

By measuring what happens before the sale. With enhanced measurement, Google Analytics counts each click that leads from your website to another website, such as your bookseller or your sales platform. Marked as a key event, that click can be imported into Google Ads as a conversion. Sales on your website and sign-ups to your reader list are measured in full, and I read them next to the sales figures you share with me.

The scale changes, the method stays the same. In France and in Spain, the law gives the choice of the price to the person who publishes the book, so a self-published author sets it, and campaigns serve one title, its release and its reader list. An independent publisher manages a catalog: one listing per title with its ISBN, campaigns by release or by collection, and a budget that goes to the titles that sell.