Your Catchment Area
A car buyer and a workshop customer come from your area. Geographic targeting and local searches ("garage + town") make campaigns profitable.
Industry · Automotive
Freelance Google Ads & Meta Ads For Automotive
Dealerships, garages, parts and tyres: advertising should fill your showroom and your workshop with customers from your area.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
The Automotive Trade In The EU, In Numbers
Sales, servicing, parts: three automotive markets, each with its own rhythm. Their official figures from Eurostat, then the calendar of their Google searches.
Car Dealers
NACE code 45.11Sale of cars and light motor vehicles
229,878 companies in the EU
- 5.9 people per company on average
- €1,052.8 billion in turnover
- Most searched month: January
Garages And Repair
NACE code 45.20Maintenance and repair of motor vehicles
514,712 companies in the EU
- 2.9 people per company on average
- €171.3 billion in turnover
- Most searched month: March
Car Parts Retail
NACE code 45.32Retail trade of motor vehicle parts and accessories
76,925 companies in the EU
- 3.6 people per company on average
- €50.0 billion in turnover
- Most searched month: January
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 45.11, 45.20 and 45.32, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from September 2025 to August 2026.
- Buying A Car
- Servicing
- Parts And Tyres
Most searched month: buying a car in January, servicing in March, parts and tyres in January. Buying A Car: January brings 1.5 times the searches of the lowest month.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from September 2025 to August 2026, retrieved on 2 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “used cars”, “buy a car”, “new cars”, “garage near me”, “car service”, “mot”, “tyres”, “car parts” and “car battery”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
| Month | Buying A Car | Servicing | Parts And Tyres |
|---|---|---|---|
| September 2025 | 82 | 84 | 85 |
| October 2025 | 82 | 84 | 85 |
| November 2025 | 67 | 82 | 88 |
| December 2025 | 67 | 75 | 78 |
| January 2026 | 100 | 92 | 100 |
| February 2026 | 82 | 83 | 78 |
| March 2026 | 84 | 100 | 92 |
| April 2026 | 80 | 83 | 75 |
| May 2026 | 69 | 83 | 72 |
| June 2026 | 67 | 82 | 72 |
| July 2026 | 69 | 83 | 72 |
| August 2026 | 80 | 82 | 72 |
Google Ads For Automotive
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. At Mediabrands, one of the five largest agency groups in the world, I ran campaigns for major automotive brands. Today I work directly with you, with no middleman: the person who builds your campaigns is the one who runs them.
The 3 Paid Media Projects In Automotive
The Showroom And The Workshop
Selling vehicles and filling the workshop call for two separate campaigns: one follows your stock, the other your booking slots.
Measure The Contact At The Dealership
Call, test drive request, workshop booking: every contact is recorded as a conversion, so budgets follow what sells.
The Method, Applied To Your Business
- 1
Audit Of Your Area
Local search volume, competition from other dealerships and garages, seasonality.
- 2
Sales And Workshop Campaigns
Search on buying and servicing searches, Meta to show your vehicles.
- 3
Contact Measurement
Calls, forms, workshop bookings: every contact comes back with its source.
- 4
Goal-Based Management
Budgets split between sales and the workshop according to what pays off each month.
Frequently Asked Questions From Automotive
Google Ads Or Meta Ads For A Garage?
Google first: a servicing or repair need starts with a search, often a local one. Meta alongside to show your vehicles and your offers. The mix depends on what you want to fill: the showroom or the workshop.
When To Launch A Servicing Campaign?
Before the peak: the calendar above shows that in the UK, servicing is searched most in March. Campaigns ramp up a few weeks before.
How Long Until We See Results?
Campaigns go through a learning phase, and the first reliable readings usually come after a few weeks of data. I never promise a number upfront: I steer on your real data, week after week. For a launch, I recommend at least 2 to 3 months of management: that is the time the algorithms need to finish learning, and for performance to rest on enough conversions to make decisions. It is a recommendation, and you stay free to choose the length.
Other industries served
Your business is not on the list? The working method stays the same, only the levers change.
What Happens After You Click
- 1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
- 2
A 25-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
- 3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
- 4
Building Your Strategy
We start building your strategy from everything you have shared with me.
- 5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
- Slack
- Microsoft Teams
- Gmail
- Google Chat
Let's Talk About Your Business
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
Grow My Business- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
